Selma Blair Explains ESK Partnership: 'Such a Relief'

US Weekly

Transcript

00:00This partnership with ESK was right for me because it's a product I organically used and it was

00:07something that I had used with such relief. I went through a period of my life where my skin got

00:10really bad after my son was born and it wasn't just reactive. It had like rashes and burning

00:20and boils and I would see all these doctors and no one had any clear help for me. I just threw

00:27more stuff and did more treatments and it just kept compounding and I didn't know where to start

00:33again. When I went to an esthetician, it was on a little bit of a better stage, but I thought,

00:41okay, I'll get someone to look at it. Maybe they can calm it. She said, I can't. There's nothing

00:46we can do for you here today, but you know what? Just try and go home and calm it. Stop with

00:51everything and just, you know what? I have this in my bag and try this. It was an ESK cleansing

00:56product. And it was enough that after a few days and I didn't have the burning and the pulling and

01:04the tightness and the rosacea and the throbbing, my skin just responded really well to it. And

01:09so got on that track, but then there was an opportunity to meet the founders of ESK. And so I

01:19did. And I had started adding a couple more products in, in that time and was really a fan.

01:25So when it came to that, I'd get a chance, um, I jumped on it because ESK really made a difference

01:31for me. And, um, then when I met Dr. Jenny, her knowledge was so impressive and inspiring and

01:40clear. And I felt really safe and I wanted to do something really badly because it's, this is all

01:45I, this is my skincare, you know, regime now. So we have always been really, really focused on

01:53combining the most evidence-based actives with the things that are the least irritating.

01:59And that comes in a few forms and you don't need to choose between effective and gentle.

02:05As it turns out, some of the most effective ingredients are also the gentlest, but you need

02:10to also be really cognizant of some of the excipients. So they're things like bulking agents,

02:17colors, preservatives, things like that. Some of the cheaper ones can be really irritating

02:21on the skin. We always exclude those. And we work to quite a tight brief in terms of the

02:27pH of our products, the chemistry of the products to make sure that they most naturally align with

02:32the skin. A lot of skincare products are way too alkaline, interestingly, and the skin really likes

02:37being more acid. When we met with Selma, she gave us a pretty tough brief. She had met with a lot of

02:45people who had the same issues as her, autoimmune, very sensitive skin. Still, they were aging. They

02:52wanted the best anti-aging products ever. They didn't want to be spending thousands of dollars

02:58every single week. They did not want to be putting a 15-step regime on their face. Let's face it,

03:02who has time? And so she said, can you get us a single product that will allow people to save time

03:08and save money? That will give them barrier repair, anti-aging benefits, anti-pigmentation benefits,

03:15all in a single product. Now, that's a really tight brief and it was pretty tough, but we have come up

03:23with something that I think is pure gold and we've been using it for six months now. And it's made a

03:28big difference. Amazing. And our customers as well. We have got an incredibly loyal band of customers with

03:34very sensitive skin. They're like our test guinea pigs and we love to give them some of our new

03:39products in development. And it's been universally amazing feedback. It turns out that what Selma

03:45wanted for her skin is what everybody wanted for their skin. You know, I never minded aging. I never

03:52thought I'd get to be this old either. You know, you always have your like 16-year-old mentality and

03:58you're like, I'm not going to worry about it. I didn't wear sunscreen a lot. I was very reactive.

04:03As a kid, there's like paw button sunscreens. I'm like that old. So like I get these horrible burns

04:09and I think it just scared me away for life, even though they stopped using that in products.

04:13So like I just, um, really let life, uh, live on me. No. And I, it was, um, some, not something I

04:23thought about too much, but then once I started, cause I never really felt well in my life. So I didn't

04:28even think of aging. I didn't, but once I did get to realize I was lucky enough to be aging and aging in

04:34a more healthful way, um, it was time to tackle my skin and feel more confident. And my skin was

04:41clear by now. There wasn't the same like lesions and abrasions and things that were happening in

04:47dermatitis, but I was not addressing hydration, cellular renewal. Cause I was a little nervous.

04:54Um, so this is, um, makes me much more comfortable feeling like, okay, I'm doing the right thing for

05:03my skin. And I, I'm good with aging. There is wisdom that comes with aging and I'm okay with the fine

05:10lines and maybe not so fine lines and things that happen, but you know, I, if it can help literally

05:17help restructure some of the matrix of my barrier and keep nourishing it, I am all for it in this aging

05:24process.

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