Επαναπροσδιορισμός της φιλοξενίας με αναβάθμιση των ταξιδιωτικών εμπειριών

euronews (στα ελληνικά)

Επαναπροσδιορισμός της φιλοξενίας με αναβάθμιση των ταξιδιωτικών εμπειριών  Από βιντεάκια στο TikTok μέχρι ταξιδιωτικά vlog, τα πολυτελή staycation γνωρίζουν άνθηση. Αλλά πίσω από τα εντυπωσιακά σχόλια και το προσεκτικά επιλεγμένο περιεχόμενο, ένας οραματιστής παίρνει αυτήν την τάση και τη στρέφει σε μια εντελώς νέα κατεύθυνση.  Σε συνεργασία με Media City  ΔΙΑΒΑΣΤΕ ΕΠΙΣΗΣ : http://gr.euronews.com/2025/09/24/epanaprosdiorismos-ths-filo3enias-me-anaba8mish-twn-ta3idiwtikwn-empeiriwn  Γίνε συνδρομητής! ! Το euronews είναι διαθέσιμο σε 12 γλώσσες

Transcript

00:00Υπότιτλοι AUTHORWAVE

00:30Υπότιτλοι AUTHORWAVE

01:00It's a huge milestone, but an underrated trend in the tourism industry is quietly driving a shift.

01:07Staycations.

01:08This trend has gone through a bit of a renaissance.

01:11Staycations aren't just simple getaways anymore.

01:15People are seeking meaningful experiences, even if it's just a day or two.

01:23Well, the newest additions to the Lusail skyline are these two imposing towers,

01:28which look like they have emerged from the shore's edge.

01:32The facade itself is a statement, a conversation starter.

01:36Behind me is the Rosewood Doha, Qatar's newest luxury hotel.

01:41From the inconspicuous wooden box on the shelves, to the light fixtures and vintage finds,

01:47this hotel's approach to hospitality is hidden in plain sight.

01:51Nowadays, luxury, it's about relationship experience, but not in your face.

02:00You don't realize that everything is planned in this beautiful place.

02:04And I think we have built that into the Rosewood Doha, right?

02:09and how we created that experience that represents Qatar on a modern canvas.

02:15As one of the leading hotel brands in the world,

02:19it's no surprise that the recent opening has created quite a buzz.

02:25So far, the feedback has been exceptionally good.

02:28Part of that success, right, is on our first 60 days of opening.

02:3390% of our occupancy is coming from staycations.

02:37So, what's making the hotel the most talked about in town?

02:42Well, let me show you.

02:46Nearly 600 of these lush, modern and stylish suites.

02:52Asaya, a members-only wellness club.

02:54It has a dining area, a pool, a well-equipped gym and spa, among other things.

03:01And a culinary collection.

03:03Asian, Mediterranean, seafood, pastries, you name it.

03:07But today, I'm feeling peckish for some Peking duck.

03:13Coup Madame is one of eight F&B offerings here at the Rosewood Doha.

03:17Inspired by 1920s Shanghai,

03:19the restaurant was named after the fashion icon, Madame Wellington Coup.

03:24Blending vintage glam and elegant traditions,

03:27Coup Madame serves decadent specialties like roasted duck,

03:31canned pork noodles and tea ceremonies.

03:33There's only one tea sommelier in the hotel,

03:38and her job goes beyond blending, brewing and serving specialty teas.

03:44She's helping to keep the ancient ritual alive.

03:48The art of tea making, it's a traditional ceremony

03:53that has been in the Chinese culture for over centuries.

03:56It's a way to show respect between the host to the guest.

04:02While the preparations may look simple,

04:05not all tea blends are the same,

04:07and they're all sourced directly from China.

04:10So we see the tea ceremony as a way of storytelling

04:15rather than just serving a tea on a cup of tea from the pot.

04:19So we have a tea sommelier that actually is in charge of this ceremony

04:23and on training the team

04:24because we want to make sure that everything has a meaning.

04:28The hotel's interior takes you on many different journeys,

04:31but the exterior of the structure also has its own lore.

04:35The man behind the façade masterpiece is very well known in Qatar.

04:43Ibrahim Al-Jaida has designed and restored hotels,

04:47stadiums, mosques, community spaces and museums all around the region.

04:52But this is his latest project that has been brought to life.

04:56Tell us about the vision that you had

04:59building the façade of the Rosewood Hotel,

05:03like corals coming out from the seabird.

05:06Tell us about that vision.

05:07In the past, we look at our architectural identity

05:11as a skin of a building.

05:12But now, with time and with the evolution

05:17of the development of architecture in our region

05:19and in Qatar in particular,

05:22we are sort of redefining identity.

05:25Our nature's identity, our sand dunes,

05:28and the sea is a very important part of our history.

05:32Our ancestors were pearl divers.

05:35So the depth of the sea is so important for us.

05:39The treasures of the sea are so important.

05:42So I wanted to utilize the coral reefs,

05:48but put it into a context to where I still can screen the building,

05:53reduce the sun glare,

05:55yet in a story that really belongs to our environment

06:00and our identity.

06:01Can you tell us a little bit more

06:03about the sustainability aspect that you looked into

06:07to make sure that those features are in the building?

06:11Well, sustainability now is not a sort of a marketing thing

06:16for Lusail and for Doha.

06:19It's a legislation.

06:21An important part was how to reduce the sand layer,

06:24which we started talking about how the skin of the building started behaving.

06:29That's inspired by the corals.

06:32Then you go a little bit more into details,

06:34which your typical visitors may not see directly,

06:39but how efficient is the water consumption?

06:43How efficient is the electrical consumption?

06:45In the past, they tend to put a glass building

06:47and pump energy to cool it down.

06:50Now with the screening, you reduce that substantially.

06:52How do you think architecture will continue to grow

06:55and develop in Qatar?

06:58And what do you hope for the next generation of Qatari architects

07:01to follow in the legacy of your footsteps?

07:04A new vocabulary for this younger generation is developed

07:09and I see the younger architects are really getting inspired

07:12of the vast sources of inspiration.

07:17Whether it's our desert or our sea, the Tao,

07:20there is so much to dig in

07:23and to be inspired into our culture.

07:28And that, I think, is going to create

07:30a wonderful direction into contemporary Qatari architecture.

07:36Ibrahim's mission to preserve Qatar's architectural language

07:39is echoed by Rosewood Doha.

07:42The hotel made itself a canvas for Qatari artists

07:45to showcase their talent, tell their stories

07:48and display their heritage.

07:51For the China wear, we partner with Emerges, right?

07:55And Emerges helped us to find two local artisans,

07:58Gada and Nur, that both of them have prepared the China wear

08:01for the residents and for the houses.

08:06Aptly named Treasures of Land and Sea,

08:09Gada Al-Qatar's art collection displayed at the Rosewood

08:12is among many of her works she describes as very personal.

08:19I did a collection inspired by the marine life of Qatar.

08:23Each set is a fish with its name and a corresponding pattern.

08:28The hamur is a fish that usually is found under rocks

08:32and you can find them three to four meters deep.

08:36In the composition, you will see them sitting low on the plates.

08:39The fish, you know, when you try and attempt to catch them,

08:44they jump and so I tried to reflect that in the movement.

08:48The balls and the curves came from movements of waves

08:51and the plants you find and corals you find in the sea.

08:56I'm very deeply connected to the sea and the ocean.

09:00My great-grandfather was a pearl merchant

09:02and we live in a coastal city.

09:04I grew up in a culture and in a tradition that is very oral.

09:11So our history is transferred orally.

09:13And just between a generation of my father and my grandfather,

09:18so much has been lost.

09:21So I'm trying to create the things I wish I'd seen

09:23or I wish my parents have done for their moment in time.

09:27And maybe in a hundred years' time,

09:30people can see, oh, what Qatar was about in this given moment.

09:34I think it's an artist's responsibility sometimes to reflect that.

09:39I thought of creating a collection

09:41that instigates a conversation between people.

09:45The idea is to create its curiosity and beauty merged together

09:51for people to learn something, especially about Qatar.

09:55They don't get to see or learn from anywhere else.

09:58I would like to continue my work

10:01in showcasing my culture, both Arab and Qatari,

10:05in documenting and archiving.

10:10Architecture and art,

10:12two key pillars for building a unique hospitality experience.

10:16But how will the industry continue to evolve?

10:19And what role does Qatar play on the global stage?

10:23Well, I'm putting those questions to Hospitality Qatar,

10:26the premium hospitality events

10:28gathering industry leaders, stakeholders

10:30and innovators all in one place.

10:33Hospitality Qatar marks its 10th edition next month

10:36and I caught up with the organisers ahead of the festivities.

10:44Qatar as a state and subsequently Qatar Tourism as an authority,

10:48they have a very ambitious plan

10:50to turn Qatar into a top touristic destination by 2030

10:54by hosting almost 7 million visitors by then.

10:59The exhibition is trying to accompany this growth,

11:03this development.

11:04We are focusing more and more in the past two years

11:07and going forward on the skills aspect,

11:10on the technology aspect also

11:12to go towards a smarter, greener,

11:15more sustainable industry.

11:17For the very first time ever, actually,

11:19Hospitality Qatar is going to host

11:21the Boki's Door competition.

11:23Chefs from different institutions in Qatar

11:26are going to compete

11:27to select a winner

11:29who's eventually going to represent

11:30Qatar culinary scene in the regional

11:32and hopefully in the final later in 2027.

11:35Well, it's clear that Qatar is creating

11:43something special at the intersection

11:44of hospitality, tourism and architecture,

11:48embracing trends but elevating the experience

11:50to stay ahead of the curve.

11:53That's all for now,

11:54but thanks for watching Qatar In Motion.

11:56See you next time.

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