00:00Did you market test that?
00:01No.
00:02Okay.
00:02I didn't want to tell anyone.
00:03Whose idea was it?
00:05Well, actually, we had a bunch of suggestions we'd gone through,
00:08but actually, Sergei I credit for really picking it out of the list.
00:13And, and?
00:14Which is only fair because I chose Google, so he chose Alphabet.
00:17I wanted to have a name that people would be proud to work for the company called that.
00:23I actually didn't want it to be too catchy
00:25because the idea really wasn't to have a consumer brand in the way that Google is.
00:30But really a brand for companies to be part of.
00:33So really it's more for employees as we think about it and for investors.
00:37I mentioned I wanted to make company kind of for engineers, like thinking about it that way.
00:43I think also as an entrepreneur who had started Google,
00:46trying to make a company for entrepreneurs also is something I think we're striving for.
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