Doha’s Innovation by Design Summit showcases the future of creativity
Doha’s Innovation by Design Summit brought together global creatives to explore how AI, sustainability, fashion and architecture are redefining design, proving Qatar is shaping the future of creativity and innovation.
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00:12I think that really offers us a holistic approach
00:15into what design can bring to life, to an equation.
00:21Doha is rapidly becoming a global hub for creativity,
00:24and the Innovation by Design Summit is proof.
00:27But it's more than just a celebration of design.
00:29It's a launchpad where bold ideas turn into real-world impact.
00:37This interactive forum has quickly become a must-attend event,
00:41bringing together the brightest minds in design, business, and innovation.
00:45Doha Design District is one of the initiatives that's a shared property initiative
00:49to enhance the design talks and also to be the catalyst for the movement.
00:54We need to engage the young talents with the new ideas
00:57and also to support them and create this platform to come up with a solution
01:01how we can solve a number of issues that is tackling architecture, sustainability, technology,
01:06the product design, tourism.
01:08This year's edition highlighted how new tools like AI and quantum computing are redefining the creative process.
01:18Jeroen Vandermost creates art pieces that have been exhibited in museums worldwide.
01:23This age which we're at, this fully digital age, you know,
01:27I believe in the power of events like this, which truly are about, you know,
01:31human connection and human engagement together again.
01:34And I'm an artist, digital artist working with all sorts of new technologies.
01:37What you do is create installations, so computer systems that can create images on their own.
01:44So this could be all sorts of new versions of old master paintings that are created by artificial intelligence.
01:51But also a bigger project that I worked on over the past two years is that we use artificial intelligence
01:58to create Prada-like commercials for potatoes and broccoli.
02:03And that's AI is creating all sorts of luxurious imagery based on these vegetables.
02:09Beyond technology, tough conversations were had, tackling architecture, sustainability, tourism and product design.
02:16Speakers emphasized that innovation isn't just about aesthetics.
02:20It's about solving some of the world's most pressing design challenges.
02:24Too many offices in Kuwait and in the region offered the same services, sort of this kind of traditional engineering approach.
02:30We wanted to kind of step into the shoes of a more boutique focused architectural studio,
02:36more aligned with higher end design and something that I thought was missing in the region and in the markets.
02:43Panelist and Saudi content creator Manal Marvelous brought her unique perspective to the summit, drawing on her experience in fashion and lifestyle.
02:52Even though they're from like different sectors from like the design perspective, it was very informative, very helpful for me.
03:00Today I'm going to talk about like content creation and how to deal with brands and how to add the human side with the creative side in your content.
03:09I create content strictly around fashion and lifestyle.
03:13I don't have a team, I have myself. I made pants out of like bandanas.
03:18I cut bandanas and I created like actual functional pants.
03:22I created an outfit for a Saudi actress, Kharia Abulaban.
03:27Me and my friend, we used threads and we tied them together in like a big fishnet and we created a full jacket, a very colorful jacket.
03:35And we created it that way so when she moves or dance, everything moves with her.
03:40The summit attracted some of the most creative visionaries in the industry, including Crystal Beshara, a boundary pushing contemporary artist known for her captivating multidimensional works.
03:53Crystal's bold artistic vision has earned her global recognition with collections showcased from Tokyo to Miami.
04:00I create limited editions and I went beyond the canvas to create immersive experiences, taking my art into immersive spaces that surround people and creating projects, very immersive projects.
04:14I combined a unique style that works perfectly digitally and traditionally.
04:20So technology for me, it serves to evolve and develop my work in my business as an art studio.
04:27The most expensive, it would be around $16,000.
04:32It's an original painting.
04:33But then the second most, it's one NFT that went to $13,000.
04:38And this is for a digital file.
04:41From sustainability to social impact, this year's Innovation by Design Summit brought bold ideas to the forefront, making one thing clear.
04:50Cutter isn't just showcasing design, it's using it to drive business, innovation and a vision for the future.
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