WA growers investing in avocados for their farming future

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00:00Australians, we love avocados, and with diverse growing regions, we're lucky to enjoy them

00:10for most of the year.

00:14The eastern states, mostly Queensland, provide avocados for six months of that year.

00:20The rest of the time, they come from Western Australian farms like Shane Blakers.

00:24It's quite different how they grow over here compared to Queensland, we've got a lot longer

00:29time on the tree, generally got two crops on the tree most of the time.

00:33We sort of generally start June, July in WA, in the South West region, and run through

00:39to anywhere up to June the following year potentially, which is unique I guess, and they hang fairly

00:47well on the tree over here.

00:50The Blaker family has farmed here for more than 110 years, growing fruit and veg, even

00:55wine grapes.

00:56But for the past 15 years, they've focused on avocados, and a few cattle.

01:01There was only sort of a few people dabbling in them, and obviously being a tropical plant,

01:05growing them down, managing up the South West to WA, where it's freezing cold and raining

01:09quite a lot.

01:10No one sort of really knew what they were going to be like.

01:12So yeah, when we got through the vineyard days and that sort of thing, and in the late

01:182000s, Dad worked on getting some water secured and planting some abos and yeah.

01:23In this region, it's been the last couple of generations who have embraced avocados as

01:29their farming future.

01:3125 minutes down the road, the Delroy family was one of the pioneering avocado farms.

01:37Susie DeCampo's parents, Russell and Jenny Delroy, planted their original orchard in 1987

01:43after seeing how well the fruit was doing in New Zealand.

01:47Which makes our oldest trees about 38 years old now.

01:51It started out with five hectares of avos and it's now grown into almost 400 hectares,

01:56which is almost, it's just under 200,000 trees.

01:59The industry has boomed since then, but Susie reckons the growth potential hasn't peaked

02:05yet.

02:06When Dad started, I think the consumption rate for avocados in Australia was about 0.8 kilos

02:12per capita and that's grown to 5 kilos per capita, which makes Australia's consumption

02:17rate one of the highest in the world outside of a Latino population.

02:21I think for context, Mexico's consumption rate is about 12 kilos per capita.

02:26That's a lot of toast.

02:28Maybe we need more guacamole.

02:31Chief Executive Officer of Avocados Australia, John Tice, has a plan to make light avobuyers

02:37become heavy buyers.

02:39Well there's a lot of marketing and promotion work that we're doing, targeting very much

02:44at those light buyers, getting people to understand different ways to use them, the awesome health

02:49benefits of the product and changing behaviours over time.

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