Giant Inflatable Labubu, Elmo Float On Hong Kong's Victoria Harbour

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Hong Kong: A giant inflatable Labubu floats on Victoria Harbour in Hong Kong, turning heads and drawing crowds from near and far as the event organiser, SK Lam, reflects, "People are seeking new excitement and experiences." Tourists and locals alike snapped selfies at a media preview on Saturday with the elf-like creature that has taken the world by storm, causing Chinese maker Pop Mart's profits to soar.&nbsp;SK Lam aimed to organise this event to offer people something fresh and exciting, a new experience for both tourists and locals alike. He believes that people are always seeking new excitement and experiences, both for tourists and for local residents. The installation is part of a special parade which will run until November 1. It also features sculptures of Elmo from Sesame Street, Japanese manga creation Doraemon and McDonald's mascot Grimace.&nbsp;Lam aimed to enhance fans' experience with intellectual property (IP), as it is significant. He said, "We are trying, not just doing, being sales-driven. We want to bring more experience with the IP [intellectual property] to the fans -- that's very important. That's why we created many wonderful events with many partners in the past. It's really an important moment now in Asia to bring something new with strong energy, [to bring] projects here."

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00:01A giant inflatable labubu now floats on Hong Kong's Victoria Harbour, turning heads and

00:11drawing crowds from near and far.

00:14The elf-like creature created by Chinese joy-maker Popmart has taken the world by storm and helped

00:20the brand's profits soar.

00:23The installation is part of a special parade that also features beloved pop culture icons

00:29like Elmo from Sesame Street, Japanese manga-favorite Doraemon and McDonald's mascot Grimace.

00:44offer people something fresh and exciting, a new experience for both tourists and local

00:50alike.

00:51The inspiration, I think, is really a time that people look for more new excitement and

00:57also like new experience for the tourists and also for the local people.

01:06He says the project isn't just about sales, but about building connections between fans

01:11and the creative worlds they love.

01:13It's a celebration of imagination, collaboration and the growing creative energy across Asia.

01:19We want to bring more experience with the IP to the fans.

01:28The floating parade will continue, lighting up Victoria Harbour until November 1, inviting

01:43everyone to rediscover a sense of play and wonder.

01:59That's not a that I don't want to enjoy it.

02:00I wonder.

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