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Malawian Lefunati Tambala builds furniture against a tide of cheap imports. Her luxurious items rely on quality materials, skills and style - and they are taking off!

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00:00How can Africa free itself from dependence on China? Ifunati Tambala shows us how, using the
00:09example of furniture production in Malawi. Is her approach a blueprint for the future?
00:14Africa's got great artisans that can make a difference in this continent, but instead of
00:22supporting the people that are within, we still prefer buying products from the other side.
00:31Interior designer Lifunati Tambala was tired of not finding the furniture she wanted for
00:36her client spaces, so she launched her own furniture brand. But was it easy to differentiate
00:41her brand from the mass-produced, functional wood furniture found at Olmo Street Corner
00:46in Malawi?
00:47We believe in luxurious type of furniture. So if we are going to make a luxurious type
00:53of furniture, we have to make sure that even the materials that have been used on that type
00:57of product, they are of good quality. And this is what mostly differentiates our product from
01:05the other products that we can find on the market.
01:08Creating high-end furniture requires skill, precision and a deep understanding of the craft.
01:14The use of different designs that are kind of new to the faces of people to the world
01:21are kind of challenging because we have to learn on how to do them and study them better
01:26so that we get there. I have learned to make different types of designs like a stool, benches,
01:35old roman, and different designs like tufting on the beds and the headboards and even on the old roman benches.
01:45Malawians are increasingly embracing their own vibrant style and celebrating local creativity.
01:51What does that mean in the context of the home's furniture and the materials they use? And do they have
01:57any impact on Malawi? When we are doing our projects here, the first things first, we need to identify
02:04the best wood. So we buy the best wood. Mostly here we use a pine, which is a soft wood. So when
02:11we get the pine, we start cutting the shapes of the couch depending on the design that the client has
02:19given us. So once the shape has been done and we've started fixing the pieces together, the next step that
02:27comes, we fix the springs and the webbing. And once that is done, that's when we come up with the
02:35curricles, we come up with the forms, and then later on upholstery. That's when our tellers start to
02:41put the fabrics together on the couches. But in a market often filled with affordable imports from
02:48China, Zambia, and South Africa, does Lufunati's model actually have a chance of long-term success?
02:55We can see it running even for more years to come because of the support that we're getting from
03:02our customers within Malawi and customers from other countries. People have developed so much trust
03:07in the home products because it's one product that is durable as compared to other products that are
03:14coming in from other countries. So a business sustainability depends on how people are receiving
03:22your products on the market. The first attraction was the one-day unique design, but also the locally
03:30built materials, but also just the personality and the interactions we had heard from people about
03:37the owners and just how they go about doing business. Everything is local, you can speak to
03:42them locally, and also just the general discussion on how to stage your project which was flexible in
03:50nature and fitted our plan. So if you continue getting the support that we're getting right now,
03:55the business is going to go even far. Is this why Lufunati is so determined to create high-end furniture
04:01in Malawi? And could her motivations offer a clue to a larger shift in Africa's economic mindset?
04:08Lehome has created jobs for the local people. So because of that, it's able to empower a local man
04:16in the village to be able to put food on his table. And because of that, the little amount which they're
04:22able to get from Lehome, they're able to, you know, to take their kids to school, thereby, you know,
04:28alleviating poverty in the villages or poverty at the household level. While taking cues from
04:34international interior design trends, Malawian interior designers are seeding through pieces
04:40that speak uniquely of home. Lufunati Tambala is not just furnishing homes, she's building a case
04:47for greater economic self-reliance.
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