Audi Concept C World Premiere

AutoMotions

As it unveils the Audi Concept C study in Milan, Audi is offering a definitive preview of the design of future models. The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. The new design philosophy is part of Audi's fundamental realignment and represents a new beginning for the company as a whole. Products, processes, and structures are focused on what is essential, creating space for innovation and technological leadership.

Transcript

00:00Please welcome our CEO to the stage, Gernot Duhlner.

00:30Progress is the work of the dissatisfied, as Sartre said.

00:39In that most positive sense, we were always happily dissatisfied.

00:47We still are, and maybe it's our fate to remain happily dissatisfied.

00:56So we can embody progress and Vorsprung and create them again and again.

01:08Ladies and gentlemen, we are Vorsprung durch Technik in every language around the world.

01:16And going forward, we will again be known for Vorsprung in our class.

01:22The answer cannot be more innovation and more speed.

01:28For us, it must be about enriching our customers' lives.

01:33We are racing in the Type-C.

01:35We revolutionized rail racing with a quadro and created our striving for them.

01:45We want to sweep you off your feet and take you with us.

02:06Buonasera a tutti e benvenuti a Milano.

02:11Audi has always been a daring brand.

02:16Our iconic four rings tell the story of our region, where we come from.

02:21They always function as a symbol of unity, clarity and precision.

02:29At the heart of everything we do, we achieve clarity by reducing everything to the essential,

02:40to what truly matters.

02:44This is not something we want to tell you.

02:48This is something we want to show you.

03:00Cutting edge technology and of course.

03:04So, we took this quality from our podcast.

03:10And it's best, I'll increase and I'll mistake the combination of theality, technicality, intelligence,

03:21and emotion.

03:22To create this something we want.

03:36With the brilliance of four sons.

03:42With the brilliance of four sons.

03:48With the brilliance of four sons.

03:57For the brilliance of four sons.

04:40What you've heard and seen tonight isn't the project of a few people.

05:04It is the mission of more than 80,000 Audi employees.

05:10Many of them have written key pages in the history of Audi.

05:16Now they are taking responsibility for the next huge chapter.

05:24With clarity, consistency, determination and with powerful emotion.

05:32An innovative roof concept that opens our clothes always embodies our design language.

05:45Ladies and gentlemen, the Audi concept C.

05:49The Audi concept provides minimalist design with intuitive material.

06:02That is a great one.

06:05Yeah.

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