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LVMH Posts Surprise Return to Growth as China Sales Rise
Bloomberg
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2 days ago
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🛠️
Lifestyle
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00:00
LVMH has unexpectedly returned to growth in the third quarter.
00:04
For more, let's bring in Bloomberg's Angelina Khascouy, joining us from Paris with the details.
00:08
Angelina, what then has fueled the growth at LVMH this quarter? Is it likely to be sustained?
00:15
Hi there, Tom. Indeed, what was interesting is that all the divisions beat, including the key fashion and leather goods one.
00:22
I mean, that one was still negative, but what was interesting, as explained by the CF of LVMH,
00:27
was that it was driven by, it's improving thanks to more traffic and volume, so not a price effect.
00:35
Importantly, the struggling wines and spirits division, which had been in a downturn for two and a half years,
00:42
is growing again, helped by champagne restocking in the U.S., solid rosé wine demand,
00:48
even though cognac is still suffering.
00:50
Geographically, Europe is down. It's the only region that worsens.
00:54
That's because there's a lower tourism spend with a weak dollar against a stronger euro.
01:01
However, China returned, you know, the region that includes China returned to growth.
01:06
What we're seeing is that people in mainland China are growing again.
01:10
Offshore Hong Kong back out, still down, but it's improving.
01:13
So, overall, positive, you know, positive news.
01:19
When it comes to creative renewals, we had quite a few changes in designers.
01:23
We will see the impact of that in the first half of next year.
01:27
That's what the CFO said.
01:28
So, overall, pretty good.
01:31
Yeah, and as you say, the turnaround in China, if that's sustained, could be really significant,
01:35
and potentially significant for the broader luxury sector as well.
01:38
What are the signals for the broader sector from these LVMH numbers?
01:43
I mean, absolutely.
01:45
What we saw yesterday is that competitors, you know, Zanyan, the U.S., was rising.
01:51
Today, right now in Hong Kong, Prada is gaining.
01:54
So, it's probably going to lift the whole market this morning in Europe.
01:59
Next week, we're going to have more results.
02:02
But Caring is in turnaround.
02:03
They have a new CEO.
02:04
They have a new CEO at Gucci as well, a new designer.
02:06
We're going to get results from Hermès, and Richemont will be in November.
02:13
So, but it's encouraging.
02:15
For sure, it's encouraging, and I think that's what the market is telling us.
02:20
Thank you very much for joining us.
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