Pop Mart, the maker of Labubu, just lost $13 billion…
Labubu — a doll craze from Hong Kong — became hugely popular in India too. Celebrities like @khushikapoor and @urvashirautela were often seen posing with it.
But a few days ago, a Reddit user claimed they found a Labubu doll thrown into water… 😐
And this wasn’t the first time people were getting rid of their Labubu dolls. 😬
The shift in Labubu owners’ mood began when a social media post compared a brown Labubu doll with an AI-generated image of the Mesopotamian demon Pazuzu. Viewers even linked it to the “Treehouse of Horror” episode from The Simpsons where Pazuzu appears — and said even the name “Labubu” felt creepy.
Soon enough, people began blaming Labubu for all sorts of strange things — bad luck, weird energy, flickering lights, strange noises, even sickness in families.
Influencer @natashaagandhi burned her Labubu doll after her family members fell ill. Influencer @sarahsaroshh blamed her dog’s illness and her missing jewelry on Labubu. Comedian @bharti.laughterqueen also got rid of hers — setting it on fire after noticing her son Gola becoming unusually naughty.
On Reddit, another user shared how every morning their Labubu doll would appear closer to their bed — and how they’d always hear something fall at exactly 3:14 AM… 🤨
But despite all this chaos, fact-checkers and Labubu’s creator Kasing Lung insisted the doll has zero connection to demons or mythology — calling all of this completely fabricated.
Still, these incidents showed how social media can flip narratives overnight.
Meet the names behind Labubu:
Kasing Lung — the original artist/creator (story & design).
Wang Ning — CEO of Pop Mart, who turned Labubu into a global viral product.
But now, with Labubu’s hype cooling off, Pop Mart has lost $13 billion in market value in just 2 weeks. Naturally, questions about the company’s future growth are on the rise.
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