Skip to playerSkip to main content
  • 2 months ago
Transcript
00:00What happens when Audio Catalog meets AI?
00:04We're producing content that simply wasn't possible before,
00:07and Generative AI is helping us do it in a fraction of the time.
00:12Using subscription-based tools like Sora and VEO3,
00:16our team generates high-quality video from text,
00:19then enhances it with creative direction and human oversight.
00:23A 50-minute AI animated thriller from our catalogue,
00:25Cosmic Conspiracy, brings existing IP to life.
00:30It's eerie, comic-inspired and commercially smart,
00:33unlocking value from what we already own.
00:36Our What If series imagines alternate timelines, visualised entirely with AI.
00:42What if, for example, the Nazis had won World War II?
00:46What if the Library of Alexandria had not been destroyed?
00:50These initial videos lay the groundwork
00:52for what could become a new approach to documentary content.
00:56On our High Performing Kids channel,
00:58we used VEO3 to create a new version of Little Bo Peep.
01:03Classic cartoon style, sing-along lyrics,
01:06ready for streaming and built for repeat viewing.
01:09Then we took it further.
01:11The tortoise and the hare,
01:13reimagined in photoreal live action.
01:16Talking animals, cinematic movement,
01:19inspired by the success of modern Disney adaptations,
01:21such as The Lion King and The Jungle Book.
01:24From conspiracy theories to kids' classics,
01:27we're using AI to bring well-loved stories to life.
01:30The tools keep getting better,
01:33and we're excited to grow with them.
01:34As a publishing company with a catalogue of around 400,000 tracks,
01:39we've also been using these tools to breathe new life
01:41and new revenue into our musical heritage.
01:44By reanimating rare and exclusive studio footage,
01:49like the legendary Motor City sessions with Ian Levine,
01:52featuring a piece of Edwin Starr history,
01:55and concert performances such as The Trog's Little Pretty Thing,
01:59we're turning archival content into valuable new digital assets.
02:03These projects not only preserve and celebrate our artists,
02:08but open fresh opportunities for audience engagement and monetisation,
02:13sharing iconic moments in music with fans and viewers worldwide,
02:17while driving meaningful returns from the catalogue.
02:20We're turning timeless assets into fresh, engaging experiences for today's audiences.
02:25Every story, every image, every note.
02:29Working harder, reaching further.
02:30This is just the beginning.
02:32With AI, our assets never stop working, and neither do we.
Be the first to comment
Add your comment

Recommended