00:00One of the first styles of jewelry was actually coins. They were used by the people that wore them
00:05as a symbol of protection or a symbol of status, a symbol of religion, and everything that we do
00:12have to be object of desire. So something I love about the brand is that storytelling piece,
00:17the talisman collection, which I am wearing. Yeah, we are both wearing. That feels like the
00:22latest kind of moment in storytelling. Can you tell us a little bit about how the talisman
00:27collection came to be? What we did actually was Filippo and Francesco, our designers, they went
00:32back into the origin of jewelry. One of the first styles of jewelry was actually coins. They had
00:38from the very origin a very deep meaning. But how can we reinterpret that in a very modern way
00:44in something that women of today were wanted to wear? I think people come to Pandora because they
00:50know they are going to find something that is going to allow them to tell their story. We continue to
00:54be true to who we are, which is basically accessible, but also bringing jewelry with a lot of meaning
00:59and a strong emotional connection. But it's exactly that. It's just making sure something
01:03that is true to who you are and then you wear it as a talisman. Yeah, that's why I like this
01:08collection so much.
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