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  • 7 weeks ago
Automobili Lamborghini inaugurates its new Selleria at its Sant’Agata Bolognese factory. The beating heart of the brand’s craftsmanship, the Selleria - or ‘saddlery’ - where its upholstery and interiors are created, has been expanded and entirely renewed, and accompanies the broader industrial reform of a next-generation production line constructing Revuelto alongside new Temerario: the super sports car that marks the complete hybridisation of the Lamborghini model range.

The redefined Selleria occupies 2,600 square metres compared with the previous 1,400, integrating new technologies and improving workstation ergonomics to ensure efficiency and manufacturing quality with handcrafted excellence always at the center of operations. The number of machines has been doubled, with production flows optimized to support the new Temerario’s volumes as well as deliver an even higher level of personalisation in every aspect of a Lamborghini’s interiors.

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Motor
Transcript
00:00The new department, in addition to being very beautiful and respecting the style Lamborghini,
00:26I studied to collect new numbers, great numbers.
00:31The new department of the Selleria is very beautiful, very big.
00:35The devices of the machines are all different from how it was before.
00:39It was a beautiful surprise, it was an emotional first ingress.
00:43It was a beautiful surprise this morning.
00:45My first thought was, wow, we are at the beginning of a new era.
00:59You know...
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