Rolls-Royce Phantom Centenary - Chapter I - The origins of Phantom

For 100 years, Phantom has been recognised as the ultimate symbol of success and discernment, chosen by the world’s most influential figures. As this legendary nameplate celebrates its 100th anniversary, Rolls-Royce Motor Cars pays tribute with the Phantom Centenary Private Collection, limited to 25 examples.

The Rolls-Royce Bespoke Collective of designers, engineers and artisans poured their skill and imagination into what has become their magnum opus. They immersed themselves in Phantom’s world, studying the spirit and identity of each generation from the 1920s to today. They explored defining owners, pivotal figures within Rolls-Royce, the places where Phantom was conceived and built, and the events that defined its times. These influences, first captured as 77 hand-sketched motifs, are woven into the Phantom Centenary Private Collection through stunningly crafted archival references, creating a statement that honours Phantom’s past, defines its present, and projects the principles that will shape the nameplate’s next 100 years and beyond.

Each historic moment is brought to life through advanced artisanal techniques, many conceived specially for this rare and collectable tribute. Inside, couturier-designed textiles, sketch-like embroidery, laser-etched leather, and groundbreaking woodcraft – including 3D marquetry, gilding, and 3D ink layering – tell Phantom’s story in stunning, intricate detail. Outside, the grille is crowned with a unique Spirit of Ecstasy figurine, reinterpreted from the very first to grace a Phantom, and presented in solid gold to mark this milestone.