00:00See the NFL commissioner's surprising reaction to the Taylor Swift Super Bowl halftime show rumors.
00:07Taylor Swift fans have dreamed of her Super Bowl halftime show debut for years.
00:12With Pepsi no longer sponsoring, the door feels wide open.
00:15Now Swifties are spotting Easter eggs in her New Heights episode with Travis Kelsey,
00:19fueling buzz about a possible first big-game performance post-Eras tour and the life of a showgirl announcement.
00:25NFL commissioner Roger Goodell finally addressed the growing rumors about Taylor Swift headlining Super Bowl 60 at Levi's Stadium in San Francisco.
00:34We would always love to have Taylor play, he said on Today.
00:38Calling her a special, special talent, Goodell admitted she would be welcome at any time,
00:43though he stopped short of confirming, conceding only that it's a maybe.
00:47Reports suggested negotiations were underway, with a source saying the NFL hoped to announce before Thanksgiving.
00:52Speculation surged when Taylor appeared on Travis Kelsey's podcast, surprising fans with her comfort in a football setting.
01:00She spoke humorously about sourdough bread, claiming she talks about it 60% of the time.
01:05With the San Francisco 49ers mascot being Sourdough Sam and her 47th era's tour stop having taken place at Levi's Stadium,
01:13fans read deep into her words.
01:15Taylor, seated beside Travis in front of a Super Bowl trophy, leaned into her love of numbers and Easter eggs.
01:20I love numerology, I love math stuff, I love dates, she explained.
01:26Easter eggs are always going to be toward music or something I'm coming up with,
01:29something that you don't know that I'm saying for a specific reason that you'll hear later,
01:33and you'll go back and be like, oh my god.
01:35Despite the mounting anticipation, Taylor's presence at the 2025 Super Bowl wasn't universally celebrated.
01:42When cameras cut to her suite, the stadium erupted in booze.
01:46Taylor looked startled, later recalling the uncomfortable moment in an interview with Time.
01:51I don't know how they know what suite I'm in, she admitted.
01:55There's a camera, like, a half mile away, and you don't know where it is,
01:59and you have no idea when the camera is putting you in the broadcast,
02:02so I don't know if I'm being shown 17 times or once.
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