00:00The French savoir-faire is an atout in the economy.
00:13The quality is not negotiable.
00:30After the French savoir-faire, there are a lot of things for Alpine.
00:44It is a heritage, a culture and what we do.
00:49It is from where we come, who we are and what we propose to our clients.
00:55Our French savoir-faire concept is one of the three pillars of Alpine.
01:05We translate it daily into our production.
01:09The production of our cars A290, A390 and A110
01:14are respectively made at A110 at Dieppe.
01:17A390 will be in production at Dieppe and A290 at Douai.
01:22The production of Dieppe is a symbol because it is the historic site of Alpine.
01:28The first Alpine started to be built in a garage
01:32that is to hundreds of meters from the current site.
01:34The site is currently in 1969.
01:37And since 1969, the Alpine are built in this production,
01:41at the same place where we are.
01:42In the manufacturing, we have 365 employees
01:46working and working to ensure the production of all the volumes
01:50with its level of quality quality premium.
01:53We develop a whole French industry ecosystem for our Alpine
02:06and can be able to offer these cars made in France.
02:09It is a knowledge-faire in innovation.
02:11It is to be able to develop new codes for our cars.
02:15Why is it important for our clients?
02:17First of all, because Alpine is part of the heritage of French cars
02:23and it is a national pride for the French clients.
02:28But it is also part of our identity.
02:31And in the world of today,
02:33to be able to conquer,
02:34to be able to look for new clients,
02:36to be able to build a very well established competitors,
02:40to be able to build a strong identity.
02:43In addition, we have clients in some markets
02:47who have an affinity with French culture,
02:51for whom French industry has a meaning.
02:54For example, in Japan,
02:55we see fans of Alpine
02:56who are a very strong community for the brand.
03:00In our clients' studies abroad,
03:02we also see that the art to live in French,
03:05the travel on the French route
03:07during the vacances,
03:09it is an atout,
03:11something that they project on the front of our cars
03:15with pleasure.
03:24The first criteria chosen by Alpine
03:27is the knowledge of our suppliers,
03:29independent of their geographical location.
03:33We need a knowledge that allows us to position ourselves
03:39in a premium sector.
03:41The quality is a must.
03:43The quality is not negotiated.
03:46It is one of the points on which
03:50there was a strong role of training.
03:52A Alpine school has been created.
03:54The base and fundamental
03:56is that of the Renault Group
03:58which we have added all the specificity
04:00and all the requirements
04:02that are superior to what we can do abroad.
04:04We work with preferential partners.
04:08We have co-developed our cars with Michelin,
04:11which is at the point on the savoir-faire.
04:15We have a very strong collaboration
04:17with Michelin
04:19and I would say even
04:20an historical collaboration.
04:22Michelin and Alpine
04:23collaborate together
04:25since the 1960s.
04:27Fin 1967, Alpine participes
04:32au 24 Heures du Mans
04:33avec les pneus slick de Michelin
04:37qui d'ailleurs seront fortement repris
04:39par la Formule 1.
04:411978, toujours au 24 Heures du Mans,
04:44victoire d'Alpine avec le pneu radial de Michelin.
04:48Lors de la renaissance de la 110,
04:50Alpine refait appel à Michelin.
04:53Plus de deux ans de collaboration
04:55entre les deux entreprises
04:57qui sera renouvelée
04:59pour les modèles A290 et A390
05:03et la nouvelle plateforme.
05:04On a aussi noué un partenariat
05:06avec Devialet pour le son premium
05:08avec qui là aussi on retrouve
05:10des affinités de marques
05:12qui permettent aux deux marques
05:13de se nourrir l'une l'autre
05:14et qui représentent l'excellence
05:16technologique dans le savoir-faire
05:18de l'ingénierie du son
05:19et avec qui on a travaillé
05:20sur le son premium
05:21d'A290 et A390.
05:25Une partie de notre culture Alpine,
05:31très forte, c'est la sportivité à la française
05:34et il y a une culture sportive en France.
05:36On voit, on a des pilotes
05:38très talentueux en Formule 1
05:40et puis en endurance aussi
05:41et ça, ça fait partie d'Alpine.
05:43Ça nous permet aussi de développer
05:44une spécificité dans le monde sportif automobile.
05:47Sous-titrage Société Radio-Canada
05:57C'est parti !
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