Rubrik Wants Cyber Resilience from 'Inevitable' Attacks

Bloomberg

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00:00How are you using AI automation or data analytics to really stay ahead here?

00:05Thank you so much for the opportunity.

00:08Rubrik is the security and AI operations company.

00:12We help our customers recover from, as you said, ransomware attack

00:16so that they can get back into the business without disruption.

00:20Our fundamental thesis is cyber attacks are inevitable

00:23and every business has to have assumed breach, assume attack posture.

00:28And Rubrik helps them understand the risk of an attack

00:31and how do you recover from an attack so that your business is uninterrupted.

00:36And on the AI side, we are also helping our customers accelerate their AI journey,

00:41adopt more of their agentic systems.

00:44One of the big concerns around agents is agents can misbehave.

00:47They can hallucinate or they can get compromised by cyber actors.

00:51So we are giving them a rewind button so that if agents take actions that are not desirable,

00:57they can just press the rewind button and undo the action of misbehaving agents.

01:02Beyond misbehaving agents, as more companies adopt or implement AI,

01:07does that make them more vulnerable to attacks like ransomware?

01:12Does that open up any vulnerabilities?

01:15Obviously, more AI adoption, more agentic adoption actually creates a larger surface area

01:21of cyber attack because you have more software.

01:24But at the end of the day, AI is 100 times more opportunities and 100 times more risk.

01:30On the risk side, now AI agents can do 10x more damage in one-tenth of the time.

01:36So businesses have to have the confidence that they can deploy agents,

01:40they can do AI transformation, create an AI enterprise,

01:44deploy AI worker without the risk of AI.

01:47And that's what we are focused on.

01:49How do we reduce the risk and give our customers more confidence to do the AI transformation?

01:55Well, you really underscored the idea that AI can be an asset here

01:58or it can really cause some real damage.

02:00So how are you thinking about balancing innovation with cybersecurity and data privacy?

02:07Definitely, the AI's aim is to increase productivity.

02:12But on the risk side, only the right data can go to the right person

02:15on the right platform at the right time.

02:18And that is the organization's goal.

02:20We are helping our customers understand the sensitivity of the data,

02:23have integrity and availability of the data and their services.

02:27And at the same time, if anything goes wrong, giving them a rewind button

02:31so they are confident about deploying AI in production,

02:35deploying agents to actually do real work.

02:38When you offer them a rewind button, does it rewind everything?

02:43I mean, it erases all, you know, the issues that they want to clean up

02:48or is there some residue that simply can't be done away?

02:53We give them a rewind button to completely undo the action of an agent,

02:57but it has to be done surgically because you don't want to take good actions out.

03:01And that's what we do.

03:03We give them full visibility on what has happened

03:05and the ability to surgically undo only undesirable changes.

03:10Interesting.

03:11How exactly does that work?

03:14What we do is we give them a platform where we actually monitor all the changes by an agent

03:19and connect that back into the cyber resiliency platform

03:23that Rubrik has developed over the last 10, 12 years

03:26so that you can connect the action to the effect

03:29and then ability to undo the effects.

03:33I want to ask you about consolidation in your space, in cybersecurity space.

03:37There's been a lot of talk that this is a crowded space.

03:40There are a lot of small companies, a lot of startups,

03:42and people have been waiting for waves of consolidation for a while now.

03:46But we have an administration that is much more open to mergers and acquisitions

03:52than the previous administration.

03:53How do you look at the landscape right now, the competitive landscape?

03:57Are there too many players right now?

04:00Traditionally, cybersecurity, the way it evolved was

04:03it is focused on prevention and detection of attacks.

04:07And there are hundreds of vendors and tens of tools

04:10that average enterprise 80 to 100 tools they buy to prevent and detect attacks.

04:15That space is super crowded, too many vendors, too much fragmentation,

04:19is still a number of successful cyber attacks.

04:21We are focused on the resiliency part of it,

04:24where we are saying attacks will happen.

04:27Are you ready to withstand an attack and keep your services up and running?

04:30So our space is a new market, new segment in cybersecurity,

04:33which is rapidly growing.

04:35But the older cybersecurity segment around prevention and detection

04:39has a lot of vendor.

04:41There has to be consolidation because businesses can't deal with 80 tools

04:44from hundreds of vendors

04:45and constantly juggling and having these disconnected systems.

04:51So you see Palo Alto Network, CrowdStrike, and others

04:54are making big headways in creating platforms

04:57that can connect all aspects of the infrastructure security

05:00around prevention and detection.

05:01Understood.

05:02So, people, I need to ask you, are you looking to, you know,

05:08are you canvassing the market and looking to maybe add on

05:12to what your current capabilities offer?

05:13Are you in the marketplace to, are you a buyer, potentially?

05:17Always.

05:18We always look at our current roadmap

05:23and how do we accelerate this roadmap for our customers.

05:25We are always looking for great team, great technology,

05:28great products to acquire and accelerate our roadmap.

05:31We have taken this approach of organic and organic development,

05:35and we want to holistically help our customers

05:38do the AI transformation, create AI enterprise with confidence.

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