- 4 days ago
- #realityrealmus
Sneaker Wars Adidas v Puma Season 1 Episode 3
#RealityRealmUS
Reality Realm US
#RealityRealmUS
Reality Realm US
Category
🎥
Short filmTranscript
00:00Revenue last year declined 36%, $1.3 billion worth of sales.
00:30When you take a look at Adidas, the company needed to do something to turn things around, at least.
00:36That was the message that we're getting from Wall Street.
00:38So it'll be interesting to see how this new CEO approaches maybe future partnerships.
00:44It's the German sportswear manufacturer's first annual loss in more than 30 years.
00:49This guy is inheriting a house on fire here.
00:53He has a lot to clean up, and it's unclear when any efforts by him to do so will start to appear in this company's financials.
01:02Björn is a very authentic product geek and sports romantic.
01:07He sounds like the right one, but also that we will see in three or four years from now whether he was the right one.
01:13I'm very personally excited to be able to work with Björn, to be able to know exactly what he did over the other side of the road, and now he's bringing it here.
01:25I'm trying not to get caught up in some of the hearsay and rumors.
01:31I think that this brand needs strong leadership.
01:39Why do you think Adi brought you in?
01:43Why do I think they brought me in?
01:46I would hope because I'm the right person to be a catalyst for the change that is needed.
01:55I think arrogance and complacency in this industry is the most dangerous thing.
02:01And I think that Adi needed someone, again, that knows the industry and to focus on the things that are really important.
02:09The leadership within Adidas is the most important thing.
02:13And when you have a leader that leads the whole family, the whole team, that starts at the top.
02:23There's no stopping where Adidas will go.
02:25Adi, for me, has always been the company that focused most on doing the best product for the athlete.
02:35And then I think during COVID and all the complexity in the world, Adi was focusing too much on things that were not the core.
02:43Didn't take into account that the world has changed.
02:46There has been a time where Poma has done a better job.
02:49Right now, we need to do a better job with Adidas.
02:53All the ingredients are there.
02:55We just need to bring it back again.
02:56I was in such a good shape.
03:10I came over the hill and felt great.
03:12I just came down quickly and the skis went from each other and then I fell and then the she broke.
03:18And I hit my head and it's hard.
03:21You know, being a CEO for Adidas is not a job, it's a life.
03:45So, you live that 24-7.
03:48I don't know what else to do.
03:54I'm not an office guy.
03:56Being visible in the organization and being where the core of your business is important.
04:05How do I look?
04:06Bad?
04:10You made it though.
04:12Oh, sure.
04:13I never give up.
04:14You know that.
04:15The shoe culture is bigger now than it's probably ever been.
04:20Puma and Adidas, they started this and millions and millions and millions of dollars are going around.
04:26The floodgates opened up.
04:28Stripes.
04:29Stripes.
04:29Stripes.
04:30There were three striped shoes all over the place.
04:33I wanted to be part of that.
04:35Street wear has become fashion.
04:37Puma was late to the dance.
04:39Adidas was way ahead.
04:40Puma had to step up.
04:42Very dubious business they are doing over there.
04:44Big suitcases with money.
04:46No contracts.
04:47I think anybody in my shoes would have done the same.
04:50We want to beat them.
04:51There's no question about it.
04:52I heard something happen like with Yeezys and Kanye West.
04:55Financially a disaster.
04:56I thought my job was to run.
04:58No, your job is to sell shoes.
04:59They have created the world that we know today as the world of sports.
05:03More than a match of the world's greatest athletes, it is also the battleground for the great sneaker war.
05:09If it wouldn't have happened, somebody would have come up and written a story about it.
05:13It's so unique.
05:14So tell us, how did you find out about your own living?
05:29I was informed as early as possible.
05:33And, yeah, it was quite a surprise.
05:36I was told by, yeah, that he was going to leave.
05:51There was an email Friday afternoon, phoned up Helmut again.
05:58Helmut, have you read the news already?
06:00No, what news?
06:01I think it was a shock to all of us, but it's the people of Puma that actually have to make this work.
06:05Right, so I've received a lot of requests.
06:08I'm keeping a list.
06:10Hello, I'm fine.
06:11How are you?
06:11Right now, I don't have anything to say beyond the press release that we put out.
06:16The evening of that day, I hopped by his office and then we had a lit chat.
06:21He basically handed me the draft of the press release and said, this is what's going to happen.
06:26You know, my contract was running out at the end of 22.
06:32For whatever reason, I didn't have a non-compete.
06:35I hope you give a higher than that, guys.
06:36You're on television.
06:37Arnie decided to have a change.
06:40How that happened and why it happened, I don't know.
06:42Maybe it's destiny.
06:44I think anybody in my shoes would have done the same.
06:47I don't know why I should have done anything different.
06:50I left on good terms.
06:52The company is in good shape.
06:53Are there some people in the company who have taken it closer?
06:57I think so, yeah.
07:00There's a huge brand love of everyone here.
07:03Everyone stands behind the brand.
07:05Some people, yeah, were disappointed.
07:09It's the first time that something happens, that a Puma CEO to Adidas wechselt, ganz klar.
07:17For me personally, it's been a war together.
07:19It's a very cool life, right?
07:30This is work.
07:30I think Bjorn was an absolute master at making sure that everybody felt like they were part of this revival journey.
07:41If you have that type of approach and that type of magnetic energy, anytime you leave, you're going to have very visceral reactions.
07:48And I hope he sees this.
07:53He'll say that I'm brown nosing, so this is funny.
07:56But it's true, huh?
07:57Okay.
07:57Is he still part of the Puma family?
08:00Well, he's left, so he's not around anymore.
08:06So, no, he's not part of the Puma family.
08:10What matters is, I have a new boss, and we've got some work to do.
08:19His name is Arne Freund.
08:21He's been with Puma for 11 years and has had various roles within that time.
08:27He knows the company inside out.
08:29Bjorn told me quite some time ago that it was the plan to have Arne succeed him.
08:35Now Arne has to do this.
08:37It's very simple.
08:38It's very simple.
08:39I think if you look at my time at Puma, it feels like everything has been prepared for that role.
08:47I think for Puma, to be honest, with Arne being the replacement, I think it's good for them.
08:52He worked me for 10 years, so he probably saw some good things, and he can fix the things that I didn't do that well.
08:59And Puma had a good run the last couple of years.
09:02We didn't have a good run.
09:03Probably the rivalry is getting somewhat more tense again.
09:07Since Bjorn joined on our side.
09:10I respect Bjorn a lot.
09:12We have a very deep and trusted relationship.
09:14And I worked well with him, and now I look forward to competing with him.
09:21I would say right now that Adidas is a more complex organization than Puma IS.
09:26And I think that's part of the problem.
09:32It's all about putting the ingredients together here so that Arne can be the most successful sports brand that it should be.
09:40And give me a little bit of time, then you will see that that will work.
09:43This week is about go-to-market for fall 24.
09:50It's one of those milestones important for the brand.
09:53All good?
09:54Oh my God, all good.
09:55Do we have a green room?
09:57Chicken.
09:58We must have a green room, right?
09:59I didn't see that yesterday.
10:01But where are you putting the guests?
10:02Yeah, I guess.
10:04Guys, we don't have a green room for the guests.
10:06They need something to drink.
10:08They need something to eat.
10:10Did you find it?
10:11I don't really understand who organizes this.
10:14But we have very little time.
10:16I know.
10:17So we have 60 minutes and we have a couple thousand people.
10:19We all know that we can improve the business.
10:22We all know that we're not making enough money and we're not selling enough.
10:26But we are on the right track.
10:29What you normally find in sports businesses that haven't really been performing is they're starting to re-examine their purpose.
10:37If you look at Adidas in the period before Bjorn took over,
10:40it was the most effective, efficient, analytic business.
10:44But I would argue perhaps it had forgotten what it meant to be as a brand.
10:48I feel like with Arne, they learned the lessons and said,
11:01let's actually lift up somebody that's worked at the brand for years,
11:05that understands the identity of the brand to its core.
11:08We've shown to the market that Puma is the challenger.
11:11The challenger in sport as well as the challenger in sports culture.
11:15Taking over from somebody who's been really successful is very difficult to do.
11:20It's not an easy place to be.
11:22Winning after winning is never straightforward.
11:24What I did at Puma and what I will try to do here is use the history of the brand more
11:31so that people understand why Adidas has grown to be what it is.
11:38Adidas created this and together with Puma,
11:41they were the starting point of the industry.
11:43From the beginning to now, without them, there wouldn't be Adidas.
11:47We're leaving of their heritage.
11:57The first big rivalry between Puma and Adidas was the screw-and-start football boot.
12:03We released the Super Atom, which was the first screw-and-start football boot.
12:10I haven't heard the theory that Rudy Dassler is responsible for the screw-and-studs.
12:15For some reason, Adidas claimed that they invented it.
12:20I believe that it was Adidasler, Adolf, who came up with the idea to do screw-and-studs
12:26that could be changed based on the conditions on the pitch.
12:29We released it first.
12:32No.
12:33If Puma claimed that they came out first, they weren't able to take advantage of it.
12:53Sepp Herberger, the coach back then of the German national team,
12:56was working very closely with Rudy Dassler on the Atom, the first football boot that we have released.
13:02He approached Rudolf Dassler saying, look, I'm promoting your shoes to the German national team.
13:09How about I get a bit of money for this promotional work?
13:12Rudolf Dassler back then didn't understand why he should pay.
13:16So he said no to Sepp Herberger.
13:17I don't pay you for this promotional work.
13:20Then Sepp Herberger went to Adolf Dassler and asked him for that same amount of money.
13:26And he paid that money.
13:33The World Cup 1954 was a unique period of time for Germany, especially after the Second World War.
13:40It was the first time they were allowed to compete again in a World Cup.
13:43Hungary were the uncrown champions.
13:48Thirty international games without being defeated.
13:51They were the firm, firm favorites.
13:53If you were a betting man, you knew where to put your money.
13:57Against all the odds, Germany got to the final.
14:04It was raining.
14:05It was pouring down that day.
14:07The German national team was also very lucky because they had Adi Dassler with them.
14:14And Adi Dassler had introduced the screw-in stud, the interchangeable stud.
14:20And as it was raining and pouring down that day, the shoe gave better grip to the German national team.
14:28He used a longer stud, which meant the Germans could keep their feet better,
14:34turn faster than the Hungarians, and they could run faster.
14:38And against all the odds, the 1-3-2.
14:49And the press went into overdrive.
14:53How did this happen?
14:55And word came out.
14:57They had better shoes.
14:58That was the first out of many circumstances that helped to have Adi Dass becoming a bit bigger than them.
15:09And unfortunately, since that day, the German national team is very heavily linked to Adi Dass.
15:16German football and Adi Dass are breaking up.
15:28The German national team will no longer wear Adi Dass gear.
15:31Instead, it's going to sport the U.S. Nike brand.
15:35I think it's a big win for Nike because Adi Dass is a German brand.
15:39The move comes as a shock to football fans in Germany who've seen their players in Adi Dass for the past 70 years.
15:45Taking it away from Adi Dass, yeah.
15:48They just could not believe it.
15:50It's a bit of a humiliation.
16:00The German national team have a public training.
16:03I think we have 5,000 people who are allowed to watch.
16:08A lot of media here, you know, that you're set to do some interviews.
16:12What do you anticipate they're going to be asking you about?
16:15I guess they will ask me some questions about, you know, the federation leaving to Nike in three years.
16:22Wie is denn die Stimmung zwischen Adidas und dem DFB?
16:25Ich sehr gerne mit DFB-Weidegang, aber so passt dieses Mal nicht.
16:28We could have paid more and we could have gotten it if we wanted to pay.
16:33But, you know, everything has its price and if the numbers are true, I think someone overpaid.
16:41And that's allowed.
16:42What number are they saying in the press?
16:44I think it's more than 100 million per year.
16:47Hat man im Nachhinein das unterschätzt, was da aus den USA kommt?
16:52Nein.
16:52Rückblickend, wie sehr schmerzt sie das, dass es nicht möglich gewesen ist.
16:56Adidas is not dependent on one federation or one ambassador.
17:00It's the sum of everything we do.
17:01The crazy thing in our industry is that we are part of destroying it too, because the money gets so big.
17:11You know, it's this story about Pelé, you know, I mean, that's a public story, right?
17:14The agreement was that no one should pay money, because if they started paying money, it would be bad for both of them.
17:20And then one of the companies offered him 100,000, right?
17:23Is that real, this Pelé pact?
17:25The Pelé pact is real.
17:26Yeah, I know people who were part of it.
17:29You ask any person who has worked in football, who has seen the game,
17:57to describe Pelé, and they just say that what he did for the football was art.
18:06Puma didn't play nice guy in the case of Pelé.
18:11When they came to the 1970 World Cup in Mexico, Pelé was by far the big star.
18:18The World Cup 1970 was the first one that was broadcasted globally.
18:22Everybody knew this was going to be the number one football player for the next 10 years.
18:30Horst did sit down with Armin and said, look, let's talk business and be sensible.
18:37As far as I know, they had this kind of temperament agreement.
18:41Nobody's going to touch him.
18:42You don't touch him.
18:43I don't touch him.
18:44Because otherwise, he will demand so much money, every other player will want the same.
18:50When they came to the final, eight of the Brazilian team were in Adidas, no Puma.
19:01Armin became desperate.
19:05Puma decided, who cares?
19:08Whatever we said, no, we're going to get Pelé.
19:10He broke the pact to sign over Pelé.
19:13They weren't allowed to advertise blatantly.
19:16They paid Pelé like a ton of money to tie his shoe right before he kicked the ball to start the game.
19:24A good marketing stunt that he tied his shoes.
19:28There's no records of any bonus payment or anything?
19:31Unfortunately not.
19:32And if so, then we would have burned it straight after those World Cups.
19:35And since then, I'll tell you if Puma wants it too.
19:39We can stay calm.
19:40We'll do it too.
19:43Harsh couldn't believe that Armin did this to him.
19:47It went very deep and he swore he'd get his cousin again.
19:51Puma fucked him over.
19:53So, he...
19:54Fuck.
19:58Not always is Puma the good guys, to be honest.
20:02That was the last chance of Adidas and Puma ending their feud.
20:12But that's how the legacy of King started, with many great players to come.
20:21Legends like Maradona, Johan Cruyff, who continue to kind of grow that Puma King brand.
20:28When you have the great players, like Maradona, wearing these Puma King boots.
20:33Who knew what was going to happen?
20:35First time I saw a pair of Pumas.
20:36I mean, I'm a huge soccer fan.
20:38And Calais and Maradona only wore Puma Kings.
20:42The Puma Kings really enjoyed a lot of success in the 70s and 80s.
20:46But in the 90s, what came along was that Adidas Predator boot that really changed the game.
20:52You've been here before?
21:06Yeah.
21:06In this building?
21:07Yeah.
21:08But not after they renovated it.
21:10No.
21:12So, I guess here's the start, 1949.
21:15Puma was started in 48, so they're one year older.
21:19It's amazing how they could even play with us.
21:21Yeah.
21:22You were faster than people thought, right?
21:24But it wasn't this.
21:25No, I was, I never thought I was fast.
21:27I think David, when you look at him as a player and the way he talks, walks, everything he does,
21:33he created, you know, himself as a brand.
21:36And he's kept that, you know.
21:38And he's been with Adidas from the beginning, so that's very unique.
21:42Here we go.
21:43Copa Mundial, that was my shoe.
21:45The best boot.
21:46Yeah.
21:47Came from Predator, obviously, but this boot, just...
21:50But we used to, when I played, we used to go down the full size.
21:54First memories of Adidas have to be my first pair of boots that my mum and dad bought me for Christmas one year.
22:02What I really cared about is what players were wearing.
22:10What players were wearing, you know, those three stripes.
22:14But there was no one really at the time in the youth team that was kind of with Adidas.
22:22So what I actually did was I got my granddad to help me write an official letter to Adidas as a kid.
22:31Did you get nice?
22:31I got sent some boots.
22:33Really?
22:33Yeah.
22:34I was part of the brand at that point.
22:36That's where it all started, though.
22:43The Predator was a really radical innovation in football when it first came out.
22:48Boots had never looked like that before.
22:49It was a leather football boot with rubber control zones on it that no one had seen before.
22:55Interesting fact.
22:57The first Predator prototype was also built by Adidas though.
23:00It's somewhere down in the archive.
23:02He put shark skin on the upper.
23:03Made already in 1969, who was already playing with the idea of having something on top of a football boot
23:09to get better ball control and ball spurt.
23:12It was a real statement boot of Adidas' ability to innovate in this space
23:17and also was at the heart of some of the most iconic goals that we had seen scored.
23:25Played in three World Cups.
23:27I won Champions League.
23:29I won Premiership, La Liga, French League, the American League.
23:33Every special moment that I had as a footballer
23:37happened in the pair of Predators.
23:39I would say that the Predator boot and David Beckham really defined football in the 1990s.
23:49I remember I got a pair of the champagne-coloured Predators,
23:53the faker ones, not the real ones though.
23:55The champagne Predators that I wanted so badly.
23:58My first pair was Adidas Predators, the 96 version.
24:02David Beckham and him wearing Predators back in the day,
24:06always quite iconic boots.
24:07And you've got all of these at home then?
24:09I've got all of these at home.
24:12I think we're talking to the archive team.
24:13I think they'd love to get their hands on some of your boots
24:15and kind of get them in the archive.
24:16I think that could be a bit difficult to do.
24:19I'm sure they would.
24:19I think everybody's waiting for that next superstar, you know, after Messi, Ronaldo.
24:30Bardi has a lot of players that are knocking on the door to be a superstar.
24:34With the introduction of Jude, it's kind of recreating that heritage around the boot.
24:45You're the face of the new Predator.
24:49When we watch you play, you have so fantastic energy,
24:52and you never seem to be tired.
24:53Where do you take the energy from?
24:54I think it's in the boots.
24:55I think there is a lot of brand heat around Adidas now,
25:05and that's because Adidas has reminded us why we love the brand in the first place.
25:08Putting its umbrella stamp on global football,
25:11but then contemporize it with the relationship with current athletes,
25:14I think was a masterstroke.
25:16You put on some Puma shoes to there, that's nice.
25:44Did you change depending on who you interview, or kind of?
25:50So, my name is Jochen Seitz, and I was the CEO of Puma for 18 years.
25:55When I took over, Puma was, you know, the cheapest brand.
26:00Amin Dassler had decided that it wanted to become the brand for everybody.
26:04We had like 19 Deutschmark shoes that were made out of plastic.
26:08It was terrible.
26:09And that's when they started selling in Kmart,
26:11and that ruined its image in the U.S. as well.
26:13And the brand became, you know, undesirable.
26:17We lost our mojo.
26:19We then, early days, had a German fashion designer, Gilles Sander,
26:23who came to us and said,
26:25well, I would love to wear your soccer boots on the runway.
26:27Why don't we reinvent ourselves as a sport lifestyle brand and become relevant by becoming trendy?
26:36Big competitor Adidas at the time, you know, they were all laughing, and this is never going to work.
26:41Well, this is who we are.
26:43This is what we believe in, and we want to be different than anybody else.
26:46We were the first ones, really.
26:48It was very unique.
26:49Late 1990s became a huge fashion craze.
26:53Really turned the brand around and, you know, went from strength to strength.
26:57You don't want to just copy somebody else.
27:04You want to find the next icon that could change the brand.
27:07I feel like it was a chance for me to write the Puma London story.
27:33Here we are, Scope, Puma, Skepta, 24.
27:40In London as well?
27:41Yeah, yeah, at home.
27:44Good evening, good evening.
27:45Yo, thanks everyone for coming.
27:48Follow us.
27:50It starts here.
27:54Skepta, what he's doing, is somebody that people really respect and rate as an artist.
28:03He's transcended fashion by going through different realms.
28:09The streetwear, he's gone casual, he's gone couture, he's gone catwalk, and sometimes he's just matched them all together.
28:23It's also a little bit more intricate.
28:25Like this or this, I think, or this bottom right.
28:28So we talked about having, like, the straps on the inside so you can wear the jacket.
28:33Is it going to be like a 2.0 of the vest that we've made in the first collection, or are we going completely different?
28:38I think it's going to be quite a different shape.
28:41The thing I think Skepta's doing differently from other brand ambassadors is that he's actually embedding himself into the brand.
28:47So it's not a brand telling him what to do.
28:50I feel like he's telling the brands what to do.
28:52I think, in general, when we talk about ambassadors, we need to have that conversation of, do you really want to collaborate with Puma, or do you really want to be part of the Puma family?
29:03We had a very honest conversation about where we think he can really help us to get into a different space of the business.
29:09Because Skepta's a London-born grime artist, right?
29:16People have a lot of relationship to him and Nike, because Skepta was wearing Nike when he started out.
29:24To see him move to Puma was met with mixed reviews, definitely.
29:29I cannot talk about how other brands are treating their ambassadors, but I can talk how we do it.
29:35Talking specifically about Skepta, he's one of the ambassadors that have come to the headquarter, has spent days with our product team, has spent days reviewing our archive, and that has a lot to respect, not only to us, but also from us to him.
29:51The upper is inspired from the PG painting.
29:55We saw the green and white one when we were in the archive, and I knew straight away that Puma have some of the best souls.
30:02Initially, when I go to design, it's like I'm designing from just pure magic, like not being able to afford it when I was younger, going into a store with my mum and going into JV Sports.
30:16I'm looking at shoes, and I wish that I could get it, and I can't.
30:20Just that magic of that feeling, you know, so when I design, it's all I have. I can only design with the magic.
30:26The shoe, with like the iridescent colours, it represents what they wanted, which is what it's all about.
30:35It's authentic to Skepta, and that's what this is all about.
30:40Yeah, here we are, the scope.
30:43Shortage, London, thank you very much.
30:47The scope is out now.
30:50Tell a friend to tell a friend.
30:51So it's one thing to be big in Britain, you know, through Skepta and that London culture, but we all know the money and the eyeballs are in the States.
31:06So tell us just quickly, what are we doing here in Miami?
31:20We have an amazing announcement to make.
31:21We are partnering up with Formula One for a great sponsorship arrangement, and today we are announcing it.
31:28Today, Puma and Formula One have announced that they have signed an agreement together for the next few years, that now sees Puma being F1's official supplier at Formula One races.
31:43So Puma has a very long history in motor racing.
31:48Our big advantage certainly is our back catalogue, our history in the sport.
31:53People are familiar with the pairing of motorsports and Puma.
31:56We did also this one, and this situation is actually really cool.
32:02It's also me.
32:04Motorsports have definitely shifted from a cultural perspective the last year.
32:08The visibility, especially in North America, have changed again.
32:12Motorsports is a highly elevated sport.
32:15It comes from a quite prestigious background.
32:18Cars are privileged products.
32:21They are really expensive.
32:22I mean, when you think about Formula One, it's a big-ass boy club sport.
32:27Just because you're a big, that don't mean you got taste.
32:29It's because you're a big, that don't mean you got style.
32:31From a creative mindset, you need to disrupt.
32:36We are partnering with A$AP Rocky.
32:44He's very much into car culture.
32:46He will join us as a creative director for our motorsport business.
32:50See, it's the difference between me and now.
32:53And the difference is me and now.
32:56I'm going to show you why.
32:57Working with A$AP on motorsport is exciting because he brings a complete fresh eye to design.
33:08He really disrupts the game.
33:10We want every day feel like it's been driven, it's been worn, it's been used for years.
33:17Ain't nothing new.
33:18We don't want to be a fashion brand.
33:21We want to actually make sports on trend.
33:23And motorsport is actually a trend today that we could even leverage within our brand.
33:30A$AP Rocky embodies a lot of what we want to do in this category.
33:33That is making it closer to a younger generation, bringing a much more cultural approach to the sport.
33:40I think that's what Puma have always been really good at.
33:46Being able to connect the culture like Skepta or like A$AP to the stories that happen on the track, in the pitch.
33:55That allows you to kind of really become culturally relevant.
33:59Is there any threats coming?
34:00There's clearly a lot more eyeballs in motorsport.
34:02I mean, as every hot potato, everybody will come and want a piece of the cake.
34:07There's a lot of brands coming to the table now.
34:09Everybody will want a piece of what we want.
34:13Motorsport, it's become a channel of interesting business opportunities.
34:19And now we are in conversations with many partners of maybe going into motorsport.
34:25But again, that has nothing to do with Puma because it's like they have done a great job and I'm sure they will work with teams.
34:32But they won't work with 10 teams.
34:34I would be surprised if we at least not in 26 will win motorsport.
34:38Because of all of you and what y'all do here as leaders, we knock down the walls that separated us.
35:02In the eyes of the consumer, the Adidas brand has turned around faster than even we had thought.
35:22If you look around now, around the world, in the shopping malls or in the high street, and if you look at the feet of the consumer, you see that our models are doing extremely well.
35:35We really see that the consumer has turned again to Adidas and to the Swiss drives.
35:43And how much of that can we attribute to Puma?
35:46So I think that's a question you really have to ask him.
35:53I'm a simple guy, so I only have simple solutions.
35:57I'm not a great strategist and probably not a very visionary guy, but I think I know the business from A to C.
36:0418 months ago, there was a lot of negativity coming externally and internally, and I think you probably needed an old guy like me that had a heart for the industry to kind of be a catalyst or a facilitator to bring it back again.
36:20That recipe, together with our archive, the history, the power that the brand has, the sum of all these things makes a lot of people feel that part of something, again, that has a great future.
36:33Everybody likes to be on a winning team, so.
36:39It's a huge pleasure for me to welcome you to our 75th anniversary.
36:43I think along all these 75 years, one thing which has not changed in Puma, that was the purpose, that we are here to write the future history of sports and culture.
36:56We are still Puma, and we are still the Puma family.
37:02We take a lot of risks.
37:04Sometimes they work out, sometimes they don't.
37:06If you do something that hasn't been seen before, even if it's maybe not that accepted at that time, after the years, after the decades, people still remember.
37:18Mr. Boris Becker!
37:22The past is the foundation.
37:25That's our legacy.
37:27That's also what we are building, but obviously now it's all about focusing to win in the future together.
37:31We know what it was like to lose in the 90s, but we also know what it's, what winning tastes like, and we won't more of it.
37:42Puma in the Zukunft is for me, we are the best way to become the best sports market in the world.
37:50Everyone is behind it, whether you're a professional or a single employee.
37:57Whatever Puma does or doesn't do, it doesn't really impact me, and I know people don't believe in us.
38:17I don't think I used the name Puma in any meetings.
38:19I wish them, you know, more success than any other brand, except for Adidas, because they are our neighbors.
38:27And we come out of the same family.
38:29Rivalry, having a competitive attitude, instinct, just leads to innovation.
38:45It leads to wanting to do better than the other.
38:51Adidas and Puma were the originators.
38:55They were the pioneers of combining sport with fashion.
38:59If you wake up in the morning and you know that someone's chasing to go after your dream as well,
39:07you're naturally more motivated.
39:10It's player versus player.
39:14Two incredible sporting brands who have transformed the tapestry of the world in such a profound way,
39:22which even they couldn't have envisaged.
39:23And take all the risks along the way and build something that we now today all enjoy is phenomenal.
39:33It's just, it's just unbelievable.
39:34We created a fantastic company, both of them.
39:42And, yeah, I'm proud to be part of that history.
39:46Crazy story, right?
39:48Two brothers argued and then went to build two of the biggest footwear companies in the world.
39:54Rudolf Tassler has always said, he doesn't love his brother, but he doesn't hate him.
40:12He is not a enemy of his brother.
40:16Also, beide waren Brüder und beide haben eben hier am Ende der Geschichte und hat das Kapitel Bruderstreit hier mit ins Grab genommen.
40:28Er ist sehr viel geschrieben worden, sehr viel veröffentlicht worden.
40:40Er stimmt das alles.
40:42Was da geschrieben wurde in den letzten Jahren und überhaupt in der letzten Zeit, ist es sehr, sehr übertrieben.
40:48Sicher, wir leben uns nicht, möchte ich sagen, aber wir sind immer noch Brüder.
40:54Und der Krieg, einen Krieg zwischen Brüdern, den gibt es gar nicht.
40:59Das ist ausgesagt, das ist nicht wahr.
41:01Es ist eine harte Konkurrenz und das muss ja schließlich sein.
41:04Konkurrenz hebt ja das Geschäft.
41:14Stimmt!
41:24Stimmt!
41:49Transcription by CastingWords
Recommended
41:08
|
Up next
3:33
3:15
3:13
0:31
0:40
1:30
4:50
4:42
Be the first to comment