00:00Hey sellers, what is the best Amazon advertising ad type?
00:03You have sponsored products, sponsor brands, sponsored display and DSP.
00:08What is our absolute favorite and what is the best?
00:11Well in all fairness, all of the advertising ad types act in different ways with sponsored brands,
00:16you have a lot of creative control, you have videos, you have custom images,
00:21you have the opportunity to build landing pages with sponsored display,
00:24you typically show up on your competitor's product detail page,
00:27and you have the opportunity to go off platform with sponsored products, the OG,
00:31you get more visibility than almost any other ad type and higher click-through rate and conversion rate.
00:37Because that placement looks just like an organic placement.
00:41So if I had to pick the best, I would probably still say sponsor products when it comes to driving sales,
00:47but don't count out sponsor brands because their creative opportunities and sponsor display and DSP
00:52for the opportunity to move up the funnel still market share from your competition
00:56and target Amazon advertising off platform.
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