Smucker Sues Trader Joe’s, Claiming PB&J Sandwiches Violate 'Uncrustables' Trademark

Benzinga

Smucker’s sued Trader Joe’s, claiming its frozen PB&J sandwiches copy the look and packaging of Uncrustables. The $1B brand alleges trademark infringement over design similarities, while Trader Joe’s may argue functional differences.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Smucker's has filed a federal lawsuit against Trader Joe's,

00:05alleging that Grocer's new frozen peanut butter and jelly sandwiches

00:08copied the design and packaging of its Uncrustables brand, according to the AP.

00:12Foodmaker said Trader Joe's round, crustless sandwiches

00:15feature identical crypt edges and blue packaging, violating Smucker's trademarks.

00:20Wall Street also claims that Trader Joe's box design,

00:22showing a pit and sandwich, mimics Uncrustables imagery, and confuses consumers.

00:26Smucker, which has spent over $1 billion developing the Uncrustables brand

00:30since acquiring it in 1998, is seeking restitution and destruction

00:34of all Trader Joe's PB&J products.

00:37Trader Joe's could argue that its sandwich crimping is functional

00:39and is more square-shaped differentiation from Uncrustables, according to legal experts.

00:44For all things money, visit Benzinga.com.

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