Actress Jennifer Garner’s Baby Food Company Files For IPO

Benzinga

Once Upon a Farm, the organic baby food brand co-founded by Jennifer Garner, filed for an IPO on the NYSE. The company reported $110.6 million in revenue but a $28.5 million loss in the first half of 2025. Founded in 2015, its products are sold in major retailers like Target and Whole Foods, with Goldman Sachs and JPMorgan leading the offering.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02What's Upon a Farm, the organic baby food company co-founded by Jennifer Garner,

00:06filed for an IPO on the New York Stock Exchange, according to Bloomberg.

00:09The company reported a net loss of $28.5 million on revenue of $110.6 million in the six months through June 30th,

00:15compared with a $4.2 million loss on $65.8 million revenue in the same period last year.

00:21What's Upon a Farm produces organic, no-sugar-added pouches, bars, frozen meals, and smoothie packets aimed at children.

00:27The company was founded in 2015 by Cassandra Curtis and Ari Raz,

00:31with Jennifer Garner and former Annie's CEO John Foraker joining in 2017.

00:36Its products are stocked in over 2,800 stores, including Target, Whole Foods, and Kroger.

00:40Key investors include Cabu Venture Partners, Cambridge Companies SPG, and S2G Investments.

00:46Goldman Sachs, J.P. Morgan, Bank of America, and William Blair are leading the offering.

00:50For all things money, visit Benzinga.com.

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