00:00By the mid-1980s, MTV wasn't just a music channel, it had become a cultural powerhouse.
00:07It gave new artists and genres a platform that radio alone could never provide MTV launch.
00:121981 introduced pop rock rap and alternative music to millions of viewers for the first-time bands like the police and culture.
00:20Club gained massive exposure, while early hip-hop artists found their audience.
00:25Once the channel also influenced fashion, hairstyles and attitudes young fans learned to express themselves through music and style.
00:34MTV changed the way music was marketed.
00:37Suddenly a single video could launch a career overnight record.
00:41Companies adapted to the MTV way and realized visuals could make or break an artist.
00:46The network made music more than just sound.
00:48It made it visual, emotional.
00:51And exciting fans didn't just hear songs they watched them experience.
00:56Them and shared them, MTV gave every artist a stage and every viewer a sense of identity.
01:01It created cultural moments that would be remembered forever.
01:05MTV launch 1981 proved that television could define a generation-inspired creativity and encourage boldness its influence stretched far beyond the 80s shaping.
01:16The music videos we watch even today, MTV, wasn't just broadcasting.
01:21Music, it was creating a generation.
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