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Category

🎈
Fun
Transcript
00:00Believe it or not, around 29% of Gen Zers say they want to be a YouTube star when they grow up.
00:07Crazy to think that social media influencer has basically replaced becoming a movie or sports star.
00:13But unlike the highly publicized checks that elite actors and athletes can command,
00:18the compensation for influencers is much murkier.
00:22As of 2020, there are around 38 million YouTube channels,
00:26and the top 10 made between 15 and 29 million dollars.
00:30But there's an incredibly steep drop-off.
00:33One study estimated that you can be in the top 3% of YouTubers and still make less than $20,000 a year.
00:41And the top earning accounts on Instagram all got famous through other means,
00:45not organically on the platform.
00:47In the words of influencer agent Joe Gallese,
00:51finding financial success on these platforms is about as likely as winning the lottery.
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