00:00You've added on new updates today. How are we restricting content?
00:04So, Caroline, as you said, just to take a step back, we launched teen accounts in the U.S. and now globally last year.
00:11Teen accounts was to address the three things that parents were most concerned about, about their young people using Instagram.
00:17It was about unwanted contact. It was about the time they're spending on our app.
00:20And it was about inappropriate content and minimizing the amount of inappropriate content a teen would see on Instagram.
00:26What the update is today is specifically about that inappropriate content piece of this because we're continually learning from parents.
00:32And what they told us was they were a little bit confused about the different settings and the different controls.
00:37They were a little bit confused about when we talk about what is age appropriate or how we age gate and that kind of tech speak that a lot of parents just don't really understand.
00:45So, what we've done is we've revamped teen accounts to be guided by PG-13 movie ratings, really trying to speak the language of parents who are much more familiar with the movie rating, movie rating standards.
00:58And as of today, it's going to be rolling out to all teenagers under the age of 18 who are defaulted into this.
01:04So, they can't opt in or opt out. We're going to be moving them into teen account experience over the course of the next few months.
01:10And when you're deciding whether content or a content creator is generally PG-13 or not, using artificial intelligence for that, how?
01:18We do. We use artificial intelligence.
01:20So, the first thing we did was we reviewed our policies, all the guidelines we had around what is inappropriate content for a teen.
01:25So, what's appropriate for a teen.
01:27So, we did that review on Instagram.
01:29And then what we've done is we've built the classifiers, our technology, the AI that we use, and we've retrained it on some of these new rules and tweaks and adaptations we've made to the policies that goes out across the system.
01:42And then we find content that we don't believe to be in that PG-13 movie rating kind of space.
01:49We will either hide it from teens or we'll remove it entirely.
01:51Tara, there's still questions about how the technology and from a policy perspective you define what is or what is not PG-13.
02:01So, could you answer that more specifically on a post-by-post basis?
02:07How is a decision made?
02:08This is or this is not PG-13?
02:11Yeah.
02:11So, the first thing is we don't rate if you're on Instagram and how this is going to look and feel if you're a teenager on Instagram.
02:17Now, first of all, we're going to be sending a notification at the top of your feed for teenagers to let them know what we're doing here, to let them know that we're going to be aligning and guided by PG-13 ratings.
02:26What it will look and feel like if you're a parent is hopefully that they will understand again we're going to be sending notifications to parents.
02:32Again, really trying to speak the language of parents.
02:35What we've done is we've made some changes to the policies so that if you're thinking about a PG-13 movie, that's the kind of experience your teen's going to have.
02:43So, a good example of that would be around cursing, so profanity.
02:48We've always had rules around profanity on Instagram and there's certain things you can and can't say.
02:52But on a PG-13 movie, they have very, very specific standards around this.
02:56You can use one or two quite strong curse words and then other, you know, less, more minor curse words.
03:03So, what we did is we looked at this.
03:04We're not apples for apples, of course.
03:06You know, we're a social media company as opposed to making movies.
03:09But we thought what would be the equivalent on Instagram?
03:11The equivalent on Instagram is we're not going to be recommending content to teens that has severe, what we would describe as severe curse words.
03:19So, we train the AI to find those types of curse words and we will remove them so that we're not going to be recommending that kind of content to teens.
03:27Tara, what other protections are you thinking about doing additionally going forward?
03:32So, we're also announcing today two further things.
03:34One is that we're going to be giving parents more control if they wish to.
03:38So, again, this update is for all teens under the age of 18.
03:43When we know you're under the age of 18, you're going to be moved by default into the PG-13 or the plus 13 setting on Instagram.
03:49That's the first thing.
03:50But if a parent wants to go that step further, we're really going to help parents to do that.
03:55So, one of the additional, one of the other things we're doing, announcing today, is that we will have limited, even more limited, content control.
04:03Parents can go in and they can have a look at that.
04:04They can talk to their teen, have a conversation with them.
04:07Particularly if your teenager is in that younger category, you might want to limit the content even further.
04:13Yes?
04:13Briefly, you've got tens of millions of teen accounts.
04:16How many are trying to opt out, navigate those age rules?
04:20How are you ensuring that they do remain within those age catchments?
04:23So, we now have hundreds of millions of teens in the teen account experience, which we launched last year, which is really good news.
04:30We've been able to do that technically, which is a pretty big challenge to be able to do that.
04:34We know that 97% of teens that we've moved into the teen account experience have not tried to change those more protective settings when they're in the younger age category.
04:44So, teens below the age of 16 cannot change the settings we set in teen accounts without getting a parent's permission.
04:51We're going a step further with these content setting changes, which is it's for every teen under the age of 18, but they can't change them unless they get a parent to approve it as well.
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