00:008 songs that should have flopped in the 2020s, but went viral instead.
00:068. Say Yes to Heaven by Lana Del Rey
00:09A 2013 leak exploded on TikTok, forcing an official release, and Global No. 1, proving fan-driven, community-controlled scheduling.
00:197. F You Mean by Gunna
00:21Despite ostracism after his plea, Gunna's defiant single hit Billboard No. 8 by speaking directly to audiences through digital platforms.
00:30The track was driven by an authentic connection, creating a parallel narrative that overwhelmed negative press coverage.
00:376. Nasty by Tinochet
00:39Independent Tinochet surged when TikTok's dance community sparked a viral challenge, reviving her catalog and proving perpetual, algorithmic rediscovery.
00:495. Paint the Town Red by Doja Cat
00:53Doja flipped backlash into engagement.
00:57Sampling Dionne Warwick, she topped Billboard with defiant visuals, outpacing PR through provocative, participatory content.
01:054. Escapism by Rey
01:08After label roadblocks, Rey went independent.
01:12TikTok transformations propelled escapism to UK No. 1, dismantling gatekeeping with savvy authenticity.
01:20No. 3. Diet Pepsi by Addison Rae
01:23With 88 million followers, Addison Rae bypassed radio.
01:27Electropop tailored for short-form-proved audience-first development.
01:31Eclipse's traditional A&R.
01:33No. 2. Whatever She Wants by Bryson Tiller
01:37Bryson Tiller's slow burn hit grew via relationship and routine videos.
01:51Meghan Trainor's accessible choreography powered communal co-creation, reviving her single as she consistently fueled the trend's algorithmic momentum.
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