Taylor Swift: What’s the secret behind the US superstar’s global success, according to a music expert?

Local TV

Taylor Swift’s UK shows brought thousands of fans to the country, with each spending hundreds on tickets, accommodation, and travel. This surge in activity has been a game-changer for the local economy, showcasing the power of music tourism.

Transcript

00:00So what do you think it is about Taylor Swift, her music or her persona, that resonates so

00:07deeply with UK audiences?

00:10I think, well, I mean, she's got so many different genres from country, she's got a reputation

00:15album, she's got her lover album, it's all sort of different kind of music. So it kind

00:20of does relate to everyone, which is really lovely. And while I was at the concerts, I

00:24did notice it wasn't just a certain generation there. There was young children there, there

00:29was dads taking their children, there was grandparents, which I think really makes a

00:33huge difference because, I mean, even if you're in the car listening to the radio, Taylor's

00:37been on and everyone's singing along and dancing, which I think is really amazing. Plus, making

00:43the friendship bracelets, just speaking to strangers, that became a massive thing. And

00:47the costumes, who doesn't like dressing up? Bit of sparkle here, bit of pink, black, whatever

00:52sort of area you're going for. Country, cowboy boots, there was something for everyone to

00:56get involved in, which I think was really great.

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