Most People Miss This Hidden Message in the Coca-Cola Logo

Watch Most People Miss This Hidden Message in the Coca-Cola Logo - Rizzle on Dailymotion

Transcript

00:00most people miss this hidden message in the coca-cola logo coca-cola's iconic red and white logo

00:07unchanged for over a century hides a subtle message in the second c most people never notice

00:16richard lau of logo.com says a great logo isn't just visual

00:20it connects a company to customers and leaves a lasting impression

00:23lau notes the second c forms a subtle smile subconsciously linking coca-cola to happiness

00:32and reinforcing its decades-long message of joy

00:38in 1886 atlanta frank mason robinson created coca-cola's name and logo first advertised may 29th

00:45launching one of history's most iconic branding campaigns

00:48experts doubt the smile theory noting coca-cola's records show no intentional facial features

00:57suggesting people may be reading meaning where none was designed

01:04coca-cola's 2013 open happiness campaign manually curved the logo to create a smile

01:10suggesting it wasn't original but the shape may still subtly influence consumer emotions

01:18coca-cola will switch from corn syrup to cane sugar in its u.s drinks this fall

01:24president donald trump praised the move on truth social

01:27though experts warn it may raise prices and strain supply chains

01:34famous logos hide meanings fedex's arrow suggests speed an amazon smile spans a to z

01:41but experts say subliminal messaging may be accidental with little impact

01:49coca-cola's logo endures by blending tradition and subtle evolution

01:53its classic script stays recognizable worldwide sparking curiosity with its possible hidden smile