00:00Die Jeep Wrangler via Blueprint concept presents itself as a mobile catalog for over 35 accessories from Mopar and Jeep Performance Parts.
00:10These components are not only factory tested but also officially endorsed.
00:16Each accessory is provided with a QR code that leads directly to the Mopar website, where specific part numbers, technical data, and purchase options can be viewed.
00:25The vehicle's unique design is distinguished by the fact that each side of the Wrangler displays different combinations of accessories.
00:35It's a kind of showcase for individual customization options, depending on the tastes of off-road enthusiasts.
00:42Visually, the concept vehicle stands out thanks to numerous exterior modifications.
00:47A two-spoke lift kit provides additional ground clearance, while raised fenders further emphasize the distinctive profile.
00:55Robust steel bumpers, similar to those used in the Rubicon variant, are used at the front and rear.
01:03The front is complemented by a worn winch with a protective bar and 7-inch Turi auxiliary lights.
01:11Mounts for additional 5-inch Turi lights were installed on the lower A pillars, providing additional off-road illumination.
01:21Side rock rails protect the body when driving over rocks and rough terrain.
01:26The wheel configuration underscores the versatility of the concept.
01:3117 by 9-inch beatlock capable off-road wheels are mounted on the driver's side.
01:36On the passenger side, however, 17 by 9-inch Raider wheels without beatlock function are mounted.
01:42The spare wheel is also beatlock capable.
01:44All of them share 37-inch BF Goodrich Kano 3 all-terrain tires, which ensure maximum traction.
01:53The tubular doors, which are shown on one side with optional mesh covers, are also particularly striking.
01:59A snorkel kit rounds out the off-road capabilities and enables driving through deep water.
02:06The customization continues inside.
02:10A multi-purpose rail in the dashboard area is used to attach accessories, complemented by a control panel for additional switches.
02:17The seats have been upgraded with leather upholstery from Catskin, which offers both comfort and durability.
02:26Rocker panel protectors and a metal pedal set give the interior a sporty touch.
02:30Grab handles at the front and rear make it easier to get in, while weatherproof floor mats and a practical table on the tailgate increase its utility outdoors.
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02:51Hi everyone, I'm Mark Troes Vice President of Design for Ram and Mopar.
02:56And I'm here today to talk to you about our concept for this year's Easter Jeep Safari.
03:01This is what we call the Blueprints.
03:04And we call it Blueprint because we want to connect with our customers and give them literally a Blueprint
03:09to customize their Jeep Wrangler or Gladiator.
03:13What we've done here is we've taken everything that you see in Mopar blue, which happens to be an accessory.
03:18Over 35G performance parts and accessories on this vehicle that are colored in blue.
03:24And you'll notice that we also have a QR code on there.
03:27It's a great way for our customer to be able to walk up to the vehicle,
03:31have that emotional connection with the vehicle and say,
03:34I need to have this bumper.
03:35And they can go right to the Mopar D by scanning that QR code,
03:40research the part and really even order it then and there.
03:43We've gone so far as to really highlight everything that's available to the customer.
03:48Down through our block-capable wheels on the driver side and the passenger side,
03:52we're actually showing the alternative A wheels that are available for our customers.
03:56We have on this vehicle are our tube doors and on the passenger side,
04:01we're actually showing another accessory that comes along with it,
04:04which is the overlay A netting that goes over top of this.
04:08So it really lets the customer see exactly the differences that they can order and purchase for themselves.
04:13I'm moving to the to the rear of the vehicle.
04:18One of my favorite pieces is our tailgate table as well.
04:22It's a great accessory.
04:24That really resonates well with our customers.
04:28The The Wrangler and Gladiator are two of the most accessorized vehicles
04:31before they leads to the dealership and it's a great way for us to really connect with talk.
04:36The Wrangler and Gladiator
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