VERTICAL FINAL

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Transcript

00:00In the heart of Miami Beach we found La Pequeña Buenos Aires where many

00:04Argentinians live and come to enjoy life. Today this place is hosting the

00:10worldwide premiere of Lionel Messi's energy drink.

00:14Hi, good morning. I'm Rishi Dang and I work with Mass Plus by Messi, next

00:18generation beverage company. This is a hydration drink. It is about positivity.

00:23The liquid inside has got antioxidants, it's got electrolytes, it's all natural

00:27flavors, no artificial sweeteners, no caffeine.

00:30For you as an Argentinian, what does Messi mean here in Miami Beach?

00:36The truth is that I'm excited. It's been a long time since I'm not in my land. I'm

00:42very strange. It's like a piece of my country.

00:47The event has been amazing. There's been a lot of teams behind it and it's been

00:53awesome for the store, for us and the community. It's been nice. It's been nice to

00:57have the first one to sell this product.

00:58Messi always wanted to create a drink that he would be proud to drink himself

01:03but also share with his family and friends. He created this drink and this

01:08is kind of a reflection of his positivity and his optimism. So if you look at the

01:12design of the bottle, the word mask, it is exactly what Messi stands for and

01:16brings the inspiration to consumers all over the world. This is more than just a

01:21sports drink. This is more than just a hydration drink. This is a lot more.