00:00Spotify and Netflix are teaming up for video podcasts.
00:04Spotify is sliding into Netflix's DMs, professionally speaking.
00:08Starting early 2026, your next streaming rabbit hole might not be a drama series or stand-up special, but a video podcast.
00:16Yep, Spotify is bringing some of its biggest shows to Netflix in a first-of-its-kind partnership that feels like the content world's version of a crossover episode.
00:24At launch, Netflix will host a curated batch of Spotify's sports, culture, lifestyle, and true crime podcasts, from the Bill Simmons podcast to serial killers.
00:35Over time, Spotify says even more of its video podcasts will join the party, including pics from The Ringer and other studios.
00:42Think of it as Netflix, but make it podcasting.
00:45This move caps off Spotify's long-running attempt to prove it's not just a music app with opinions.
00:50After years of billion-dollar bets on exclusive podcast deals, Joe Rogan, Alex Cooper, and that brief era of Spotify originals, the company has been rethinking its strategy.
01:02When profits didn't quite follow the hype, Spotify pivoted into video.
01:06And so far, it's working.
01:08Over 430,000 video podcasts are now live on the platform, with video views growing 20 times faster than audio streams since 2024.
01:17Gen Z, of course, loves it.
01:19Turns out, people like seeing their podcasters sip iced coffee while explaining conspiracies.
01:25Spotify is boosting engagement with polls, comments, Q, and A's, and a partner program for creators, but ad revenue lags behind user growth.
01:33The Netflix deal aims to increase viewership in ads.
01:37Spotify's head of podcasts, Roman Bazinmiller, calls it a new chapter for podcasting, with Netflix content like The Rewatchables, set to appear alongside traditional podcasts.
01:49Netflix content like The Rewatchables, set to appear alongside institutionalizedista baseballs, set to appearë‚´ation.
Be the first to comment