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'Can't Look Away' Filmmakers on Harm From Social Media
Bloomberg
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2 days ago
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00:00
As we work through those numbers on snap and talk about social media, some of those social media
00:04
companies need to prepare themselves. Thousands of plaintiff complaints out there, millions of pages
00:08
of internal documentation and transcripts of countless hours of deposition set to land in
00:13
U.S. courtrooms that could threaten the future of the business model for some of those social
00:18
media companies. That is the focus of a new documentary released on October 30th called
00:23
Can't Look Away, The Case Against Social Media. It's now available on Bloomberg platforms
00:29
and it exposes the real world consequences of harmful algorithms. I'm pleased to say that
00:34
the co-directors of Can't Look Away join us here in studio to Matthew O'Neill and Perry Peltz. Great
00:39
to have both of you. Thanks for having us. I wish this was a more happier topic to talk about,
00:43
but I think all of us with kids have sort of looked at social media and really sort of asked
00:47
ourselves, what are we giving up here? When I watched this investigation, the main thing I was
00:54
struck was just how much documentation is out there already about some of the harmful effects.
00:59
Why hasn't there been any change yet? You want to talk about the change a little bit?
01:03
Sure. I think that change is hard and long coming. And Section 230, which you've probably talked
01:09
about a lot on this show of the Federal Communications Act of 1996, essentially protects
01:14
these social media companies from lawsuits. However, what you'll see in the film, Can't Look Away,
01:20
and interesting that you were just talking about SNAP, is that one of the main arcs of this story
01:25
is a lawsuit that parents bring against SNAP because of harms that their children suffered
01:32
linked to their use of SNAP. And that is progressing right now because that is in the system right now.
01:38
They are in discovery and the lawyers are getting lots and lots of documentation that they hadn't
01:43
had access to before. So we're expecting real change to happen in short order.
01:47
For the folks that you have, and I'm talking about the parents and some of the kids that you talk to
01:51
in this piece, what is their general sense here as to their ability to, I guess win is in the right
01:58
word, but I guess get some sort of a justice or compensation for what happened?
02:02
It's a great question. We know that these parents are doing this because they want to make change.
02:06
They don't want to have happen what happened to them, to other families in this country and around
02:11
the world. However, even with the victories that they're having step by step, it doesn't bring
02:17
their kids back. So I think it's a real double-edged sword in terms of progress that they're able to
02:22
make and what it's not able to do for them. So as you mentioned, I mean, the perspective
02:28
that change is coming, but even still, I mean, it feels like technology, social media, it advances
02:33
every single day. I mean, we were just breaking SNAP earnings. They're announcing this partnership
02:38
with Perplexity AI to bring that search onto their platform. And it's just another avenue
02:44
in which, you know, these apps become more and more a part of those younger users' lives.
02:50
So, I mean, how do you sort of outrun that if regulation can't quite keep up with it?
02:56
Well, you can't outrun it. Regulation, legislation is never going to move as fast as technology.
03:01
technology. Litigation, no matter how strong our civil justice system is, is never going to move
03:07
as fast as technology. However, what does shift is culture. And a lot of what these parents are
03:14
fighting for, whether it's trying to hold SNAP accountable or any of the other social media
03:18
companies accountable for harms to young people, is change in the way these platforms work, change in
03:24
the way these platforms are allowed to engage with young people. And how that occurs, whether it's
03:30
because there's outside enforcement from the legal system, like in Australia or the United Kingdom,
03:35
or it's because kids won't use the platforms. But is it going to be too late? And I don't want to
03:40
make this too personal, but, you know, I've got a teenager at home. And this is something my wife
03:43
and I talk about all the time. And I've seen parallels being drawn now to what eventually happened
03:48
to big tobacco and maybe what happened in pharma. But that was after millions of deaths and countless
03:54
other maladies from those incidents. And I, is that the, do we have to get to that stage
04:00
before we get the real change? Unfortunately, there are real parallels with tobacco and with
04:06
the opioid industry in that these companies know what they're doing. We see that from the
04:11
internal documentation and you see that in the film. Do we have to lose the number of lives that
04:17
we did in both of those epidemics before there's real change? We're really hoping not. This seems to be
04:22
on a faster trajectory. And there seems to be more outcry from parents, from teachers,
04:29
from aunts and uncles to make real change. So we were hopeful. Well, continuing, you know,
04:34
those parallels to the tobacco industry, to the opioid industry as well. I mean, how do you make sure
04:40
that some of the change that's being talking talked about is lasting? Because something that we see in
04:44
social media and these apps all the time is that, you know, what's hot today isn't necessarily going
04:50
to be the app of tomorrow. Certainly Snapchat has stuck around for a while, but you could see
04:56
something coming up in the pipeline that could rival a TikTok, for example. So how do you make sure that,
05:02
you know, whatever is being enacted is going to be sustainable and lasting?
05:09
Well, I think that sense of sustainable lasting change is probably about holding these companies
05:14
accountable. Again, this section 230 that keeps them from being held to justice in the civil
05:19
justice system is where these companies are protected. So without that changing, there can't
05:24
be real lasting change for internet service platforms or social media companies. So there is one sort of
05:31
skeleton key that could lead to anything coming down the pipeline, having the ability to be held
05:36
accountable, including these new artificial intelligence driven apps.
05:40
So what do parents do in the interim? Those who have kids and whose kids are now reaching an age
05:45
where social media will be a part of their lives, whether the parents want it to be or not?
05:49
Yeah, thanks for asking that question, because what we hate to do is scare everybody and then not give them
05:53
anything that they can actually do. The most important thing is there has to be limits on the use of these
05:59
phones and these apps. And the best way to do that is to delay giving your child these these apps, the ability to get
06:07
there. So hold back on giving phones and have conversations with your kids. Oftentimes we as
06:13
parents think, well, how can we have these conversations? We don't understand social media
06:18
like they do. And we don't. But we need to keep talking about it. We need to keep these devices away
06:23
from them for as long as we possibly can. And we need to see changes in the school.
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