Taylor Swift’s latest studio album, 'The Life of a Showgirl', arrives with a promotional blitz that includes midnight sales at Target stores, a release party at movie theaters around the globe, and pop-up experiences in New York and Los Angeles.
Full story: https://www.rappler.com/entertainment/music/taylor-swift-life-of-showgirl-launch-global-promotion/
00:00Superstar Taylor Swift's latest studio album, The Life of a Showgirl, arrives Friday with a promotional blitz that includes midnight sales at Target stores, a release party at movie theaters around the globe, and pop-up experiences in New York and Los Angeles.
00:15The release follows the tortured poet's department, Swift's 11th studio album.
00:20Vice President of Music Strategy for Media Research Tatiana Sirizano says her followers, who identify as Swifties, helped the artist break through the fragmented music landscape and rise to the top of the charts.
00:32Swift has been building anticipation when she posted a countdown on her website when she revealed the name of her 12th album, The Life of a Showgirl.
00:40Swift emerged as a cultural and economic force.
00:43Her globe-trotting Eros tour was the highest-grossing tour of all time, surpassing $2 billion in ticket sales by the time it concluded in December 2024.
00:52There are plans to distribute an 89-minute film that features the first music video from the album, The Fate of Ophelia, behind-the-scenes footage, and Swift's reflections on the album.
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