😇 Dein Abo hilft uns: https://tublo.eu/abonnieren ✅ Source: Mercedes ➡️ Mehr in unserem Automagazin: www.tuningblog.eu
Mercedes-Benz geht 2024 in die Offensive: Mit der größten Produktoffensive der Unternehmensgeschichte werden dutzende neue und überarbeitete Modelle bis 2027 auf den Markt gebracht. Das Herzstück dieser Transformation ist das Mercedes-Benz Betriebssystem (MB.OS), das Infotainment, automatisiertes Fahren und Komfort revolutioniert. Gleichzeitig setzt das Unternehmen auf intelligente Modularisierung und hocheffiziente Antriebe – von vollelektrischen BEVs bis hin zu modernsten Hybrid- und Verbrennermotoren.
Mit einem klaren Fokus auf Performance und Effizienz präsentiert Mercedes-Benz unter anderem den neuen CLA, der als Elektro- und Verbrennervariante erhältlich sein wird. Die S-Klasse erhält 2026 ein umfassendes Upgrade, während AMG seine Modellpalette strategisch weiterentwickelt. Hochleistungs-Elektrofahrzeuge auf der AMG.EA-Plattform und eine neue Generation von High-Tech-Achtzylindermotoren unterstreichen die Zukunftsstrategie.
Auch in der Produktion setzt Mercedes-Benz auf Transformation: Kostenreduktion, Digitalisierung und strategische Partnerschaften sollen die Effizienz steigern und die Wettbewerbsfähigkeit sichern. Mit intelligenten Technologien, kompromisslosem Design und einer klaren Vision bleibt Mercedes-Benz auf der Überholspur.
#MercedesBenz, #Elektroauto, #Hybrid, #AMG, #Technologie, #Innovation, #Luxusauto
#tuningblog - das Magazin für Auto-Tuning und Mobilität!
Mercedes-Benz geht 2024 in die Offensive: Mit der größten Produktoffensive der Unternehmensgeschichte werden dutzende neue und überarbeitete Modelle bis 2027 auf den Markt gebracht. Das Herzstück dieser Transformation ist das Mercedes-Benz Betriebssystem (MB.OS), das Infotainment, automatisiertes Fahren und Komfort revolutioniert. Gleichzeitig setzt das Unternehmen auf intelligente Modularisierung und hocheffiziente Antriebe – von vollelektrischen BEVs bis hin zu modernsten Hybrid- und Verbrennermotoren.
Mit einem klaren Fokus auf Performance und Effizienz präsentiert Mercedes-Benz unter anderem den neuen CLA, der als Elektro- und Verbrennervariante erhältlich sein wird. Die S-Klasse erhält 2026 ein umfassendes Upgrade, während AMG seine Modellpalette strategisch weiterentwickelt. Hochleistungs-Elektrofahrzeuge auf der AMG.EA-Plattform und eine neue Generation von High-Tech-Achtzylindermotoren unterstreichen die Zukunftsstrategie.
Auch in der Produktion setzt Mercedes-Benz auf Transformation: Kostenreduktion, Digitalisierung und strategische Partnerschaften sollen die Effizienz steigern und die Wettbewerbsfähigkeit sichern. Mit intelligenten Technologien, kompromisslosem Design und einer klaren Vision bleibt Mercedes-Benz auf der Überholspur.
#MercedesBenz, #Elektroauto, #Hybrid, #AMG, #Technologie, #Innovation, #Luxusauto
#tuningblog - das Magazin für Auto-Tuning und Mobilität!
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MotorTranskript
00:00yes thank you very much Ola welcome as Ola said we are currently launching the most exciting
00:16product offensive in our history and every Mercedes in this product offensive will be
00:21a real Mercedes we are offering our customers the maximum choice of electric and high-tech
00:28hybrid vehicles the perfect combination of intelligence and emotion the vehicles make no
00:36compromises they will be extremely desirable and of course it is our stated goal to make
00:42them profitable today I will show you how we are pushing these boundaries and achieving results
00:50I will tell you a little bit about the new level 2 plus new functions for automated driving
00:58I will tell you about our radical new JBY wire and the fully integrated technology in all our
01:03vehicles we can promise a full rollout of battery electric plug-in hybrids and high-tech models with
01:11combustion engines every vehicle will be powered by a supercomputer we have heard that before and
01:18that also applies to the upcoming GLC and that will start very soon with the world's best new CLA
01:23our new models will be more than just a means of transportation from a to B they will become an
01:30intelligent part of their lives we are already setting standards in terms of intelligence with
01:38the E-Class the forerunner of our Mercedes-Benz operating system MBOS but this is just the beginning
01:44and we are making very rapid progress our developments offer enormous potential for customers to benefit
01:52from and the transformation through AI will be a very important enabler with MBOS and AI we want to
02:00create the most intelligent and emotionally engaging cars we have ever built and that is because they are
02:06changing our relationship with the customer they enable us to have direct contact with the customer and for
02:14the customer they offer immediate benefits but they also offer synergy efficiency and new business
02:22I would like to divide this into three categories of AI let's start with the first category
02:28conversational AI for the customer this brings new experiences we already have chat GPT which has
02:37significantly improved the experience of our MBO speech assistant it actually offers conversations
02:46that sound completely natural as if you were chatting with a friend with behavioral AI we create a
02:53proactive user experience the user experience will be more natural this includes personalized suggestions and
03:04support for next level automated driving point-to-point assisted driving r2 plus system then agentic AI
03:14this means we use multiple agents to develop a hyper personalized user experience
03:26our new MBU virtual assistant which is based on MBOS the first major step uses multi-agent deployment to
03:33select the best agent to answer questions
03:38and we use the latest large language models and context recognition so that follow-up questions can be
03:44answered in a completely natural way as if they were talking to a human
03:51this makes it even easier for our customers to connect with their vehicle and build a relationship
03:55with it finally we are also intensively working on VLIMS vision language action models
04:04this means that automated driving can be improved and in the future
04:08voice communication and vehicle behavior can merge even more
04:14our MOS relies on AI but it is our very own system and therefore brings scalable
04:19and flexible intelligence to our entire portfolio
04:26our customers can already enjoy these advantages in the new E-class followed by the C-class
04:31CLI and GLC
04:34the new CLA based on the MMA architecture will be the first car to run entirely on MBOS
04:39this also makes it our first software defined vehicle
04:45the world premiere will take place next month the market launch will take place later this year
04:51from now on all vehicles in all segments will run on MBOS
04:58this includes our combustion engine and hybrid portfolio but also our all-electric architectures
05:03our MBA for core and luxury class vehicles AMG EA for high performance vehicles and WNEA for our WN portfolio
05:14why do we want our very own operating system
05:17because we want to be the architects
05:20we want full control over the system and we want direct contact with our customers
05:25our architecture covers everything
05:29infotainment automated driving body and comfort driving and charging
05:34and we have control over all sensors and actuators in all areas
05:41this allows us to offer our customers a truly outstanding product experience
05:48two years ago we announced this almost unbelievable new digital experience
05:54now we are delivering our own operating system which is already ready to use
05:58it is ready for the road now with the new CLA
06:04MOS is purpose-built and extremely versatile
06:09this allows us to work with the very best partners where we need them
06:14and we can select third-party content which is what our customers want in every market and region
06:20navigation is just one example we work with the best local partners
06:24Google for the western markets a map for China and TMAP for Korea
06:31this is great for our customers and good for the competition
06:35we decide who we want to have as partners
06:40this allows us to offer our customers the real Mercedes-Benz user experience
06:44with the features our customers want and the style they love
06:47MOS is personalized and we ensure that the highest standards of data protection and security are built in from the start
07:01our architecture is scalable
07:04it fits into every segment and it is designed in such a way that software and hardware development are decoupled
07:11MBOS features advanced connectivity and all computers in the vehicle can be updated online
07:17this allows us to keep our vehicles up to date throughout their entire life cycle
07:24the final tests with the CLA are already producing great experiences
07:29we are extremely proud and can't wait to start the new era of Mercedes-Benz
07:34see for yourself how MBOS will benefit customers
07:37Convergence software updates computer AI based and point point assistance systems are coming to the next model
07:51and now you can also upgrade the driver assistance experience even after they have purchased the vehicle
07:56virtual assistant a combination of human-like conversations with the best generative AI tools
08:09a powerful solution world-class navigation and amazing 3D graphics fantastic infotainment video streaming
08:17AAA gaming video conferencing and much more even better
08:24in the future your vehicle will be able to power your home or even feed the power into the grid through
08:29bi-directional charging for a new level of intelligent safety and fun
08:33as i said before MBOS is a key differentiator for AI powered intelligent driver cabins
08:46our stunning displays between the pillars offer seamless interaction and control for the driver and
08:51passenger the latest generation MBOX super screen offers a unique user experience with real-time 3D graphics
08:59the intelligent cabin is a key element for the optimal customer experience combined with level 3 automated driving and beyond
09:08with artificial intelligence we make the experience even more immersive and personalized for all passengers
09:15our MBOX virtual assistant takes their relationship with their car to a new level
09:22it has human-like empathy intelligence and memory
09:25this means that a conversation with the virtual assistant is like a normal conversation and our customers
09:31get their answers quickly easily and always up to date from navigation information to general knowledge
09:38and we achieve this with our own multi-agent architecture with generative AI such as chat GPT and Gemini
09:46the MBOX virtual assistant seamlessly selects the right agent to provide the best experience
09:51to provide the best experience with the best experience in the future
09:53meanwhile our MBX surround navigation is a combination of route guidance and advanced assistance
10:00and of course that is particularly helpful in busy urban areas
10:04everything is powered by the latest high performance chips
10:08MBOS is designed for deep system integration and that enables a very high level of orchestration across all
10:15areas across all domains in other words complete networking and control of simply everything video sound
10:22lighting and even air conditioning the result an incredibly impressive customer experience as you
10:28as you can see for yourself
10:30the intelligent passenger compartment is also extremely emotional
10:33risk of feeling it and the only way is that there is no way is that there is no way is that there is no way is that there is a lens
10:42MBMB OS will also change the experience of Assisted and Automated Driving.
11:04We already have 40 systems, for example our automatic lane change on motorways, which we call Level 2+, and assistance when leaving and changing onto motorways.
11:22And with the introduction of MBMB OS, we have a new name for this, namely MB Drive.
11:28They are based on our highly advanced safety systems and will include a further improved Level 2+, capability.
11:35One example is point-to-point assisted driving.
11:39This also enables sophisticated handling of complex city traffic.
11:44Cooperative steering and acceleration is a unique function that is only offered by Mercedes.
11:51It helps the driver find their way around even on busy roads in the world's largest cities.
11:57And it is tailored to local conditions.
12:00And because we work with the best local partners, we are also independent of the relevant geopolitics.
12:09We remain the global leader in Level 3 conditional automated driving and, uh, that was the first system to be approved internationally and the latest update even supports higher speeds of up to 95 km per hour in Germany.
12:26So DrivePilot is the fastest Level 3 system available and our goal is to increase the speed to 130 km per hour by the end of the decade.
12:39And last year we took another big step towards Level 4 of highly automated driving.
12:45We are the first international car manufacturer to receive approval for tests in Beijing on designated roads, city streets and motorways.
12:53Um, the results will be incorporated into the development of private vehicles in China and worldwide.
13:00The increased use of AI will definitely change the future of automated driving.
13:06Rule-based models will be replaced by stacks of end-to-end models.
13:13The focus is always on maximum safety and transparency.
13:18As architects of MBOS, we are able to plan strategically and do so with full access from the hardware to the app.
13:27We have done a large part of this work internally using free and freely accessible open-source software and, where appropriate, we have also collaborated with specialized partners.
13:38This modular and flexible approach is also smart and cost-optimized.
13:42We can select the best partner for local needs in this way and are geopolitically independent.
13:49MOS gives us full control over the software stack and thus also allows us to develop hardware independently.
13:57This allows us to protect our investments and continue to improve continuously.
14:02Most importantly, however, we can offer our customers an excellent user experience.
14:08So what can we expect?
14:10Yeah, to show you what that looks like, this is a short video from Ola that was shot on the busy streets of Shanghai.
14:17It's our time to look for our customers as a short video Sorry, sorry!
14:24What can we expect, it's been an additional user agent.
14:27Yeah, the vehicle performed great in these complex situations, but the intelligence goes even further.
14:52It also helps to further develop the core values of Mercedes-Benz, such as comfort.
15:01We fine-tune every detail of the chassis to create the unique Mercedes-Benz driving character.
15:07We use this to achieve the perfect balance, an art that our experts have mastered, and
15:13we also use intelligent innovations to improve this even further.
15:18The predictive chassis adjustment uses this potential, um, and fleet data and the Mercedes-Benz
15:24intelligent cloud, we are also involved in that.
15:29And now to continue with another chassis innovation.
15:33I am pleased to announce today that we will be offering our customers a new technology.
15:38It is called steer by wire.
15:41It will radically improve the way you steer your Mercedes-Benz.
15:47We have developed a new flat steering wheel, which looks similar to the one we have in
15:51Formula One cars and the AMG One.
15:56This gives us a better view of the display from column to column.
16:03And in the future, we will further improve this automated driving experience, allowing
16:07you to stream your favorite show or make a video call, for example.
16:13Steer by wire increases agility in the city and of course the fun factor at higher speeds.
16:18You can feel the improvement in lateral agility and handling precision.
16:22And this system also interacts perfectly with our rear axle steering.
16:27Of course, this also makes parking and maneuvering easier than ever before, and steer by wire also
16:33gives us unlimited possibilities to customize the driving experience.
16:40There is even the option to connect it with apps for in-car gaming, which of course reduces
16:45the complexity of hardware variants and costs.
16:48And thanks to the elegance of MBOS, our future models will be the smartest there is.
16:56But because they are also Mercedes-Benz models, they will also be the most emotional.
17:03Especially in terms of their appearance and design.
17:05And that comes from our improved design strategy.
17:08These sleek, elegant lines bring more style, substance and presence.
17:15The highlights of the exterior include the following points.
17:18A sporty and aerodynamic proportion.
17:20A breathtaking front section with illuminated radiator grill and new headlight design.
17:25A powerful presence that feels like a cup of tea is higher.
17:29And a characteristic rear design with striking taillights.
17:32And what about the inside?
17:34Inside, many high-end features come as standard, such as the best displays you can get in the segment.
17:44And when it comes to emotions, we naturally mean no compromises in terms of comfort design and driving pleasure.
17:52And that's why there's no one-size-fits-all at Mercedes-Benz.
17:58We have a product portfolio that's unique, from the entry-level model to the top-end class.
18:04We won't make any compromises either.
18:08We want to maintain these values in terms of flexibility and the drivetrain.
18:15Yes, for example, we have special battery electric offerings and our special high-tech offerings for electrified upgraded combustion engines, engines and plug-in hybrids.
18:28And we believe that this is the best way to meet customer requirements.
18:34We have special offerings with which we will beat the competition where it counts, namely in terms of space, comfort and versatility.
18:42Next up is the new CLA.
18:44The first model in a new Mercedes-Benz vehicle family, all of which will be electrically powered and built without compromise.
18:52In this respect, every new model will be a true Mercedes-Benz, which is also incompromising.
19:00The space-saving transverse engine layout works perfectly, both with electric and hybrid drives in this segment.
19:09And with that, MMA will become a platform that will stand for the flexibility of the drivetrain.
19:16Um, but we also have our high-tech 4-cylinder M252, for example.
19:23It has an electrified 8-speed dual-clutch transmission.
19:27This transverse engine is specially designed for front-wheel drive.
19:30That means that there are no compromises in packaging between electric and hybrid versions,
19:35and the characteristics of the electric drive are far superior than thanks to our electric drive unit 2.0 with a two-speed transmission.
19:44This maximizes efficiency across the board, from driving in the city to cruising at high speed on the highway.
19:52It really is the new benchmark for efficiency.
19:55We will demonstrate this soon with the new CLA.
20:02A clear transfer from our Vision EQXXX technology program has also led us to break through new barriers and achieve greater range and better consumption figures.
20:11And that's why the CLA has become the benchmark in its class, and not just in terms of range, consumption, or charging capacity, for example.
20:25Our customers spend more time driving and less time charging, which means that the CLA is not only energy efficient, but also time efficient.
20:32Now I'd like to say a little bit about our core and top-end vehicles.
20:41We will offer more interior space here than the competition, and that's because they have a flexible powertrain.
20:47This means that the electric layouts are not compatible with longitudinal engines.
20:56A longitudinal engine pushes the cabin backwards and takes up space.
20:59And the electric drive unit at the rear brings the cabin forward.
21:06This means less space inside the cabin and limited efficiency and limited battery size.
21:11The Mercedes-Benz way knows no compromises.
21:15This means that the customer does not have to accept these compromises, these sacrifices.
21:22Our dedicated electric plug-in hybrid and electrified combustion models for the core and top-end mean that the interior space is not sacrificed for this powertrain.
21:31Our vehicles are lighter, lower, and more efficient, and we've retained our emotive design and luxurious proportions.
21:43This means that MBEA models will be superior in all key dimensions.
21:48For example, our fully electric E-Class will offer the best in rear seat comfort.
21:54And our GLC with EQ technology will also be outstanding.
21:58With its special 800-volt electric layout, the GLC is the all-electric SUV our customers have been waiting for.
22:08It also sets standards in terms of performance, range, efficiency, and charging speed.
22:13And of course, it has the versatility and practicality that are the hallmarks of the GLC.
22:20Customers can choose from a full range of battery electric and hybrid powertrains.
22:24The new GLC will cover all their needs when it goes on sale next year.
22:31Our uncompromising approach is based on a series of intelligent scalable modules, ensuring the efficient use of high-end technologies across the entire portfolio.
22:42This also includes MBOS in hardware and software, particularly in the key areas of infotainment and automated driving.
22:49Our comprehensive powertrain portfolio is also highly modular, with electric drive units and batteries scalable for all segments, and we add a full range of advanced, future-proof EU7-compliant engines and transmissions.
23:05But that's not all.
23:11We also have modular systems in other key areas, such as body shell, body shell, chassis seats and many more.
23:18In all markets, we will offer highly emotional, scalable powertrains, whether battery electric or hybrid electric.
23:27Our offering covers a wide range from high efficiency to high performance, from cost-effective LFP batteries to advanced NMC batteries and high-performance round cells.
23:37In the case of electric powertrains, the highly efficient Edo 2.0 offers great flexibility.
23:47At the top of our portfolio are our groundbreaking Y-axial motors, which offer unrivaled performance.
23:53Our next-generation hybrid motors are also scalable.
24:01These high-tech units are electrified and ready for the future.
24:06They also meet the EOS 7 standard.
24:10We offer a range of 4- to 8-cylinder petrol engines.
24:15Some Maybach and Garten models even have 12-cylinder models.
24:19The portfolio includes a new V8 engine and the new 4-cylinder M252 engine.
24:26This gives our customers maximum choice and maximum excitement in all drivetrain variants, all with a perfect combination of performance and cost efficiency.
24:37The same applies to our 4- and 6-cylinder diesel engines.
24:42In our electric vehicles, we rely on state-of-the-art battery technologies.
24:46This in turn brings customer benefits and cost reductions.
24:51Let's take the MMA battery as an example.
24:54We have reduced the cost per kilowatt-hour by 30% compared to the previous model.
25:01Our hard work on LFP and NMC cell chemistries is now paying off.
25:06We expect further improvements in energy density and cost efficiency.
25:11Driven by technology, we are also making great progress in advanced types of cell chemistry.
25:19For example, LMO and NMC blends reduce costs while increasing energy density to NMC levels.
25:28LNMO is a disruptive chemistry.
25:31It exploits the potential of high-voltage applications at the cell level, which leads to an attractive cost position.
25:37The high-silicon anodes also help us to increase the energy density.
25:46At the same time, we are working hard to advance solid-state solutions.
25:51Intelligence will play a very important role in this.
25:54Our next milestone is to bring solid-state battery technology to the road.
25:58Our ACOS demonstrator with factory cells is the first of its kind.
26:08In close cooperation with HPP in the UK, we will be the first to bring a completely new battery system with automotive cells to the market.
26:19Solid-state could increase the energy density of the cells to up to 450 kilowatt-hours per kilogram.
26:25In our vehicles, we have lightweight batteries with a very high energy content.
26:33This is becoming increasingly important.
26:35This is a major advantage.
26:37It means that the electric range is 25% greater for the same weight and size.
26:43Our demonstrator can already travel 1,000 kilometers on a single charge.
26:48Solid-state also brings increased cell safety, more weight and energy efficiency through passive cooling.
26:55This uncompromising combination of intelligence and emotion is typical of Mercedes.
27:01This is how we want to fulfill our promise that every Mercedes is a genuine Mercedes.
27:08This applies to products and also to tailor-made features for China.
27:13Our products and content for China are developed locally for our customers in the region.
27:18Our customers in China receive special apps and special content.
27:24They get their own infotainment and automated driving features.
27:30And of course, we are placing a strong focus on the rear of the car.
27:37Long wheelbases meet the requirements of Chinese customers.
27:40We will offer seven models in all segments and with all drivetrains as long wheelbase versions.
27:49And we are also accelerating our R&D in China.
27:54We are maximizing the advantage of our global resources and local expertise.
27:59Local innovation inspires and accelerates global research and development.
28:03We have a presence that has lasted for over 20 years.
28:10This enables us to deliver the technologies that excite our customers.
28:16Our strategic partnerships with strong local brands help us drive innovation even faster.
28:21This also includes strengthening localization with new factories in Shanghai and Beijing to really get the most out of the local ecosystem and supplier environment.
28:36This game-changer combines Mercedes-Benz standards and values with Chinese speed.
28:42A word that currently describes the competition in China well is won.
28:47It means involution.
28:48It refers to something that I can no longer develop further.
28:53No matter how hard I try.
28:56Resources are limited and local competitors make irrational decisions,
29:01but the efforts lead to little or nothing and we will not allow ourselves to be drawn into this downward spiral.
29:09Across all markets, we will develop significantly more intelligence.
29:14At the same time, we will reduce costs and complexity.
29:18We will drive down variable costs with lower unit costs for our new entry-level batteries with LFP technology,
29:29by maximizing localization in China,
29:32by developing advanced automated driving and assistance systems without songs up to level 2+,
29:37and also without HD maps,
29:39and through our strategic cooperation on our entry-level hybrid engines.
29:43We will achieve standardization that reduces the total number of ACUs.
29:53We use our modules intelligently across all vehicle architectures.
29:57This offers us substantial advantages and we are streamlining our range with fewer hardware variants.
30:04This also includes, for example, a combustion engine variant for the entry-level models in terms of funding.
30:11We are restructuring our global R&D resources.
30:14We are vertically integrating our MBOS, which gives us an evolutionary approach and we are using our digital tools to minimize the use of hardware and test vehicles.
30:26We are in a time of upheaval, and an agile approach to innovation pays off.
30:37Because it allows us to create the perfect combination of intelligence and emotion.
30:41This means that we can offer our customers the most desirable vehicles in the world.
30:48This starts with the new CLA.
30:50This is the smartest car Mercedes-Benz has ever built, with world-class electric efficiency and digital intelligence.
30:59This really is a very strong statement and it brings our R&D strategy onto the road and into the hands of customers.
31:05Thank you, and with that, I will hand over to Harold.
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