US Success Story: From Nothing to $100M Before 30

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Watch how one young American went from zero to a staggering $100 million by age 27. No trust fund. No connections. Just grit, strategy and relentless focus.  Ready to learn the exact moves that made it happen?   #USSuccessStory  #FromNothingTo100M  #YoungMillionaire  #EntrepreneurLife  #MadeInUSA  #HustleHard  #27AndMillionaire  #UKSuccess  #BritishEntrepreneur  #MillionaireBefore30  #FromNothingToMillions  #EntrepreneurUK  #27AndWinning  #CanadaRising  #CanadianEntrepreneur  #100MillionJourney  #MillionaireBefore30  #FromBrokeToRich  #EntrepreneurCanada  #AussieSuccess  #AustraliaEntrepreneur  #FromBrokeTo100M  #MadeInAustralia  #YoungMillionaire  #27AndRich   Click to watch the full story and pick up the 5 game-changing tactics now

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00:002019 you were in la you were living a back house and how much money were you making around 60 000.

00:05what'd you do last year in revenue glametic glametic glametic glametic glametic 50 million

00:11i sat down with glametic founder anne mcferrin to talk about how she went from a poor immigrant

00:16in thailand to owning a business that has hundreds of employees and has done collabs with some of the

00:20biggest celebrities and done more than a hundred million dollars in sales in the last two years

00:25how many also stores you went 1400 in all 1400 stores she's gonna tell us exactly how her

00:30childhood insecurities the pain she went through and the risk she took made her who she is today

00:36as well as tell us exactly how she turned her life around and how you can do the exact same thing i

00:41wanted to start from the beginning you have an incredible superhero story i think it'd be

00:47interesting actually to tell me about your your childhood i was born in bangkok thailand so we

00:51were raised like pretty poor my dad had a drinking problem he was like he was alcohol and a chain

01:00smoker and came home drunk every single night and one of the nights um my one of the nights he came

01:06home he was really really drunk my mom had been waiting for him for a really long time me and my

01:11sister were in the other room i saw i like literally this is stated my memory even though i was maybe

01:15five years old at the time i still remember it he came in and then he just i don't know they were

01:21arguing and then he like hit her in the face and it was really really really scary for me and my

01:28sister to go through because that was happening like consistently basically my mom just called it

01:32quits at some point because he was also going out like hooking up prostitutes i don't know there's like

01:37a lot of the stuff going on flash forward my mom told me you pick either your mom or dad to live with

01:43like we're gonna have like custody and i didn't understand what that meant i picked my mom because my

01:48dad never liked me he's abusive towards me and like my sister and so i picked my mom and then she

01:53obviously had my dad as a default and so then basically my mom takes me to my great-grandfather's

02:00house and this was like a really really old house in like the bad side of thailand and i just remember

02:05it was like a really stormy night and then she just left like i fell asleep and then she left the next

02:12morning woke up and she just wasn't there the place that she left me at was my great-grandfather's place

02:17but he was a veteran and so he had lost his hearing and was also mute he was a veteran in the

02:23thai army my great-grandmother literally right before i was born she suffered a fall she fell

02:29on the bathroom floor it severed her spine in a way that completely vegetalized her she couldn't talk

02:35couldn't walk couldn't eat doing anything herself she could move her eyes and had brain functioning but

02:43she had no ability to move or do anything she was alive in here yes but couldn't move this yes

02:50i was in this environment of just like my sister and my dad disappeared overnight my mom is gone like

02:55i have no idea what's happening what's incredible is just what you've been able to accomplish through

03:00all of that but i think it's really brave to share the origin story because everybody sees where you are

03:06now you could push that under the rug but you choose to share sort of the hardship which many

03:11people don't yeah i i try i don't think about it too much because i'm like oh now i'm here and i'm

03:16really happy fast forward my mom calls me and is like i'm picking you up and i was like who's this you

03:24know because i like i like forgot i had even a mom a sister like all of that and then she brought me to

03:30the u.s and i remember like crossing over like and seeing the golden gate bridge and like feeling the

03:36cool air because it's so human and hot in thailand and i'm like feeling how different that was i was

03:40like my whole life has just changed i learned english so quick like in a year do you think that was a

03:47lot of your drive for what you did is that you don't want to go back to that basin definitely

03:54when i first started school in america i was like the only asian person and so i felt really

03:59insecure because that people would come up to me and be like touching my hair and being like whoa

04:03your hair is black like oh why are your eyes like that they were just genuinely curious but for me

04:07i'm like i came from thailand where everyone looked like me and then i came into an all white

04:12you're an introvert sort of you don't really have this social anxiety because of my upbringing and then

04:17all of a sudden all these people were like touching me so like what's going on so that's when you

04:22started getting into into makeup and a little bit of art like transformation right like figuring out

04:28just do different things with my eyes or whatever and so one of the things that really helped me

04:33like widen my eyes and make me look like more wide awake and stuff was lashes i was like oh these white

04:38girls have like such big bright eyes like how do i get it to look like that and obviously now i'm like

04:43really proud of my asian heritage and proud of my differences but it's just initially when you're

04:48growing up you're like i'm trying to fit in started wearing lashes literally like 14 like really

04:52really really young i knew how to do makeup become a pro makeup artist before anyone else started wearing

04:57makeup makes sense yeah that's why i'm so good at doing makeup no kidding yeah i tried all the

05:02different lash brands throughout the years obviously initially it was hard to glue on lashes too and then

05:08i realized that a lot of people don't know how to apply lashes because all my friends around me were

05:11always like you always have lashes on like how do you do it and i always had to apply it for them so

05:15i'm like i need to create something that makes it easier so people don't have to ask me anymore that

05:22was when i started hearing about magnetic lashes when i tried applying it it just didn't work i think

05:28this is yours i couldn't even get it to clip on and so i was like this is the right idea but it just

05:33it's not working so let me try to like iterate on this make it way better and so that's when i sort of

05:38got into product development and like understanding how to develop product because i did a lot of research

05:43on like youtube everything that was free on the internet i was like learning from so from where

05:48ann started to where she's at today got me thinking about creating generational wealth really

05:52hard to do i can relate because i came from a family of immigrants too i'm probably the first

05:57one to have gotten rich or had financial success but what's really important with it is not just

06:02getting it but keeping it it's protecting the house i don't know about you but sometimes i wake

06:06up at night thinking this could all go away too that's probably why i actually got life insurance

06:11when i was 25 i was first in finance and it really overwhelmed me just the idea of the process of

06:15how to do it all and so when i found our sponsor ethos i was really excited because they make it

06:20extremely easy to get life insurance the thing that nobody really thinks you need but you might

06:24just need so you answer a few health questions online from them and in three to ten clicks you

06:30can get a quote i didn't realize that it could be so inexpensive and uncomplicated like two coffees

06:36a month or less and you protect your family and the house so if you want to get your own

06:40free personalized quote you can click the link below and you can make sure that you protect your

06:44family right alongside mine let's talk some some specifics on the business how many skews do you

06:50sell how many different products oh i mean at this point 300 to 500 in that range i lost count 300

06:57500 that's a lot you started off with one which was one type of magnetic lash how much did you spend

07:03on that maybe like 1500 1500 bucks to get started lots of different samples you're basically sending

07:08away to other people's product lines to see what you like from it no this is from the manufacturer how

07:13do you get to the manufacturer how do you even know to do something like that youtube yeah it's

07:18actually it's true there's not really like lash creators out here lash manufacturers so you have

07:23to go abroad so like a lot of it is asia so just hit up like a bunch of suppliers over there and told

07:29them exactly what i wanted and so i just want to take your normal lash glue some magnets on like it

07:33shouldn't be that hard right but it was all over the place like some of them were like falling off and

07:37sliding off so quality control super hard there were only like a few factories who at the time could do it

07:43really and using the right glue i sort of kept working with them we launched with five skews five

07:48lashes and then we had a magnetic eyeliner so it was like basically just like those but six products

07:54and then a couple like accessories i only carried like a hundred units of each product

08:00what did it cost you per unit and what did you sell it for i mean at the time i think it was like four

08:05dollars yeah it was it was more on the expensive side because we're ordering less yeah so four dollars

08:10that it cost and you probably sold it for what 15 20 25 30 for one lash okay perfect yeah so those

08:15margins don't suck that's awesome but you have to spend a lot on marketing right so that's where

08:20that's where the margins become nothing after i launched we made like a thousand dollars the first

08:24day and the way that we got sales was i started like a instagram page at first it was a meme page that

08:29i grew to like 10k or something like that that's such a good hack yeah and then i switched over the

08:35account name to glametic because i was just like i need to get some audience somehow and then you

08:39know like six people bought um because i was like teasing it up for like a good month yeah and then

08:44they were returning as well i found an ad buyer on upwork and that was like the first time we ever

08:50started running facebook instagram ads i never knew how to do it but he was he knew how to do it he was

08:55just like asking me for content and so i would film all these ads hi i'm in founder ceo of glametic and

09:00it's so funny because those ads started to scale up because people were like oh my god the founder

09:05is behind the brand she's like being out there about who she is because a lot of founders were

09:10not doing that at the time and i think people like the transparency and i would literally demo

09:15the product live live that's what you see on tiktok now but right tiktok wasn't a thing back then

09:21right i would just send it to our ad buyer and then he would run it and then he's like whoa these are

09:25doing good like really good roas and then basically we just kept scaling those ads before you knew it

09:32by the end of the year we had spent 30 million dollars whoa before just like that creeps up on

09:38you really it was wild the first month we did maybe like ten thousand dollars it kept doubling every

09:45month twenty thousand forty thousand it is like the growth curve everybody wants yeah so you're doing a

09:52bunch of sales online you've got hundreds of skews but then you kind of move into irl what happened

09:57there yeah so it's crazy because actually 2020 ulta reached out they were like we're actually looking

10:02for a innovative lash brand in our premium end cap that actually works and we've tried a lot of magnetic

10:09lashes your guys's brand is the only one that like actually works and is high quality so we would

10:14love we would love to bring you into ulta and we're like holy crap i'm like three people on a team right

10:19now there's no way thankfully my business partner is like so amazing like getting the infrastructure

10:24in place and stuff so he helped really like bring in the right people to help us how many ulta stores

10:29are you in 1400 in all 1400 stores of a multi-billion dollar company that's wild and then there's

10:34somewhere else that you got in and i think you should show us should we go check it out yeah let's

10:39go okay maybe we'll get kicked out i don't know for a lot of people are we gonna look at that's your face

10:44yes were you looking for anything oh no this is just her company this one

10:48Glamnetic oh wait look i saw them all day long they're the best do you really i absolutely love

10:53them they're the only ones that are natural and those are the only magnetic ones that truly work

10:56that look natural i saw them all day long yeah i love them that one's for you i want to give one to

11:02you yes i love they're so beautiful good for your eyes and the mediums and soft and the founder of

11:10thanks take care so we just got kicked out but i think it's about time for us to go like sit down

11:16and talk some tactics okay let's do it let's do that so now we're going to get into you did all this

11:23all the did you do it you grew incredibly fast if you had to pick like one reason why you think you

11:28grew that fast what is it i think get incredibly good at performance marketing ads like facebook

11:35instagram now tiktok google like just get really really good at performance yeah you guys spent

11:40something like 30 million dollars in ads over the course of the life of the business right just in

11:45the first year exciting people don't understand is as long as you are making more than you are spending

11:52you can do ads all day long especially a product like yours where you can fulfill really quickly and

11:57ship product out same day right yes it will definitely eat into your margins heavily when

12:02you'll probably be making way way less profit too little to no profit but you're hoping that ltv of

12:08the customer is longer so the next time that they return you're gonna make your money back then the

12:13other thing that i think is interesting is when you talk about growth you do a ton of what feels like

12:18native user generated content and you get a lot of people that do it back for you what's the secret

12:23there to not have a shitty ad that nobody wants to watch if it's convincing if it's

12:26passionate if you think it's real and it's genuine and it's not rehearsed so if someone's truly excited

12:31about something you can actually feel it through the camera like this person is not lying they're

12:35not trying to sell me something they actually genuinely love it and are obsessed with it you

12:39want that essence to come through in the video so that it's gonna get pushed out to viewers and

12:43they're gonna notice it too what about entrepreneurs just starting out right now in a beauty business

12:49what should they do do you have like one or three things that you're like oh if you're like the first

12:52couple steps you should take be really good at content creation as a founder because it's really

12:58important to be founder facing and especially if you're in beauty you have to be transparent they

13:04want to understand why this product is going to be important for them and how it's going to change

13:08their lives like what value does it provide what does it solve in their lives and if you can

13:12communicate that and be transparent as the founder people relate to that on a deep level don't

13:16doubt yourself i think that a lot of people go into something thinking oh my gosh like i'm not sure what

13:22i'm doing i have no idea a lot of people don't know what the fuck they're doing like nobody knows

13:27what they're doing when they go into something nobody has the perfect blueprint to figure out

13:31how to do something and a lot of people go into things without a mentor so if you are doubting yourself

13:37understand that we have the internet and you can literally google anything and find all the answers

13:42you want so i think it's a real life hack being able to run a business from a phone i've run mine that

13:46way for 10 years ish but god it wasn't easy to start what tips do you have for people that want

13:52to run a 50 million dollar business from their fault you have to make sure you set up the proper

13:56infrastructure so just making sure you hire the right teams and hire the right people to basically

14:01run everything and and then you're sort of overseeing what they're doing the right people in the

14:06right seats is the most important thing in a company you know everyone says hire good people if

14:12you look at my management team today i mean if we were in an alternate universe and i hadn't started

14:16the company it would be an honor to work for any of these people i think if you build a company that

14:20has kind of those values rather than just saying oh i want to hire best person i can find or whatever

14:24if you hold yourself to that standard then i think you'll build a pretty strong company what

14:28tech or systems do you use like if you had a rapid fire some of the ones you're like god we

14:31couldn't live our lives without that what would that be i think slack definitely use that 24 7.

14:38was shopify shopify has been one of the most clutch things i think instagram and tiktok

14:42a way to reach the customers i think it's about time that we seal the deal by the way what's that

14:46sealing the deal is a little path between me and you where you subscribe to our youtube channel

14:51because our deal is that we give a bunch of free content to all y'all but you got one job and that's

14:56signing up and since we got about 600 000 of you on there i guess a bunch of us are sealing the deal

15:00cheers thank you join us appreciate you thanks for having me

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