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Labubu, the cult-favourite character from Hong Kong's collectable toy brand Pop Mart, has arrived in Seoul in spectacular fashion - sparking a craze in Seongsu-dong, where pop-up Labubu's Suspicious Convenience Store opened this month.

Footage from Tuesday shows dozens of people patiently queuing in front of the brightly decorated store as its entry is limited to only 50 people per hour. Inside, Labubu toys of all colours and sizes can be seen, beaming from shelves amid character-themed interiors.

โ€œIt's very cute. All around the world, people like it. And I think lots of famous people also buy Labubu, and it attracts their fans to buy Labubu," said one customer, who was buying Labubu for a company event.

Another visitor travelled across the country to obtain a new treasure for her sharp-toothed collection.

"As I collected them one by one, I got more ambitious and kept buying. Now I've almost completed my Labubu collection," she said.

From September 12 to September 25, the pop-up store will operate exclusively on a reservation basis. All reservations through September 25 were booked out within 10 minutes of going live.

Created by Hong Kong-Dutch artist Kasing Lung, Labubu first appeared in picture books in 2015. The cute monsters are believed to be inspired by forest elves from Nordic mythology.

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Transcript
00:00The
00:03Problems
00:05Too
00:05Bus
00:06Eat
00:08It's
00:10It's
00:11It's
00:14It's
00:15It's
00:18It's
00:22It's
00:24It's
00:26It's
00:26It's
00:27It's
00:29I love you.
00:36Love you is a Chinese brand.
00:39And now we are going to the world to the world.
00:42It's a great้ญ…ๅŠ›.
00:46And we also love love you.
00:59because it's very hard to buy labubu and it's very famous so i bought it for the company
01:12we hold the events that want to send the labubu as a gift to attract our users
01:17it's very cool for me actually i think it's good enough and all around the world
01:31people all like it and i think lots of famous people they also buy labubu and
01:37they attract their fans to buy labubu to follow them
01:55์›๋ž˜๋Š” ํ”ผ๊ทœ์–ด ๊ฐ™์€ ๊ฑธ ์ข‹์•„ํ•˜๋‹ค๊ฐ€ ์ง€๋‚˜๋‹ค๋‹ˆ๋‹ค ๋ณด๋‹ˆ๊นŒ ์ด์ œ ํŒ๋งˆํŠธ๋ผ๋Š” ๊ฑธ ์•Œ๊ฒŒ ๋๊ณ ์š”
02:02๊ทธ๋‹ค์Œ์— ์ด์ œ ๋“ค์–ด๊ฐ€์„œ ๋ณด๋‹ˆ๊นŒ labubu ๋ผ๋Š” ์ธํ˜•์„ ๋ณด๊ฒŒ ๋ผ์„œ
02:07์–ด ์ด๊ฑฐ ๋„ˆ๋ฌด ๊ท€์—ฝ๋‹ค ํ•ด์„œ ๊ฐ€๋ฐฉ์— ๋‹ค๋ฅด๋ ค๊ณ  ๋ดค๋”๋‹ˆ ๊ณ„์† ํ’์ ˆ์ด๋”๋ผ๊ณ ์š”
02:11๊ทธ๋ž˜์„œ ์ „๊ตญ์— ์žˆ๋Š” ํŒ๋งˆํŠธ๋ฅผ ๊ฒ€์ƒ‰ํ•˜๋‹ค๊ฐ€ ์ „๊ตญ์— ์žˆ๋Š” ํŒ๋งˆํŠธ๋ฅผ ๋‹ค ๋Œ์•„๋‹ค๋…”์–ด์š”
02:32ํ•˜๋‚˜์”ฉ ์–ป๋‹ค ๋ณด๋‹ˆ๊นŒ ์ด์ œ ์š•์‹ฌ์ด ์ž๊พธ ์ƒ๊ฒจ์„œ ์ด์ œ ์—ฌ๊ธฐ์ €๊ธฐ ๊ณ„์† ๋Œ์•„๋‹ค๋‹ˆ๋ฉด์„œ
02:39ํŒ์—…์ด ์—ด๋ฆด ๋•Œ๋งˆ๋‹ค ๊ณ„์† ๋Œ์•„๋‹ค๋‹ˆ๊ณ  ์žˆ๊ณ ์š”
02:42์ง€๊ธˆ์€ ์ด์ œ ์—ฌ๊ธฐ์— ์—†๋Š” ๊ฒŒ ์—†์„ ์ •๋„๋กœ ์ง€๊ธˆ ๋‹ค ๋ชจ์œผ๊ณ  ์žˆ๊ณ 
02:47๋˜ ์ด์ œ๋Š” ๋‹ค๋ฅธ ํ”ผ๊ทœ์–ด์— ๋น ์ ธ๊ฐ€์ง€๊ณ  crybaby๋‚˜ labubu ๊ทธ ๋‹ค์Œ์— ํ•˜์น˜ํ‘ธํ‘ธ
02:54๋ฉ€๋ฆฌ ์ง€๊ธˆ ๋‹ค ๋ชจ์œผ๊ณ  ์žˆ์–ด์š”
03:24์ฒซ ๋ฒˆ์งธ๋Š” ์ด๊ฒŒ ์ง„์งœ lynching์—์š”
03:26์ด์ œ๊ฐ€ ์ด๋ ‡๊ฒŒ ๋น ์ ธ์ค˜์„œ ์ด๋Ÿฌ๋ฒ„๋ ธ์–ด์š”
03:29sav์‹ค์ˆ˜๋„๊ฐ€ ๊ฐ‘์ž๊ธฐ ํ๋ฆ„์ด ์—ฌ๊ธฐ์„œ hmmm
03:31๊ทธ ๋ฐฉ์—์„œ ๋น…ํ•œ ๋•…์— ์›ํ•˜๋Š” ๊ฑฐ๊ณ  ์žˆ์–ด์š”
03:34๋น…ํ•œ ๋•…์— ์›ํ•˜๋Š” ๊ฑฐ๊ณ  ์žˆ์–ด์š”
03:36๋น…ํ•œ ๋•…์— ์›ํ•˜๋Š” ๊ฑฐ๊ณ  ใง ์ฃผ์‹  ํ”ผ๊ทœ์–ด
03:38์†Œ๋…„๋‹จ์— ์›ํ•˜๋Š” ๊ฑฐ๊ณ 
03:40ํ˜ธ๋กœ๋ก์€ ๋‘ ๊ฐœ์ธ์ด ๋œ ํ”„๋ž‘์Šค
03:41์ž๋ฌธ์— ์›ํ•˜๋Š” ๊ฑฐ๊ณ 
03:42์ž์œ ๊ฐ€ ์—†์—ˆ์œผ๋ฉด ์•ˆ ๋˜๋Š” ๊ฑฐ์•ผ
03:43inรค ๋ถ™์€ ์•ฝ์†์— ์›ํ•˜๋Š” ๊ฑฐ๊ณ 
03:45Please ๋“  ๋‹ค ะฝะฐั‚๏ฟฝ์— ์›ํ•˜๋Š” ๊ฑฐ๊ณ 
03:47์ด์ œ ๋‹ค ์ด๋™ํ•˜๋Š” ๊ฑฐ๊ณ 
03:51์ด์ œ ์ด์ œ ํŽ‘๏ฟฝ์— ์›ํ•˜๋Š” ๊ฑฐ๊ณ 
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