Découvrez comment le Qatar redéfinit l'hospitalité à travers l'art, l'architecture et l'expérience

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Découvrez comment le Qatar redéfinit l'hospitalité à travers l'art, l'architecture et l'expérience  Des TikToks aux vlogs de voyage, les séjours locaux de luxe sont en pleine effervescence. Mais, derrière les prises de vue et les contenus élaborés, un visionnaire s’empare de cette tendance pour lui donner une toute nouvelle dimension. Comment des villes comme Doha repensent-elles l'hospitalité ?  En partenariat avec Media City  LIRE L’ARTICLE : http://fr.euronews.com/2025/09/24/decouvrez-comment-le-qatar-redefinit-lhospitalite-a-travers-lart-larchitecture-et-lexperie  Abonnez-vous à notre chaine. Euronews est disponible sur Dailymotion en 12 langues

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00:00Sous-titrage Société Radio-Canada

00:30We are already being written.

00:32Could the future of hospitality be less about where you stay

00:35and more about what stays with you?

00:38I'm Laila Humaira and this is Qatar In Motion.

00:47Did you know that Qatar has one of the highest numbers of hotel rooms in the GCC?

00:52According to Cushman & Wakefield,

00:54the number of hotel keys in Qatar hit a record of 40,000 at the start of the year.

00:59It's a huge milestone, but an underrated trend in the tourism industry is quietly driving a shift.

01:07Staycations.

01:08This trend has gone through a bit of a renaissance.

01:11Staycations aren't just simple getaways anymore.

01:15People are seeking meaningful experiences, even if it's just a day or two.

01:20Well, the newest additions to the Lucille skyline are these two imposing towers

01:28which look like they have emerged from the shore's edge.

01:31The facade itself is a statement, a conversation starter.

01:36Behind me is the Rosewood Doha, Qatar's newest luxury hotel.

01:40From the inconspicuous wooden box on the shelves to the light fixtures and vintage finds,

01:46this hotel's approach to hospitality is hidden in plain sight.

01:53Nowadays, luxury, it's about relationship experience but not in your face.

02:00You don't realise that everything is planned in this beautiful place.

02:04And I think we have built that into the Rosewood Doha, right?

02:09And how we created that experience that represents Qatar on a modern canvas.

02:15As one of the leading hotel brands in the world,

02:19it's no surprise that the recent opening has created quite a buzz.

02:23So far, the feedback has been exceptionally good.

02:28Part of that success, right, is on our first 60 days of opening.

02:3390% of our occupancy is coming from staycations.

02:38So, what's making the hotel the most talked about in town?

02:42Well, let me show you.

02:46Nearly 600 of these lush, modern and stylish suites.

02:50Asaya, a members-only wellness club.

02:55It has a dining area, a pool, a well-equipped gym and spa, among other things.

03:01And a culinary collection.

03:03Asian, Mediterranean, seafood, pastries, you name it.

03:08But today, I'm feeling peckish for some Peking duck.

03:13Kumadam is one of eight FMB offerings here at the Rosewood Doha.

03:17Inspired by 1920s Shanghai, the restaurant was named after the fashion icon,

03:22Madame Wellington Coup.

03:24Blending vintage glam and elegant traditions,

03:27Kumadam serves decadent specialties like roasted duck,

03:31canned pork noodles and tea ceremonies.

03:35There's only one tea sommelier in the hotel

03:38and her job goes beyond blending, brewing and serving specialty teas.

03:43She's helping to keep the ancient ritual alive.

03:48The art of tea making, it's a traditional ceremony

03:53that has been in the Chinese culture for over centuries.

03:56It's a way to show respect between the host to the guest.

04:02While the preparations may look simple,

04:05not all tea blends are the same,

04:07and they're all sourced directly from China.

04:10So we see the tea ceremony as a way of storytelling

04:15rather than just serving a tea on a cup of tea from the pot.

04:19So we have a tea sommelier that actually is in charge of this ceremony

04:23and on training the team

04:24because we want to make sure that everything has a meaning.

04:28The hotel's interior takes you on many different journeys,

04:32but the exterior of the structure also has its own lore.

04:35The man behind the façade masterpiece is very well known in Qatar.

04:43Ibrahim Al-Jaida has designed and restored hotels,

04:47stadiums, mosques, community spaces and museums all around the region.

04:52But this is his latest project that has been brought to life.

04:56Tell us about the vision that you had

04:59building the façade of the Rosewood Hotel,

05:03like corals coming out from the seabird.

05:06Tell us about that vision.

05:07In the past, we look at our architectural identity as a skin of a building.

05:12But now, with time and with the evolution of the development of architecture

05:18in our region and in Qatar in particular,

05:21we are sort of redefining identity,

05:25our nature's identity,

05:27our sand dunes,

05:28and the sea is a very important part of our history.

05:32Our ancestors were pearl divers,

05:35so the depth of the sea is so important for us.

05:39The treasures of the sea are so important.

05:41So I wanted to utilise the coral reefs,

05:48but put it into a context to where I still can screen the building,

05:53reduce the sun glare,

05:55yet in a story that really belongs to our environment,

06:00to our identity.

06:01Can you tell us a little bit more about the sustainability aspect

06:05that you looked into to make sure that those features are in the building?

06:11Well, sustainability now is not a sort of a marketing thing

06:16for Lusail and for Doha.

06:19It's a legislation.

06:21An important part was how to reduce the sand layer,

06:25which we started talking about

06:26how the skin of the building started behaving,

06:29that's inspired by the corals.

06:32Then you go a little bit more into details,

06:34which your typical visitor may not see directly,

06:38but how efficient is the water consumption,

06:43how efficient is the electrical consumption.

06:45In the past, they tend to put a glass building

06:47and pump energy to cool it down.

06:50Now with the screening, you reduce that substantially.

06:53How do you think architecture will continue to grow

06:55and develop in Qatar?

06:58And what do you hope for the next generation of Qatari architects

07:01to follow in the legacy of your footsteps?

07:04A new vocabulary for this younger generation is developed

07:09and I see the younger architects are really getting inspired

07:12of the vast sources of inspiration.

07:17Whether it's our desert or our sea, the Tao,

07:21there is so much to dig in

07:23and to be inspired into our culture.

07:28And that, I think, is going to create

07:30a wonderful direction into contemporary Qatari architecture.

07:36Ibrahim's mission to preserve Qatar's architectural language

07:39is echoed by Rosewood Doha.

07:42The hotel made itself a canvas for Qatari artists

07:45to showcase their talent,

07:47tell their stories,

07:48and display their heritage.

07:50For the China wear, we partner with Emergy's, right?

07:55And Emergy helped us to find two local artisans,

07:58Gada and Nur,

07:59that both of them have prepared the China wear

08:01for the residents and for the houses.

08:06Aptly named Treasures of Land and Sea,

08:09Gada Al-Qatar's art collection displayed at the Rosewood

08:12is among many of her works she describes as very personal.

08:16I did a collection inspired by the marine life of Qatar.

08:23Each set is a fish with its name and a corresponding pattern.

08:28The hamur is a fish that usually is found under rocks

08:32and you can find them three to four meters deep.

08:36In the composition,

08:37you will see them sitting low on the plates.

08:39The fish, you know,

08:41when you try and attempt to catch them,

08:44they jump.

08:45And so I tried to reflect that in the movement.

08:48The balls and the curves

08:50came from movements of waves

08:51and the plants you find

08:53and corals you find in the sea.

08:56I'm very deeply connected to the sea and the ocean.

09:00My great-grandfather was a pearl merchant

09:02and we live in a coastal city.

09:05I grew up in a culture

09:06and in a tradition that is very oral.

09:10So our history is transferred orally.

09:13And just between a generation of my father

09:16and my grandfather,

09:18so much has been lost.

09:21So I'm trying to create the things I wish I'd seen

09:23or I wish my parents have done

09:25for their moments in time.

09:27And maybe in a hundred years' time,

09:30people can see, oh, what Qatar was about

09:32in this given moment.

09:34I think it's an artist's responsibility sometimes

09:36to reflect that.

09:39I thought of creating a collection

09:41that instigates a conversation between people.

09:46The idea is to create

09:48its curiosity and beauty merged together

09:51for people to learn something,

09:53especially about Qatar.

09:55they don't get to see or learn from anywhere else.

09:59I would like to continue my work

10:01in showcasing my culture,

10:03both Arab and Qatari,

10:05in documenting and archiving.

10:10Architecture and art,

10:12two key pillars for building

10:14a unique hospitality experience.

10:16But how will the industry continue to evolve?

10:19And what role does Qatar play

10:21on the global stage?

10:23Well, I'm putting those questions

10:24to Hospitality Qatar,

10:26the premium hospitality events

10:28gathering industry leaders,

10:29stakeholders and innovators

10:31all in one place.

10:33Hospitality Qatar marks its 10th edition next month

10:36and I caught up with the organisers

10:38ahead of the festivities.

10:39Qatar as a state

10:45and subsequently Qatar Tourism as an authority,

10:49they have a very ambitious plan

10:50to turn Qatar into a top touristic destination

10:53by 2030

10:54by hosting almost 7 million visitors by then.

10:58The exhibition is trying to accompany

11:02this growth,

11:03this development.

11:04We are focusing more and more

11:05in the past two years

11:07and going forward

11:08on the skills aspect,

11:10on the technology aspect also

11:12to go towards a smarter,

11:14greener,

11:15more sustainable industry.

11:17For the very first time ever,

11:19actually,

11:19Hospitality Qatar is going to host

11:21the Bukis Door competition.

11:23Chefs from different institutions

11:26on Qatar are going to compete

11:27to select a winner

11:29who is eventually going to represent

11:30Qatar culinary scene

11:32in the regional

11:32and hopefully in the final

11:34later in 2027.

11:40Well, it's clear that Qatar

11:42is creating something special

11:43at the intersection of hospitality,

11:46tourism and architecture,

11:48embracing trends

11:49but elevating the experience

11:50to stay ahead of the curve.

11:53That's all for now

11:54but thanks for watching

11:55Qatar in Motion

11:55See you next time.

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