00:07What if one pair of glasses could help you fight back?
00:11Hey, I'm Lars. After working 15 years with product design and lighting,
00:16I've seen how lighting can affect your health, well-being and productivity.
00:21And I just knew there had to be a way for light to help our mind and bodies adapt to modern dysfunction.
00:27I tried all the existing solutions. Blue light glasses, day glasses, you name it.
00:32They only sold a part of the problem. And they look weird and with questionable quality.
00:37I wanted a better solution.
00:51Meanwhile, modern life keeps throwing more stress, more screen fatigue, more demands.
00:55The problem is, we're simply not built to live like this. Unless we have the tools to adapt.
01:01I wanted a better solution. So I teamed up with Carl Zeiss, the world leader in optics.
01:05And after countless prototypes and iterations, we made the ultimate product.
01:09The Color Cult Biochrome Collection.
01:12We didn't just pick colors at random. Together with Zeiss Vision Lab, we measured exactly how different wavelengths of light affect your body and mind.
01:28Using EEG and eye tracking, we identified the exact spectrums that improve focus, reduce stress, boost recovery and balance our energy.
01:38This isn't just eyewear. It's a tool to make you feel better every single day.
01:44Be the first to experience the Color Cult. One pair, four Bicom lenses. Join us on Kickstarter today.
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