00:00Welcome to our video from the Car Magazine Tuning Blog on the topic of electric vehicles and the dependency of German manufacturers on China.
00:15In a recent interview with the Suddutch Seiding, Klaus Rosenfeld, CEO of the automotive supplier Schler,
00:22explains the reasons why German car manufacturers are heavily dependent on the Chinese market.
00:26Rosenfeld does not assume that the crisis in the automotive industry can be solved in the short term.
00:35He attributes China's success in electromobility to several factors and emphasizes that this is not based solely on state subsidies.
00:45Rosenfeld describes the job cuts in the automotive and supplier industry as painful but structurally necessary.
00:50He sees the current crisis as a call to action for the group to critically question itself.
00:57What are we doing well and what are we not doing well?
01:01In cooperation with the automotive supplier Tesco, which Schler acquired this year, the topic of quality will be given maximum priority in the future, Rosenfeld continues.
01:10The CEO of Scheffler also welcomes the renewed discussion about the combustion engine ban and believes it is right that the planned ban on new combustion engine registrations from 235 onwards is currently being discussed again.
01:25What do we want to achieve?
01:26Is it about banning a certain type of drive or do we want to reduce carbon dioxide in order to protect the climate?
01:34Rosenfeld asks.
01:36He adds that the equation combustion engine equals carbon dioxide and electric car equals no carbon dioxide is wrong, as everyone knows by now.
01:44The transport transition can only work hand-in-hand with the energy transition.
01:50An electric car powered by electricity from a lignite-fired power plant cannot keep up with a modern combustion engine, explains Rosenfeld.
01:58We need a strategy that integrates the individual aspects of the topic more closely and takes a holistic view.
02:06Despite this challenge, Rosenfeld is convinced of the success of electromobility.
02:12E-mobility will prevail.
02:13This is an irreversible process that will take longer than initially expected.
02:19Electric drives, which I also include hybrids, are the superior technology.
02:24But that does not mean that we no longer need combustion engines.
02:27Ultimately, it is the consumer who decides.
02:30Europe must learn not to isolate itself, Rosenfeld emphasizes.
02:34The Chinese build excellent electric cars.
02:36When asked why demand for electric cars is currently weakening in Germany, while in China more than half of newly registered cars now have an electric drive, the CEO answers.
02:49They recognized early on that e-mobility is a technology to attack established manufacturers on the global market.
02:55The Chinese build high-quality electric cars, which I believe will also prevail globally because they are good and attractively priced.
03:06The Chinese produce vehicles more efficiently and with less complexity.
03:12Tesla is pursuing a similar strategy.
03:15Development and construction times are significantly shorter in China, Rosenfeld continues.
03:20We have to ask ourselves why we can't do the same.
03:23Rosenfeld believes that attributing China's leads solely to financial support from the government is a grossly simplistic view.
03:35Our problem is that Chinese cars are good and are also subsidized, he emphasizes.
03:43If a company finds that it is not fast enough in terms of its innovations or that its products are not successful, then you can't blame the state.
03:49Traditional car manufacturers now have to focus on adapting to the market and meeting customer requirements better.
04:01Competition is becoming increasingly fierce, which makes it more difficult to assert oneself.
04:07Above all, we have to face up to Chinese competition, explains the CEO.
04:12Audi shows that manufacturers are doing this.
04:15In China, they are giving up their four rings as a trademark and are now only appearing there under the Audi name.
04:22I find that remarkable.
04:24Shulin has you.
04:25China is and will remain the largest automotive market for the next few years.
04:3030 million cars are produced there and there will be continued growth.
04:35The right answer to this is not to isolate the European market.
04:38We have to learn from the Chinese.
04:40Was the information on the dependency of German manufacturers on China informative?
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05:22Untertitelung des ZDF, 2020
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