This small business made $1 million in a year with marketing and social media

Insider

Mav's Top Buns generated over $1 million in sales within a year by leveraging social media and smart marketing. The business has sold more than 500,000 cinnamon buns to date.

Transcript

00:00We went from selling cinnamon buns in a U-Haul truck to making over a million dollars in about

00:05a year. We have done about 500,000 buns to date and it's climbing exponentially as we go throughout

00:13the month. This was my son's first Christmas. We knew we wanted to bake something special and I

00:19had a book of my grandmother's cinnamon buns. So we made it and our family was like, you guys need

00:24to sell these. These are the best cinnamon buns we've ever eaten. I put a post out on curbside

00:28pickup of Monmouth County and the response was insane. From that point on, people were lining up

00:34in the parking lot just to get a taste of them. Because I had marketing experience, the first

00:38things that you think of when you're in marketing is what is your brand? What's the name? What's the

00:43logo? And from the very beginning, we called ourselves the best cinnamon buns in New Jersey

00:48and I think we truly believe that and we still believe that and I think when you believe something

00:52so intrinsically about your product, you become that. Social media has been so instrumental to

00:59our business because I had a lot of marketing experience. A couple of our posts in the beginning

01:03went so viral. We haven't spent a cent on marketing or social media influencers at all. We do have

01:09influencers come into our space. The last influencer that came, we had a 300% increase in sales. In 2024

01:16alone, we did about $750,000 in sales. The cost of ingredients has definitely gone up in the past

01:22couple years, like the price of eggs, the price of butter, but we will never compromise our products.

01:27We were one of the first buns to be that pricing of like $10 a bun and people were like, how could you

01:31charge that? Now every bakery is charging $10 for a cinnamon bun because you got to know your worth.

01:36If you're putting the work in and you're putting the good ingredients in, people will come and they'll buy it.

01:42Everything is a challenge when you're a small business owner. And it really is just a matter

01:46of who's going to last the longest. And it was us. I think that living authentically has really been

01:53what has propelled Mavs Top Buns from the beginning. And I think it's the idea that you create what you

01:58manifest. We were two people making cinnamon buns out of my kitchen. Sometimes we'd lose power and we'd roll

02:04buns by candlelight. It was those times where if you keep going, you will succeed. I am the type of person

02:11that doesn't set too far long-term goals. I believe that things come to you when they are supposed

02:16to come to you. But I do think that there is a world where Mavs Top Buns is a household name.

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