- 3 hours ago
The Audi Concept C is more than just a concept car: it offers a tangible preview of the design language for the brand’s future models. This video shows exclusive insights into the vehicle’s development. It documents the close collaboration of an interdisciplinary team that is shaping the future of the brand with the four rings with passion and precision.
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MotorTranscript
00:00Good evening, ladies and gentlemen.
00:10Buonasera a tutti e benvenuti a Milano.
00:13Today is the start of something new.
00:30When I saw the first Skizzen, it was really impressive, because it's a sport car, it's emotional.
00:48We want to build a car that also has a license, with which we drive 120 kmh.
00:55It's a real concept car, which is built on a prototype, with an aluminum frame.
01:02And it also shows the whole Radical Next Design with all its perfection, width, height and precision.
01:11For me, one of the most beautiful designs is the Audi Gau.
01:17It's of course for anyone, who loves cars, a highlight of something, to do with it.
01:22For me, it's important that this concept car is really functional.
01:29And my colleagues have driven it to my experience even to the streets.
01:33We want to build a concept car, completely at Audi, but we do not only do it here in the Goldstadt, but also do it with the colleagues from Neckars-Ulm together.
01:54This is a world premiere, about like in the Romand.
02:02This is not the whole thing.
02:05The Carrosseries are all of the five separate attractions, which we should be working on earth.
02:10We should have to build a piece of work for all the parts.
02:12The big challenge is that it is a single piece.
02:19The quality is of course very high.
02:24Now the new parts are built, then the entire entry goes into the vehicle
02:31and then the whole thing is already started.
02:34There are colleagues who have already made many cars,
02:38who have experience.
02:40It frees me to observe it when colleagues do this first time.
02:44It motivates me, because it's a Kunst and it will then continue to exist.
02:51When it comes to the vehicle, we always have to go into the vehicle.
02:54We have the goals.
02:56We have to go into 1 mm.
03:03We go to under 4 mm.
03:06We go to under 3 mm.
03:09It's really a challenge.
03:12It's always functional, technology and design, which come together.
03:18When it comes to a concept car, we want to show it in the same time.
03:24Is that special?
03:26The whole project is a new development.
03:36It was in the form of a new development.
03:38If something happens, then there is a problem.
03:40We have learned from the third process.
03:42We have found out in the third process,
03:45that we have been in the third building,
03:46that we have taken out of the building.
03:47We have taken out of the building.
03:48Maybe two or three times.
03:49So that it doesn't fit.
03:50Too much?
03:51Too much?
03:52Too much?
03:53Too much?
03:54No.
03:55Too much.
03:56Too much?
03:57Too much.
03:58Too much.
03:59Too much.
04:00So, the deck of the building is Glasfaserlaminy.
04:02It has been removed from the material, but it has been removed from the building.
04:04The frontiers were turned out.
04:08The surface is about 1 mm.
04:12The Flügel has been set up,
04:15tries to move them down.
04:17It's a very difficult time.
04:19If it doesn't work, we can do it again.
04:24The parts that are now defaced,
04:26we are now doing it again.
04:28It's time to go back.
04:30We try to keep other work now,
04:33so that we can absolutely reduce the time.
04:36At the end of the day, at the point X, will be done.
04:44Leuchten is always a special thing.
04:48Leuchten are a very high-quality vehicle.
04:54There are many people and many days,
04:57when the Leuchten only needed.
05:03This is a matte Lack with metallic.
05:06We did that in other projects.
05:08We knew that this is a huge challenge.
05:12The team has everything from the front.
05:14The Leuchten is special.
05:16This is a matte Lack.
05:18He is not particularly kratzfest.
05:19He is extremely difficult to use.
05:22If we have any damage,
05:23he is really the whole side
05:25or the whole side.
05:27It must be realistic enough.
05:29So, a car with thousands of people together,
05:31is a huge risk.
05:33We would have a problem,
05:34if we have a vehicle,
05:35we would have to be very careful.
05:37But I think the result is phenomenal.
05:40The materials are extremely exclusive.
05:49The Minion-Bauteile,
05:50which will be very high-quality,
05:51they will be very high-quality.
05:55We have also made a complete car scan.
05:57We have the vehicle,
05:58also,
05:59we have the vehicle,
06:00also,
06:01we have the vehicle,
06:02we have the vehicle,
06:03we have the vehicle,
06:04we have the vehicle,
06:06we have the vehicle,
06:07we have scanned,
06:08and there are really
06:09we have to set our vehicle goals.
06:11That has also led to the point,
06:12that we really
06:13in the ground,
06:14we have to make new pieces
06:15or change the vehicle,
06:16that we really have to achieve.
06:17We have to achieve that.
06:18We have to achieve that.
06:19We have to achieve that.
06:26Now we have the term
06:27with our Entwicklungsvorstand
06:28and our Chef-Designer.
06:30Yes, of course,
06:32we are still doing.
06:33With the work,
06:35it's not all perfect.
06:36It's not always linear,
06:38that everything works out of the line.
06:39It's not always linear,
06:41that everything works out of the line.
06:43Also,
06:44the result comes out,
06:45that the color of the Eluxal
06:46doesn't fit 100%.
06:48And now we have to think,
06:49what we should do now.
06:51We are working so long,
06:52until it's perfect.
06:54We want the world
06:55to begeistern.
06:56One month before the
06:57world premiere,
06:58we are still working.
06:59We are still working.
07:00We are still working.
07:01We are still working.
07:02We are still working.
07:03We are still working.
07:04We will grow.
07:05We are still working.
07:06We are still working.
07:07Eventually,
07:08we will grow.
07:09And what happened is
07:11that everything is adaptable.
07:12We want to be perfect.
07:13We all want to see
07:18the value,
07:19We have here people who can take seats from hand. We have here people who can build up high precision
07:26so a Lenkrad on and see the precision and then also know that a colleague
07:32extremely hard work and with which love to detail that it brings in this perfection.
07:37And that is really nice to see.
07:40We are standing here on the design building T3 in Ingolstadt.
07:48It's morning morning and the sun goes off and we all wait to see,
07:52until the door opens and opens up the box.
07:56We have waited for this moment.
07:59The door goes off and the car comes first off.
08:04The car comes to me and I have to say,
08:07in that moment was for me really ergreifend.
08:11And I have also noticed for the colleague,
08:13who is right near me,
08:15that it was almost almost lost in the house.
08:18This moment was totally magical,
08:21because it was so loud.
08:29Audi has always brought very special cars
08:32which were a combination of technology and design.
08:38And for me,
08:39the Concept C is the same in this line
08:43of a very special Audi vehicle,
08:46which transports technology and design.
08:50I got out of here and
08:52there goes the cinema in the head,
08:54the door closes the door right,
08:56the window opens the door up.
08:58When we go to the car,
09:02we will have another line.
09:04The tension is then after,
09:09when we go away a bit
09:11and then look at the other people,
09:13how they see it.
09:15Audi has set measures,
09:17what the quality is concerned,
09:19what the material quality is concerned.
09:22And I wanted to show you
09:24with this car,
09:26what we can do
09:28and show you in the concept car
09:30where we as a brand
09:32want to go again.
09:45Actually, the car is now finished,
09:47but for us,
09:48the work is not done.
09:49We have to bring it now
09:50to the public.
09:53We are now in the Hyperbowl.
09:55It is shown on the LED-Wand
09:57and we have great perspectives.
10:01To see,
10:02what are the effects on the car
10:03or even on the car
10:04or even on the cars of the car
10:05and then see the Spiegel
10:06and then see the mattes
10:08with the metallic
10:09and then see the light
10:10and see how the light
10:11is really exciting for us
10:12and shows that
10:13the work has changed
10:14the last few months.
10:15Now comes the exciting part for me,
10:16but not only for me personally,
10:17but also for the whole team.
10:18It is now the exciting part for us,
10:19when it comes here from the
10:21workstation.
10:22Now comes the exciting part for me,
10:23but not only for me personally,
10:24but also for the whole team.
10:25It is now the exciting part for us,
10:26when it comes here from the workstation.
10:27For me personally,
10:28and for the whole team,
10:29it is now the exciting part for us,
10:30when it comes here from the workstation.
10:34This is now the moment for us,
10:35where it really comes to life,
10:37where we really in the real
10:39Umgebung fahren,
10:40where we are now experiencing it.
10:45We are here in the Prüfgelände
10:46for Prototypen.
10:47We have a set of
10:48a set of cars,
10:49a set of cars,
10:50a set of cars,
10:51a set of cars,
10:52and then finally
10:53just closed and open to fahren.
10:55And on the other hand,
10:56I am most excited about it.
11:18Now is really a load up.
11:20The car has flashed me.
11:22All the systems have worked.
11:24We have all done.
11:26It's a great way to experience it.
11:27It's a great way to experience it.
11:28It's a great way to experience it.
11:29It's a great way to experience it.
11:30It's not only a quick dynamic,
11:32but also a long dynamic.
11:34It also helps to strengthen it.
11:36With the great design
11:37and the quality of the design
11:39and the quality,
11:40it makes a difference.
11:42It makes a concept of a car authentic
11:45and really brings out
11:47what we want to be as Audi again.
11:52Radical simplicity is at the heart
12:03of everything we do.
12:05And we achieve clarity
12:07by reducing everything
12:10to the essential,
12:12to what truly matters.
12:14We call it the radical next.
12:17Ladies and gentlemen,
12:19we are
12:20Vorsprung durch Technik
12:22in every language
12:24around the world.
12:25And going forward,
12:27we will again be known
12:29for Vorsprung in our camps.
12:31The answer cannot be
12:33more innovation
12:35and more speed.
12:37For us,
12:38it must be about enriching
12:40our customers' lives.
12:42It is the mission
12:44of more than 80,000 Audi employees.
12:48Today is the start of something new.
12:51Our striving for clarity.
12:54For clarity.
12:55For clarity.
12:56For clarity.
12:57For clarity.
12:58For clarity.
12:59For clarity.
13:00For clarity.
13:01For clarity.
13:02For clarity.
13:03For clarity.
13:04For clarity.
13:05For clarity.
13:06For clarity.
13:07For clarity.
13:08For clarity.
13:09For clarity.
13:10For clarity.
13:11For clarity.
13:12For clarity.
13:13For clarity.
13:14For clarity.
13:15For clarity.
13:16For clarity.
13:17For clarity.
13:18For clarity.
13:19For clarity.
13:20For clarity.
13:21For clarity.
13:22For clarity.
13:23For clarity.
13:24and it makes me happy.
13:27What I like about the car is what the car represents.
13:30The courage, the confidence, being understated.
13:34All qualities that really fill Audi.
13:40The middle part of this design philosophy is clarity.
13:43The clarity creates emotions.
13:46And clarity is also the thought of how we want to drive Audi in the future.
13:52The clarity in our organization.
13:55The clarity in the processes.
13:57The clarity in speed and decisions.
14:06We could be really proud of ourselves.
14:17The car will show the way in the future of Audi.
14:22And we were a part of it.
14:24I don't know who I would like to thank all of the team.
14:29Because there were so many people involved.
14:31It's very unique.
14:32Everyone and everybody and the people and...
14:34I don't know who I was like...
14:35ımaño
14:36To make new ideas
14:37A little bit new thought is really boring.
14:39I wonder if I can jakie things for every웠.
14:42So what I want homeokank you too have?
14:43In the future of this?
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