(February 16, 1988) WTAE-TV 4 ABC Pittsburgh Commercials

Craig's VCR & Media Closet

Here are some commercials that aired during partial coverage of the 15th Olympic Winter Games at Calgary:   1. Kellogg's Frosted Flakes Cereal  2. MCI  3. BlueCross & BlueShield HealthCare  4. Kodak Batteries  5. Moonlighting ABC promo  6. Food Land  7. The Olympics on WTAE-TV promo  8. WTAE Channel 4 Action News Brief (2/xx/1988)  9. Sponsor Plugs  10. Snippet  11. DOW  12. Eagle Premier  13. Wish-Bone Lite Italian Dressing  14. Autolite  15. Gatorade  16. McDonald's Cheddar Melt

Transcript

00:00Thanks again, boys, and keep the change.

00:07You hear all this nonsense about Kellogg's Frosted Flakes being just for kids.

00:11Well, I, for one, eat them, and I'm gonna go right on eating them.

00:15Frosted Flakes just for kids, come on.

00:18Like we adults have to go sneaking around,

00:20like we can't love these crisp, sweet flakes just as much as kids.

00:24Mmm.

00:26Who is it?

00:27You just have to admit it.

00:28Frosted Flakes have the taste adults have grown to love.

00:31They're great!

00:35Now MCI has a long-distance service called Prism Plus

00:38that makes an AT&T Watts line seem like a dinosaur, for example.

00:43MCI Prism Plus charges you only for the actual distance of each call.

00:47Every call is itemized on the bill, and it's easier.

00:50There are no special lines, no waiting for installation.

00:52Just calls, and it's done.

00:55Listen, it may be the most profitable phone call you'll ever make.

00:57Until you call, you'll never know how much better a long-distance company can be.

01:02MCI.

01:03Let us show you.

01:0514 on Cousin.

01:07If you had all the experience of yesterday,

01:20with all the skill and innovation of today,

01:26you couldn't lose.

01:29Blue Cross and Blue Shield, carry the carrying card.

01:34In the 1988 Olympic Games, something special will happen.

01:46Every American athlete will bring home the gold.

01:52Gold-tipped, long-lasting Kodak batteries.

01:56The official batteries of the 1988 Olympic Games.

02:06It's you, it's on, it's you and it's on, it's you and it's on, baby.

02:10Come on!

02:12Something's happening on Moonlighting in March.

02:15At Foodland, we've got the essentials.

02:21Wow, where'd you get that shiny hair?

02:23Oh, the Clairol Condition Line, $1.49.

02:28Hey, wanna get fresh?

02:30I mean, aqua fresh.

02:31In the pump, $1.19.

02:34We've got the essentials.

02:36Like Juergens Lotion for skin that looks and feels fine.

02:39$1.79.

02:41Sure there's more, cause we've got the essentials.

02:45Always at the right price at Foodland.

02:47Catch all the Olympic action on WTAE-TV

02:50and get full Olympic updates on the Channel 4 Action News at 6 and 11.

02:59From Channel 4 WTAE-TV, this is an Action News Brief.

03:05Good evening, I'm Don Cannon.

03:06And the woman has fired six shots inside the psychiatric emergency room at St. Francis Hospital.

03:11Dave Eckert standing by live with this report.

03:13David?

03:14Well, apparently, Don, this shooting has now turned into a murder at St. Francis.

03:17The person who was shot has been shot and killed.

03:20The person is also identified right now only as a black woman in her 30s

03:25and she is holed up behind me in a room just off the emergency room to the psych ward.

03:30She had two hostages, but just a short time ago,

03:33this unidentified woman apparently released one of those hostages.

03:36We'll have more at 11.

03:37Now back to ABC.

03:38ABC.

03:39The 15th Olympic Winter Games.

04:01Brought to you by Merrill Lynch, an investment firm built on a tradition of trust.

04:08No-nonsense pantyhose.

04:10If the attitude fits, wear it.

04:13And MCI.

04:14Let us show you how much better a long-distance company can be.

04:18Well, the marks for the pair you just saw, Christine Huff and Douglas Dre, were quite good,

04:31ranging from 5.3 to 5.5 on both the technical merit mark and the artistic impression.

04:37And I'll repeat just one more time that all four of the top pairs are yet to come.

04:42And that consists of two Soviets and two American pairs.

04:46Very unusual for two American pairs to be fighting it out for the medals.

04:50One or the other, it would seem, will get the bronze medal.

04:54Conceivably, both of them could move up.

04:55That would take some mistakes by the Soviets, but as you can see, there have been some mistakes tonight.

05:00Now, the team in fourth place is a surprise at being there.

05:03Gillian Waxman and Todd Wagoner of the United States.

05:06Let's meet them up close and personal.

05:19I was a young boy who dreamed of great things, to bring the medal home to my country.

05:25And the dream came true.

05:26As an athlete, I was determined to do great things.

05:30Today, I still am.

05:32Now, I'm an American citizen, a part of another team, a DAO, that helps to make medical surgery safer.

05:39And then this team wins, the whole world wins.

05:42Okay, smile.

05:44DAO lets you do great things.

05:53Who gives America the most aerodynamic sedan built on this continent?

05:58Who?

05:59Who else?

06:00At Jeep Eagle, we do it right.

06:05You are what you eat, so you better eat light.

06:08Wishbone Light.

06:09It's light on oil, but with a full, fresh taste.

06:13Live the Wishbone Light style with Wishbone Light.

06:17Here we go, guys.

06:24Remember who we are.

06:26Yeah.

06:26We're the auto lights.

06:28Feel good.

06:29Yellow, yellow, yellow, green.

06:32Yeah.

06:33Hey, we win again.

06:38Yeah, we're the auto lights.

06:41Ow.

06:42I feel good.

06:43The shoot.

06:44The shoot.

06:44The shoot?

06:45The shoot?

06:47I feel good.

06:49Speeding in fluids and minerals.

07:07Supplying energy to working muscles.

07:09Here it is, thirsty.

07:10It is thirsting.

07:21We're going to bring on the beef, spread on the cheddar.

07:25McDonald's cheddar melts.

07:28First, we bring on the beef, spread on the cheddar.

07:31Bold and saucy.

07:32Much better.

07:33Now grill up the onion, stack it on a rye bun.

07:36Cheddar melts.

07:37It's for a limited time, so come on, all together say,

07:41spread on the cheddar.

07:44It's a good time for the great taste of McDonald's cheddar melts.

07:48For a limited time.

07:51When it comes to doing business worldwide, you've got to think in global portions.

07:56You've got to know how the world turns, because you want it to turn your way.

08:00You've got to speak the language.

08:02You've got to travel with the fast crowd.

08:05It's a big world out there.

08:07You've got to do it.

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