00:00We're going to amplify our results a little bit further.
00:03Not amplify.
00:04Yeah, we're going to amplify them.
00:05We're going to make our results better, more targeted.
00:08How do we do that?
00:09Well, we've been running an auto advertisement for like about three weeks.
00:13This student, in this student's case, a lot more.
00:16But we're going to look at our auto advertisements to see what our auto advertisements are doing.
00:23Remember, your auto advertisement is like a mini me where it's advertising a bunch of different words.
00:28And it's going to tell you which keywords are good and which keywords are bad.
00:31So how do you do that?
00:33Click on your auto campaign.
00:36Look at how good.
00:37These are the last 30 days.
00:38The best campaign that they have, this student campaign has, is 164 sales for their auto campaign.
00:46Where are those auto sales coming from?
00:48Well, let's find out.
00:50Auto Pampas Grass, last 30 days.
00:51We're going to click on the Auto Pampas Grass once again.
00:54Now, on the left-hand side, instead of targeting, I'm going to click on Search Terms.
01:00Targeting is where I go to change my bid.
01:03Search Term is where I go to see which keywords are generating sales.
01:06So I have here the last 30 days.
01:08I want to get some keyword ideas.
01:11I'm going to organize this by orders.
01:15Okay.
01:15So plenty of examples.
01:18Now, these first two are ASINs.
01:21I'm going to explain to you what that is.
01:22I got 15 orders for an ASIN.
01:25What that means is that there's a particular product here.
01:28This student is obviously selling Pampas Grass.
01:30This student, I mean, some customers saw this, and then they kept scrolling down.
01:35And then up here.
01:40Okay, I got to press the URL.
01:43Up here, products related to this item, where it says sponsored here.
01:47The student came up there, and there was an Amazon customer who was scrolling down, and they saw my student's product.
01:55They were like, oh, this one's way better.
01:57Now, this is all nice and motivating that our product would do better than somebody else's.
02:05Well, first of all, this product is not good at all.
02:07I think my student's product is way better, but it's nice to know that your product is better than other products, but I don't recommend product targeting.
02:17It is possible to do product targeting in Amazon advertising, but you're more than capable of being successful enough without product targeting.
02:25Maybe in the future, you can look up some information on product targeting, but I'm going to suggest that at least right now in this stage, do not do product targeting.
02:35Just focus on keywords, and there's plenty of keyword ideas here.
02:39So here you have Pampas Grass, you have Vase, Vases.
02:43How's the ACOS on Pampas Grass?
02:4564%?
02:46That's a little high.
02:48I think you're spending too much to get these sales.
02:50Maybe I'll organize it by ACOS, see which ones are good.
02:55Okay.
02:58Okay.
02:58Dried Pampas Decor.
03:01Can I get one with like two sales on it?
03:03Yeah, this one's pretty...
03:04Oh no, this is an ASIN.
03:06We got one with two...
03:08This one?
03:09No, this is also an ASIN.
03:12Two.
03:14All of these are ASINs.
03:17That's a bummer.
03:17We're getting pretty lucky with ASINs.
03:20Six.
03:22Two.
03:23I guess I'm not going to find one.
03:28Okay.
03:29So apparently there's a lot of ASINs.
03:31So for this particular student, I mean, they're just getting compared to everybody and they're
03:34getting a sale, which is good for them.
03:35But I still don't suggest doing product targeting.
03:39It's way too expensive.
03:41So I'm just going to grab a word that I feel is going to do good.
03:45How's dried Pampas Decor.
03:46That sounds good.
03:47Now, one particular thing to pay attention to with this auto search term report is that
03:54all of these key terms are broad matches.
03:58Broad matches.
04:00So if you're creating a campaign, which we've already done, you have to create a campaign
04:05that's broad for this specific key term.
04:08You can create one campaign and stick all the broads in there, or you can create one campaign
04:13for each word.
04:14I'm going to show you that process on how to create the broad match campaigns, go to
04:19advertising campaign manager.
04:24I'm keeping one tab open with my keyword research.
04:28My keyword research is actually self-made.
04:31I made this keyword research because it's my auto campaign and I had my auto running.
04:36I paid money for this keyword research.
04:38So I'm going to leave this open in one tab and the other tab, I'm going to create the campaign.
04:43So on the left-hand side, I'm going to click Sponsored Products, of course.
04:49I'm going to start with my campaign.
04:52This is what I like doing.
04:53You can organize it in different ways if you want to.
04:55I like putting broad and I'm going to make a decision.
04:59Am I going to put in lots of broad search terms in there in this search term report?
05:04Or am I going to just put in one search term?
05:07If I'm putting in just one search term, then I write the name of the search term there.
05:11But if I'm putting in many search term, then I could just put broad and then put Pampas Grass,
05:17which is the name of the product, right?
05:21I'm just going to put in a bunch of key terms in there.
05:23Daily budget is going to be 50.
05:27Manual targeting.
05:29Even though it's broad, it's still manual.
05:31Fixed bids.
05:32We've already done this.
05:33The ad group name is the same as the campaign name.
05:36It's going to be broad, Pampas Grass.
05:39Did I put one S or two S's?
05:45I put one S.
05:48Broad Pampas Grass.
05:52Here's the product.
05:54Manual targeting.
05:55See, product targeting is here.
05:57I don't recommend product targeting.
05:58Too expensive.
05:59Do keyword targeting.
06:00And then here, you're actually going to put in your key terms.
06:04Now, usually, we deal with suggested key terms, but we're not going to do that.
06:09We already have our keyword research that tells us exactly what we're ranking for.
06:13And this specific search term, we're definitely relevant for.
06:16And we have a really low ACoS.
06:18So I want to try out this search term.
06:20I'm going to click on Enter List to enter the keyword manually.
06:23I'm going to click Paste.
06:24I'm going to make sure that one of these is placed on.
06:28Which one?
06:28Obviously, broad.
06:30I've been talking about broad all the time.
06:31So I'm going to uncheck Phrase, uncheck Exact.
06:33I'm going to add this one.
06:35And there it is.
06:36Now, I want to add my bid.
06:38Now, usually, we go very aggressive with these bids, especially with manual campaigns.
06:43But now, we have a solution to see exactly what bid we should put.
06:48It's the CPCs.
06:50I don't think it's even here.
06:51Let's add the column.
06:52CPCs are right here.
07:02$0.79.
07:03That's the CPC for dried pompous decor.
07:09$0.79.
07:10Then click Save.
07:12I can always add another word if I want to.
07:16Tall basis for decor.
07:18Okay.
07:19What's the CPC on this one?
07:21$0.86.
07:23So I'm going to add this one as well.
07:25And this one's going to be $0.86.
07:35Click Save.
07:38Okay.
07:39I'm just going to add these two for now.
07:40This is just for an example.
07:43And nothing negative in your life.
07:45Click Launch Campaigns.
07:48And then that's the message that appears once you've launched the campaign.
07:52Click on Amazon Ads at the top left to go back to the home screen.
07:55And you should see that campaign launch.
07:57Did it launch?
07:57Yeah.
07:59Broad.
08:00Oh, no.
08:00That's not.
08:01I didn't do that one.
08:03There it is.
08:04Broad Pampas Grass.
08:05So I'm going to stick all my key terms in there.
08:07Looks like my student created another broad campaign, but for something different.
08:11Dried flowers.
08:12Okay.
08:12Cool.
08:13So I have my own broad search from campaign that I've separated.
08:16I've analyzed this from my auto campaigns.
08:19So it's always important to watch your auto campaigns to see what new key terms you can bring
08:24up.
08:39Bye.
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