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00:00Whoa, look at her body.
00:07For over a decade, a battle is fought on the radio.
00:11Dirty slut, like, did you have tons of sex when you were a little girl?
00:14For the title of most outrageous personality.
00:17Shock jocks basically turned radio around.
00:21Howard Stern, Opie and Anthony.
00:24Look at the lovely teen girls.
00:26Shock jock humor was what can I say to make you cringe.
00:30Take a big swallow and do it.
00:32What did you just say?
00:35Beautiful.
00:35Then you finally got me stuttering.
00:37But as the country approaches the new millennium.
00:40Radio in that era was like pro wrestling, okay?
00:45Shock jocks go to war.
00:47Yeah, you tell man cow to come on the air with me, that big pussy.
00:50I got a funeral coming for you, you bitch.
00:55Howard Stern is at war again.
00:57Howard just dug in, it was a full-scale attack.
01:00People in radio, it's kill or be killed.
01:03It's a fight between radio's biggest stars.
01:06Those two idiots, Opie and Anthony.
01:08Holy shit, you f***ing asshole!
01:11And there will be casualties.
01:13It was unbelievable.
01:16It was unbelievable.
01:46Ladies and gentlemen, the greatest radio performer of all time, Howard Stern!
01:55By the 2000s, Howard Stern's $100 million contract with Infinity Broadcasting is proof that video has not yet killed every radio star.
02:05Howard had a following of over 16 million people at his peak.
02:09Once you start listening to this, it's like crack. You will be addicted.
02:13And as Stern makes the jump to an even more lucrative deal in satellite radio...
02:19This is the dawn of the new beginning. God bless Sirius Radio.
02:25He's not looking to share the wealth or the spotlight, especially not with his two biggest competitors on radio, Opie and Anthony.
02:33Sirius came to me. They said, if it means having to give you up, we would never hire them.
02:41Ah! You're a f***ing liar, Howard.
02:44Why don't you tell the f***ing truth?
02:46You f***ing old lady with the tight curls on TV with the hip-hop clothes at 55 f***ing years old?
02:52They were ruthless. There was no limits. They would just keep pushing.
02:55To understand the shock-jock wars of the 2000s, we need to dial it back to the 80s.
03:04Stern's early days in Washington, D.C.
03:07as a young DJ willing to stretch the boundaries past the breaking point.
03:12This is God.
03:14You know who I am?
03:15No.
03:15I'm Howard Stern. I'm on the radio.
03:17Don't play by the rules.
03:18I don't play by the rules, baby.
03:19Why am I different from other DJs?
03:21Because I fart on the air.
03:23You ever listen to my show, Howard Stern Show?
03:25Yes.
03:26You do? You like it?
03:27Not particularly.
03:28No? What don't you like about it?
03:29You're rather crude.
03:30Have mercy on my soul.
03:35After years of playing it safe at radio stations in Hartford and Detroit, Howard Stern finds his voice in the nation's capital.
03:43His ratings at D.C. 101 earn the 28-year-old a five-year, million-dollar contract to bring his brand of radio to afternoons on WNBC.
03:53How are you doing, everybody? This is Howard Stern, the first show on WNBC.
04:01Howard Stern makes his living abusing and attacking anyone and anything.
04:07Howard Stern was dirty.
04:09Did she bite your dick?
04:10She got started on regular food and then she was listening to them all.
04:14And he was kind of insulting.
04:15But even more than that, he was intelligent.
04:22I'm Michael Harrison.
04:23And in the 2000s, I was owning radio stations, on the radio, programming stations, running Talkers magazine.
04:32I was doing the same thing I'm doing now.
04:34Good, we're going to let you play because the Jews are going to be getting everything in this country.
04:37And now we're going to let the Protestants have their chance.
04:40Howard Stern was able to look at things with an everyman perspective.
04:45His fans believed in him.
04:48But the rebellious young Stern clashes with WNBC's morning man, Don Imus,
04:54an outspoken radio legend who's been thrilling listeners since the 70s.
04:58Don Imus became a big hit because he just sounded strong.
05:04He sounded like a bad boy version of a DJ.
05:07It's 8.41, 19 till 9.
05:09I am Imus in the morning.
05:10Rob is coming up.
05:11He, Imus in the morning, he had that sound.
05:14And he had all kinds of schtick that went along with it
05:17that stretched the boundaries of good taste and maybe even the law.
05:21Oh, he was just a roguey, kind of nasty guy.
05:25Don Imus was a flaming asshole.
05:28I won McDonald's coupons on Imus' show when I was a kid.
05:32Guy called in.
05:32I was like 8 years old.
05:34And Don Imus goes, listen here, you little piece of shit.
05:37Listen, you little jerk.
05:39Pay attention.
05:39You understand me?
05:40Pay the f*** attention.
05:41And I'm going, he just yelled at me.
05:43I was like...
05:45So Don Imus was a dick to me.
05:48By the time Stern joins WNBC,
05:51Imus is the king of New York radio,
05:53earning half a million dollars a year.
05:54WNBC radio's Don Imus and Howard Stern
05:59may have stepped on the toes of a few people.
06:03The station sells Stern and Imus as their dynamic duo.
06:09But behind the scenes,
06:11Imus increasingly sees Stern as his arch enemy.
06:14I'm picking up the phone in the middle of a...
06:16Hello.
06:17Hi.
06:17Hi, Howard.
06:18Let me explain to you, first of all, how much I hate you.
06:21Are you drinking?
06:24Yeah.
06:25How's your offering?
06:26Snorting cocaine?
06:27Are you out of your mind calling me and saying you hate me
06:29after the nice things I've been saying about you?
06:32And apparently he called Howard a Jew or something,
06:34and you don't call that man a Jew, I can tell you that.
06:37My name's Steve Grillo.
06:38I used to work on the Howard Stern Show.
06:40I was his favorite intern.
06:42I'm famous for getting his baked potato and being a douche.
06:48Howard Stern's not personally an asshole.
06:50Like, once he's off the air, you know,
06:52he was always so nice to everybody that he met,
06:54but he was ratings-driven.
06:56He wanted to be number one.
06:57Imus, a broken-down, drunk,
07:00such a bad radio performer that it took me
07:03to come into this town, blow away all his ratings,
07:06and now he changed his act to resemble mine.
07:09He was incredibly vicious, given Imus a hard time,
07:12and Imus went to the powers that be and said,
07:15I don't want that afternoon guy talking about me.
07:17So Howard was not allowed to talk about him,
07:19which made him crazy.
07:21I'm Jackie the Joke Man Martling.
07:24I was with the Howard Stern Show from 1984.
07:27Until 2001.
07:29And it was a spectacular ride with Howard Stern,
07:33Robin Quivers, Sturring John, Fred Norris,
07:36and Gary Bababooie Dallabati.
07:39The first time I walked into that show,
07:41we sat there and laughed for four hours.
07:43He said, why don't you come in again next week?
07:46I said, sure.
07:48And I was there for 20 years.
07:49How are you doing there, Michael Jackson?
07:50I had no women.
07:52A doodle, dude.
07:54No women.
07:55A dude will do.
07:55I started slipping him notes with jokes.
07:58He said, don't ever edit.
08:01Write down whatever comes to your mind and let me judge.
08:05That was probably the only real writing rules that we ever had.
08:09But the Federal Communications Commission does have rules.
08:13And soon the FCC is warning the Howard Stern Show about obscene and indecent content.
08:18I don't care about the FCC.
08:20I just care about Howard Stern getting on and saying what he wants.
08:22I'm not disgusting.
08:23I'm not dirty.
08:23I'm not going to rape your daughter.
08:25He couldn't say things, so he figured out other ways to say it.
08:28Like, you know, blank a doodle, dude.
08:30Blank a doodle, dude.
08:31How would you fill that in?
08:33Cock a doodle, dude.
08:34Cock a doodle, dude.
08:35All right.
08:35You can't say cock if you call it a cock.
08:37But if you call it a cock as a bird, you can say cock.
08:40And then he had lesbians on.
08:42Now, Maria, you've taken everything off except your underwear.
08:45Hello.
08:45And it's coming off now, guys.
08:48This was like studio of the mind.
08:51You couldn't see it, but you were still aroused by the whole entire thing.
08:55They started calling Howard a shock jock because they didn't have a place to put him.
09:01And eventually, despite Howard's huge ratings, NBC decides where they don't want to put him is on their flagship radio station.
09:10As of today, WNBC has canceled the Howard Stern program because of conceptual differences that exist between Howard Stern and WNBC management.
09:20The next day...
09:21In a segment we call The Heart of the Matter, we like to discuss a special topic.
09:25He's holding my hand, Carol.
09:27Stern defends himself on a local TV news show.
09:30I have huge ratings.
09:32Everybody's sitting and analyzing, gee, how far can you go?
09:35This is entertainment.
09:37People, there's a huge audience for what I do.
09:39Making jokes about AIDS is entertainment?
09:41We didn't make jokes about AIDS.
09:42We're raising money for AIDS.
09:45He then goes on late night with David Letterman to explain why he thinks he was fired.
09:50The chairman of the board heard me doing bestiality dial a day, and the guy got bent out of shape.
09:54But you would never do that, would you?
09:56Of course not.
09:57I wouldn't have set a man up with a dog.
09:58I think that's sick.
10:01Stern is down, but not out.
10:03New York FM radio station K-Rock hires him as their new morning man, competing directly against his nemesis, Don Imus.
10:12Stern is now unleashed.
10:14He didn't hold back.
10:15He spoke the truth.
10:17If he had sex with his wife the night before he came in and talked about it, who did that?
10:21Some listeners call it adult humor.
10:24Others call it pure smut.
10:26They charge that practitioners like Howard Stern have turned morning primetime radio into morning slime time.
10:33When Howard said the word penis on the radio, that was a shot heard around the world.
10:39And what could be more innocent, you know?
10:41But he'd say that word and people would go berserk.
10:44His radio show provoking a flood of protest to the Federal Communications Commission,
10:49which is now investigating the charges of obscenity and indecency.
10:53The FCC went nuts.
10:54They listened to everything he did.
10:56They were waiting to find his ass.
10:58But you can't stop free speech.
11:02In April 1987, Stern fights back, hosting an F to FCC freedom rally.
11:16You can feel that it was growing.
11:18Wow, this is really on fire because you started getting a hint of how many people were listening.
11:24By the 90s, Stern has overtaken Don Imus as the number one morning show in New York City,
11:30with his show syndicated to dozens of cities across the nation.
11:34Ladies and gentlemen, Howard Stern.
11:38People are very excited about us being on Los Angeles.
11:41I was very involved in rolling out Howard Stern across the country, L.A., Philadelphia, Boston, Dallas.
11:49He was just a juggernaut.
11:52I'm Tim Sabian, and I was the senior vice president of the Howard Stern channels during the 2000s.
11:57I was hired in 1991, and I really said to myself, I want to be a part of this.
12:03The show got syndicated, and we went to the moon.
12:08The stock went through the roof.
12:09People made millions of dollars from him.
12:11Now the man who speaks candidly in interviews about having a small penis...
12:15I'm small. My father's very big.
12:17...has the biggest contract in radio, worth $10 million.
12:22But Howard won't be satisfied until his is the number one morning show, Coast to Coast.
12:27Howard was a true competitor.
12:30I mean, he was ruthless.
12:32As L.A.'s two most popular radio show hosts are about to discover.
12:37Off with their heads.
12:39Off with their heads.
12:45By the early 90s, Howard Stern's success has filled the nation's airwaves with DJs looking to cash in on his brand of radio.
12:53Y'all get your lazy asses out of bed. It's 7.33.
12:56By succeeding in New York, Stern has become the one to imitate in radio.
13:01Come on, step up to the microphone. Come on up here.
13:03There was a little bit of shock jock in almost everybody on the radio during that period because it became clear if you didn't engage in edginess, you're going to fade into the background.
13:15Whoa. What are you, a D-cup?
13:17Vanilla didn't work.
13:19Two DJs who understand that are Mark and Brian.
13:22Mark and Brian!
13:23Their KLOS FM show has ruled L.A. drive time radio for five years.
13:29But when the Howard Stern show begins airing on the competing station, KLSX, Stern predicts a prompt end to Mark and Brian's reign.
13:37When they come and bow down before me, I will tell them what city they're allowed to go to to broadcast because they're through in Los Angeles.
13:45People in radio, you're bred to be competitive. It's kill or be killed.
13:51Stern had promised his L.A. listeners if he became number one, he would come to L.A., hold a mock funeral for rivals Mark and Brian.
13:59There is the guillotine with Mark and Brian's heads. There's the blonde one and the stupid little goofy one with the brown hair.
14:04Off with their heads. Off with their heads.
14:09There it goes. They are headless. They are dead.
14:12L.A. is not the only city where Stern looks to bury his competition.
14:17He also targets the man who has ruled Philadelphia radio for over a decade, John DiBella.
14:23DiBella here for 93.3 WNMR. Some of you still aren't listening to The Morning Zoo.
14:28John DiBella, who is the king of Philadelphia.
14:30They call him the zookeeper, and his cry of ya-zoo has been a mourning institution here in the city of Brotherly Love.
14:38But he's a pompous jerk. That's just him. And then Howard just dug in. It was a full-scale attack.
14:46And Philly, get ready for some good radio because I know you've been listening to some dickface, some bald dickface up there.
14:51He's bald?
14:52Yeah.
14:52Like with Mark and Brian in L.A., Stern promises to bury DiBella in the city of Brotherly Love.
14:59Who needs a creep like that being number one?
15:01Howard predicted three things. He said, when I'm number one, I'm going to throw a funeral for you.
15:06And he did.
15:07And he goes, number two, you picked up your wife on the listener line.
15:23Once I'd become number one, she was going to divorce you.
15:27And sure enough, DiBella's wife divorced him.
15:30We all took a bus down to Philadelphia to the DiBella divorce party.
15:34That was one of the most magical conquests.
15:40It was one of those spikes, you know.
15:43But it got ugly.
15:45The third thing that I predicted was that one of you listeners would date the zookeeper's wife.
15:50And that's what's going to happen today.
15:52The zookeeper's wife is with us.
15:55She is with us.
15:56Now I'm getting the chip.
15:57She is now completely mine.
15:58For a $5,000 fee, Annette DiBella comes in studio and agrees to be fixed up with a stern listener in a radio stunt called Dial-A-Date.
16:08Look how cute you are.
16:09Nice body.
16:10Cute face.
16:12Once on the air, Stern coaxes Annette to reveal intimate details of her failed marriage to the zookeeper.
16:18By the end, did you hate spreading for him?
16:20Oh, jeez.
16:21You did, didn't you?
16:23I don't recall doing that at the end.
16:27Did you ever hang a not-welcome sign on your vagina when it got really bad?
16:33Then Stern, a married father of three, gets up close and personal with his radio rival's ex-wife.
16:40Come here, Annette.
16:40Come over here.
16:41Come here.
16:42Come here.
16:44Take a seat.
16:45Take a seat.
16:46Take a seat.
16:47Hey, zookeeper, your wife's in my lap.
16:49I'm with her now.
16:52Here's a guy's tragedy turned into entertainment for the radio audience.
16:57It was just overwhelming.
16:59Just tell me what's going through your mind as I rub you down.
17:01How do you like that?
17:02It's lovely.
17:03Do you mind if I kiss your neck?
17:05Is there any big deal to that?
17:06Kiss my neck.
17:09Did you just need some gentle?
17:11Tender loving hair.
17:12How'd that feel?
17:13How'd that feel?
17:14It was marvelous.
17:14Really?
17:15Did you like it?
17:15I'm really turned on.
17:16But a month later, Stern's efforts to humiliate a competitor take an ugly turn.
17:21Early today in their Bryn Mawr home, Annette DiBella suffered a cardiac arrest.
17:33DiBella was found unresponsive in her car, which was parked inside the garage.
17:38She committed suicide, you know, it was like, for however many reasons.
17:45Who knows what reasons?
17:47But, you know, but it was, yeah, it was crazy.
17:49It was vicious.
17:51Annette's death adds fuel to the growing backlash against Howard Stern.
17:55Racist, sexist, anti-gay.
17:58Howard Stern, go away!
18:02Months later, on NBC's Dateline, Stern defends his controversial behavior.
18:07Have you ever said anything on the radio that you have regretted saying?
18:11No, never.
18:12Never.
18:12Never regretted saying anything.
18:15I don't apologize for anything I've ever said, and I don't regret anything I've ever said.
18:19The FCC is less sanguine about Stern's comments and finds the owner of Howard's show,
18:25Infinity Broadcasting, nearly $1 million for his comments about shaving pubic hair
18:31and masturbating to a photo of Aunt Jemima.
18:34Mel Karmazin was the executive that was in charge of the platforms that Howard Stern was on.
18:41What was it that you saw on Howard Stern that you liked?
18:44Lots of revenue.
18:45And paid the fines as the cost of doing business.
18:49And that business is a booming.
18:54Howard also stars in a nationally syndicated TV show produced by New Jersey's Channel 9 station.
19:01That Channel 9 show was crazy.
19:03I mean, we had a blank piece of paper on Monday,
19:04and we needed an hour show in the can by Friday night.
19:10I'm not a Star Trek person, but that show was the craziest, funniest, most absurd show of all time.
19:17Captain, we're receiving a signal from the planet Lesbos.
19:21Put it up on the screen immediately.
19:24For goodness sakes, Captain.
19:26The Channel 9 show also features in-your-face celebrity interviews conducted by Stern's most infamous intern.
19:32Sitting here next to me is Hero of the Stupid.
19:36I was at NYU.
19:39I was a big fan of Howard Stern, and the reason being, I know this is really embarrassing,
19:45but when I was like a teenager, I would ask my friends if they masturbated.
19:52And my friends would all say, no, no, I would never do that.
19:57And I thought, I must be some weird mother****.
20:01And then I happened to listen to Howard, and he talked about how he masturbated all the time.
20:09And I'm like, hey, I might not be so weird.
20:13This friend of mine, Mitch, was interning for Howard, and I said to him,
20:16hey, if you should ever leave, please hook me up.
20:19So he told Howard's producer, he said, there's one problem, though.
20:24John stutters.
20:26And then when Gary told Howard that, he goes, hire him.
20:29I don't even need to see him.
20:32By any chance, do you have to accidentally fart in the catcher's face?
20:37Who the hell are you?
20:39I'm stuttering John Melendez, and I worked with Howard Stern for 15 years.
20:45Would your wife go and dance to Hopples and Clubs for the money if you really needed it?
20:49Where I interviewed celebrities and asked them crazy questions.
20:53Wow.
20:55I pissed off so many people, Billy Crystal.
20:57How many years were you married before you cheated on your wife?
21:02So you take this to Howard, right?
21:04And you can shove this right up Howard's stupid ass.
21:08And, you know, I got beaten up by Sharon Stone's bodyguards
21:11for asking her at the MTV Awards, will there be any upcoming crotch scenes?
21:17And I actually sued Sharon Stone, and she settled out of court for like 30 grand.
21:21Thanks for watching, and who knows, we might even be back next season.
21:25You never know.
21:27Good night, everyone.
21:28After only two seasons, the Channel 9 show is canceled.
21:31J-Doug, sit on John's lap.
21:34Hello, Frisco!
21:36But soon, Stern is packaging highlights from his radio show
21:40into a weeknight behind-the-scenes half hour on E Channel.
21:43I went to school at the University of Hartford,
21:46and I would always listen to the Howard Stern show for the two-hour drive.
21:50And the stuff that I loved the most was the Stuttering John segments.
21:55And sure enough, you fast forward two years, I was Stuttering John's producer.
22:00I am Doug Goodstein.
22:03I am the former executive producer of Howard TV and also Howard Stern On Demand.
22:09The Stuttering John was great.
22:10No holds barred.
22:12If he had it in his head, he would just say it.
22:14Did Governor Clinton use a condom?
22:17Jennifer Flowers, who had an affair with then-Governor Bill Clinton.
22:22The whole place starts laughing.
22:24And she starts smirking.
22:27And I'm stuttering.
22:28Will you be sleeping with...
22:29Right here.
22:32Will you be sleeping with any other presidential candidates?
22:36She starts busting out laughing.
22:39That just put me over the top.
22:42All of a sudden, we went to Pluto.
22:45Howard keeps reinventing himself,
22:47and the show gets tighter and funnier and bigger and bigger and bigger.
22:51It was crazy.
22:52It was like being on a rocket ship.
22:53It really was.
22:56By 1995, Stern has a hit syndicated radio show,
23:00a nightly TV program,
23:01and a best-selling book called Private Parks
23:04that has been optioned for a movie.
23:07Let me tell you something.
23:08My career is going gangbusters.
23:09That's why they call me king of all mediums.
23:13Because I've conquered every medium I tackle.
23:15You know that.
23:16That's right.
23:17Stern may be crowning himself king,
23:18but there's a shock jock in Chicago
23:20who's not ready to take the knee.
23:23I am unstoppable,
23:24I am the Terminator,
23:25and I have one mission.
23:26That is to destroy him.
23:34By the mid-90s,
23:35Howard Stern has publicly buried rivals in Philadelphia and L.A.
23:39But his main competition in Chicago is alive and kicking.
23:44Mancow's Morning Mancow.
23:46All right, this is Charlie Sheen,
23:47and the Mancow kicks ass on Rock 103.5.
23:50Where did the name Mancow come from?
23:54I did a character.
23:56He was a human being, but he had utters.
23:58And so women would be thirsty.
23:59I had a balloon, and I would unzip my pants
24:01and squeeze the balloon, and you hear the milk squirt,
24:03and everybody started going,
24:05you're that Mancow guy.
24:06I'm Mancow Muller, and in the 2000s,
24:09I was doing the best radio on Earth.
24:12You know, I didn't pick the stupid name.
24:13It picked me, so I'm forever Mancow.
24:15Part man, part cow, part mystery.
24:18Meet Mancow Muller,
24:20and all bull shock jock
24:21who's been called the Generation X Howard Stern.
24:24Stern is flopping everywhere right now.
24:26Mancow!
24:30The Mancow first made headlines in 1993
24:33as the San Francisco DJ calling out Bill Clinton
24:37for shutting down the L.A. airport
24:39while he got a haircut on Air Force One.
24:41I thought it was ridiculous.
24:43So I went out with a Bill Clinton mask on,
24:45and I had a guy cutting my hair
24:46out near the Bay Bridge.
24:51And it shut down the bridge in San Francisco.
24:54And because it's a very liberal city,
24:55it was a political statement,
24:57they went after me.
24:58The stunt backfired.
25:00Mancow was convicted of a felony,
25:02and commuters were not amused,
25:04and neither was a judge who ordered the station
25:06to pay a $1.5 million settlement.
25:09I did it to make a statement against power,
25:11and that's what I do.
25:12I punch up.
25:13I never punch down.
25:13And that's the difference between me and my competitors.
25:16All right, we are back all the way live.
25:17It's Mancow's Morning Madhouse
25:19from the top of the cot in Chicago.
25:21The Mancow heads east,
25:22and a year later,
25:23he's punched his way up to the top of Chicago radio.
25:26But he's soon taking swings
25:28at an out-of-town heavyweight.
25:30Hey, Howard Stern.
25:32You're a whiny, low-life scumbag from New York City.
25:39There is a page in private parts,
25:41and it just says,
25:42don't f*** with Stern,
25:44and that's the truth.
25:45Why don't you just go away?
25:49He thinks someone is a competition.
25:51He's going to crush you,
25:52and he's going to crush you hard.
25:54Radio in that era was like pro wrestling, okay?
25:56So we're guys that we messed around with.
25:58But when his dad dies,
26:00he learns what it's like to be messed with by Howard Stern.
26:04Yeah, you tell Mancow to come on the air with me,
26:06that big p***y.
26:07You tell him that his daddy,
26:09his dead daddy is being channeled.
26:12My dad.
26:13My dad.
26:14Howard hasn't lost his dad,
26:15so I'm not really sure what to say.
26:18I had come to Chicago
26:19because it was closer to my father
26:22who was dying of cancer.
26:24My father was a $30,000 a year cabinet maker.
26:28And he became the number one topic
26:30on Stern's show for a year.
26:34The countdown to his death,
26:36how he was going to have sex with my mother,
26:38how he was going to use my mother's saliva
26:41on himself when he raped me.
26:44How he was going to dig up my father's corpse.
26:47He told his listeners to go to my father's funeral.
26:50You think this is some entertainer?
26:52Oh, he's made amends.
26:53He's a nice guy now.
26:54He can burn in hell.
26:55Your father had to die.
26:57Knowing that his son was a Howard Stern imitator.
27:01So when I dig up his grave
27:03and have sex with his maggot-infested body,
27:06he will love it.
27:07Because at least he's next to Howard Stern,
27:09who his son worships.
27:11And you are my bitch.
27:13You've always been my bitch.
27:14What is that?
27:17That type of demonic evil.
27:21This is wrong.
27:22They should have shot your father
27:24so he didn't have to be disgraced
27:26with knowing that his son was uncreative.
27:29And you should both die.
27:30And when you die,
27:31I'll have sex with both your corpses,
27:33yours and your daddy's.
27:35Because I'm the master vampire.
27:36How do you say that to someone
27:42after they just lost their father?
27:45How do you do that?
27:47It was ruthless.
27:49He'd start saying horrible things.
27:52I don't want anybody to think that,
27:54you know,
27:54this is my concept.
27:57His people called me and apologized.
27:59The joke man, Jackie,
28:01wanted me to know,
28:01I didn't write this.
28:02This isn't funny.
28:04They would tell him,
28:05Howard,
28:05you're going to lose Chicago.
28:07This is a mistake.
28:11Hold on to your hats.
28:12Howard Stern is at war again.
28:14And this time,
28:15he's taken on a Windy City DJ
28:17named Man Cow.
28:21When Stern sends him a pink dress
28:23as a symbol that he's been emasculated,
28:24the Man Cow returns it to send her
28:27with a message.
28:28What we did is we got everybody
28:30in this station to defecate in the box.
28:31We box it up.
28:32We sent it back to him.
28:37That really pissed Howard off.
28:39He really showed utter disgust
28:43and hatred for this guy.
28:46Stern is so enraged by the box of excrement
28:48that he calls the Man Cow
28:50during the morning broadcast.
28:51And they have it out live on the air.
28:54Hey, pussy, is that you?
28:57Yeah.
28:57All right.
28:58Hey, listen,
28:59you don't have to be sad
29:00about your dead daddy.
29:01I fought head to head.
29:02I didn't fight their families
29:03and all this kind of stuff.
29:05Here he goes.
29:05He's already starting with my dead dad.
29:07I buried my dad.
29:08There are rules.
29:09There's decorum.
29:09There's class.
29:11None of my competitors
29:12had their wives commit suicide.
29:14Okay?
29:15I'm better than you.
29:16I'm funnier than you.
29:17And guess what?
29:18I got a huge dork.
29:20I got a huge dork.
29:22I'm better than you.
29:23And I'm funnier than you.
29:25And Chicago hates you.
29:27Listen to this guy.
29:29Listen to him.
29:31Mr. Pink Dress.
29:33Howard was intimidated by Man Cow.
29:36Man Cow knew just to keep yelling
29:37and talking and talking.
29:39My dad's blood is on your hands
29:40and I hope your dad's dead soon.
29:42And Stern,
29:43I got a funeral coming for you,
29:44you prick.
29:45Did he hang up?
29:47Did he hang up on me?
29:49I kicked his ass!
29:52It was the Battle Royale.
29:54It was the greatest battle
29:54in radio history.
29:55And the people of Chicago
29:57went click.
29:58They turned him off.
29:59It destroyed him in Chicago.
30:01He never beat me in Chicago.
30:03He never came close.
30:04Turns out there was more people
30:05in Chicago that had good in them.
30:08And good actually won for once.
30:09The Man Cow isn't the only one
30:11landing a blow.
30:12The FCC hits Infinity Broadcasting
30:14with a $1.7 million fee
30:16to settle Stern's unpaid fines.
30:22But all this just endears Stern
30:24even more to his diehard fans
30:26who line up to buy his second book,
30:29Miss America.
30:30In vicious weather,
30:32his loyal subjects patiently wait.
30:34I've been here since 6 o'clock last night,
30:36so I guess we have 15 hours.
30:38In 1997,
30:39Stern plays himself
30:40in the adaptation of his first book,
30:42Private Parts.
30:43I like that you're the perfect title.
30:44I could have sex with you standing up.
30:45Look at me.
30:46Howard!
30:47What?
30:47You're married!
30:48I am married!
30:50I am married!
30:51The Howard Stern fans were rabid.
30:54They would show up in masses.
30:56I would be on the train commuting.
30:58You'd literally hear people
30:59talking about the show.
31:00I would hear it all the time.
31:02You know, it was a powerful forum.
31:03Here he is.
31:04This guy is naked.
31:05Wow, that is so small.
31:06Oh, my God.
31:07While Howard uses his forum
31:09to reassure himself
31:10with the world's smallest penis contest.
31:12You guys are so pathetically small
31:14that I even look big today.
31:15Two brash, young Stern disciples
31:17have rolled into New York
31:19to square off
31:20against their one-time idol.
31:21It's the Opie and Anthony show.
31:23We're just about ready
31:23with the Teen Voyeur bus.
31:25But in an effort to outpace Stern...
31:28Here they are.
31:29Look at the lovely teen girls
31:32that are here today.
31:34Will Opie and Anthony
31:35go a step too far?
31:46As the ball drops
31:47on the new millennium,
31:49Howard Stern is taking
31:50shock jock radio
31:51to an all-time low.
31:53But two former Stern fans
31:54will push it even lower.
31:57Let's bring in some teenagers
31:58and see what they're about.
31:59Well, all right.
32:01Opie and Anthony believe
32:02their young male listeners
32:03want a show that goes further.
32:05A lot further.
32:07Listen.
32:09Do men want to see
32:10women's breasts?
32:13Damn.
32:14You finally got me stuttering.
32:16Do men want to see
32:18women's breasts?
32:20Yes.
32:21Do I want to see women?
32:22Yes.
32:24If the audiences
32:25didn't want it,
32:26they wouldn't be doing it.
32:28It was at a time
32:29in our country's history
32:30when we wanted
32:30something crazy.
32:31We wanted something
32:32to shock us.
32:33And for better or for worse,
32:34we got it
32:35with Opie and Anthony.
32:38My name is Matt Provenzano,
32:40and I'm the creator
32:40of Shock Jocks,
32:42the rise and fall
32:42of Opie and Anthony.
32:44When I created the podcast,
32:45I started to discover
32:46what brought them
32:47to the forefront of radio.
32:48and then shit
32:50hit the fan,
32:51so to speak.
32:54In the 90s,
32:56everyone in Long Island
32:56knew who Opie was.
32:58Greg Opie Hughes
32:59was the small-time
33:00radio disc jockey,
33:01and Anthony Cumia
33:02was an air conditioning
33:03unit installer,
33:05and he wanted
33:06to get into comedy.
33:07Anthony had a band,
33:09and that's how
33:10the two became friends.
33:12They were diehard fans
33:14of Howard Stern,
33:15and then it just evolved
33:17from there,
33:17and the two of them
33:18together,
33:19what a great chemistry.
33:21Opie and Anthony,
33:22nicknamed O&A,
33:23take their chemistry
33:24to Boston Drive Time Radio.
33:27107.3 WAF,
33:29the only station
33:29that really rocks.
33:30Everybody's telling me,
33:31wow, you've got to listen
33:32to Opie and Anthony.
33:33They're just like Howard.
33:34And I went,
33:34oh, that's not cool.
33:36And things get icy cold
33:37when an April Fool's Day prank
33:39leads to some
33:40very serious consequence.
33:42So do we know
33:43what's going on
33:43with Mayor Menino yet?
33:45No, I haven't gotten
33:46any more information
33:47than we got earlier.
33:48It seems some kind
33:49of accident in Florida.
33:51In Florida.
33:52Opie and Anthony
33:52start reporting the story
33:53that Mayor Menino
33:55of Boston at the time
33:56was dead.
33:57Hey.
33:57What's up, buddy?
33:58Hey, what happened
33:59to Menino?
33:59I was in the bathroom
33:59taking a dump.
34:00My coworker said he's dead?
34:01Ah, yeah,
34:02he was in a car accident
34:03in Florida.
34:04They treated it
34:04like a real news story.
34:06He's really dead?
34:07Yeah, head-on collision.
34:08Wow.
34:09What nobody told
34:10Opie and Anthony
34:10was that Mayor Menino
34:11was actually on a flight
34:12while this entire thing
34:14was happening.
34:15So no one was able
34:16to contact him,
34:17including his family.
34:19Opie and Anthony
34:20have been fired
34:21for telling their listeners
34:22Boston Mayor Menino
34:23died in a car accident.
34:24several of Menino's family members
34:26heard the report
34:27and thought it was true.
34:29But like when Howard
34:30was fired from WNBC,
34:32the notoriety helps
34:33Opie and Anthony
34:34quickly land another gig
34:35during afternoons
34:36in New York City
34:37on WNEW
34:39in the same city
34:40and network of stations
34:41as Howard Stern.
34:43So now Opie and Anthony
34:44and Howard Stern
34:44are under the same roof.
34:46Do they become friends?
34:47Do they all collaborate?
34:49Of course not.
34:49They're shock jocks.
34:50They hate each other.
34:52Okay, we're back
34:53and I have some more.
34:55I'm being ripped off
34:56again, Robin.
34:57Opie and Anthony,
34:58they saw what Howard Stern
35:00did to John DiBella
35:01and Mancow.
35:02They knew the only way
35:04to beat Howard
35:04is to go on the attack.
35:06Did you see that, Robin?
35:07Another blatant example
35:08of how they're ripping me off.
35:10I'm an innovator.
35:11No one's ever original anymore.
35:13That was obviously
35:14a blatant ripoff
35:15of me,
35:16the king of everything.
35:17And they started
35:18to gain
35:19massive popularity
35:21in New York.
35:24They fed off of it.
35:25They made their fans
35:26go to Howard Stern events
35:28and flash
35:29Whip-Em-Out Wednesday stickers
35:30and they would say,
35:31wow.
35:31And if the female fans
35:32of the show
35:33will see it,
35:34they would flash
35:34you their boobs.
35:35You know,
35:35they would bully Howard Stern
35:36and his family.
35:38Howard was livid.
35:40He hated to be goofed on.
35:42Hated it.
35:43That's it.
35:43Mel better take
35:44these guys off the air.
35:46I'm the guy
35:47that's making you the money,
35:48not them.
35:49Perhaps feeling pressure
35:50from the much younger
35:51Opie and Anthony,
35:53Stern decides
35:53to take his show younger,
35:55but in the creepiest way
35:56imaginable.
35:58Welcome to the
35:59intern beauty pageant.
36:01The intern beauty contest.
36:02I thought,
36:03how did he not get sued
36:03for that?
36:04These are the 18,
36:0519-year-old interns
36:06that are just out of high school
36:07and you're parading
36:08them around in thongs.
36:09Melissa,
36:10you look beautiful.
36:11Let me tell you,
36:11you're wearing a...
36:13Oh, a skirt with a slit in it.
36:14A shirt with a...
36:15I don't know what that is.
36:17That's kind of like
36:18old men creepy,
36:19like,
36:20what God,
36:20you know,
36:20but no one said anything
36:22about it.
36:22Spin around so everyone
36:23could see your outfit.
36:24Look at that.
36:25It was so fun
36:26trying to just
36:26stomp on the line
36:28but not go over it.
36:29I don't know
36:30where the line...
36:31Where is the line?
36:32That means our
36:33Miss Howard Stern
36:34is Anne-Marie.
36:35Anne-Marie,
36:35the virgin.
36:37Unbelievable.
36:37Thank you, everybody.
36:38It was cool to see
36:39the girls I was
36:40working with
36:40half-naked
36:40but these are
36:42college interns
36:43and you're
36:43exploiting them
36:44like sex objects.
36:45It's like,
36:46shit,
36:46that'll never
36:47happen again.
36:48We had to come up
36:49with more
36:49and come up
36:49with more
36:50and come up
36:50with more
36:51and all these
36:51women wanted
36:52to come in
36:52the studio.
36:53At some point
36:54we said,
36:54all right,
36:54we're going
36:55to throw baloney
36:56at their naked butts.
37:00It was unreal.
37:02Come here,
37:02you got to see this.
37:03Corbin,
37:04you got to come here.
37:05Stunts like these
37:06leave some of the staff
37:07questioning the
37:08increasingly dehumanizing
37:09direction of the show.
37:11Take off your bra
37:11and let me get a look
37:12at these beauties.
37:12Stand back.
37:14It's like,
37:14what are we doing
37:16but we're not forcing
37:17anyone to be here.
37:18All right,
37:19here,
37:19pull up your dress
37:20with your naked ass.
37:21Howard,
37:22me,
37:24Jackie,
37:24Robin,
37:25you know,
37:25we all participated.
37:27Howard was beating
37:28a girl's butt
37:29with a fish.
37:30I mean,
37:31we were all
37:31on that show.
37:33It was inappropriate.
37:35I didn't know it
37:36at the time,
37:37but it was.
37:38Baby,
37:39you need a bath.
37:40Oh,
37:41that's it.
37:42What do you mean?
37:43What did she say?
37:44She said,
37:45leave me.
37:45Wait,
37:46you got to see.
37:47Karen,
37:48you can't leave.
37:50I know a lot of people
37:51were so offended.
37:52It wasn't meant
37:54to be hurtful to women.
37:55It was goofy.
37:56We don't mean anything by it.
37:57Come on,
37:58I have to beat you.
37:58I've dreamed about this
37:59my whole life
37:59and I don't want
38:00to be humiliated on TV.
38:01How are you going to be
38:02It never occurred to us
38:03that it was sexist
38:04and misogynistic,
38:05but, you know,
38:06that's just what
38:07the Howard Stern show
38:08was in those days.
38:09Up ahead in the distance
38:11So a shimmery light
38:13With Stern marching
38:14to his own beat,
38:15ONA will push
38:16the boundaries
38:17of shock jock radio
38:18to the breaking point.
38:20We're on the steps
38:21of St. Top Cathedral.
38:23Whoa!
38:24I really enjoyed the fight,
38:26but not with Stern
38:28and not with Opie and Anthony.
38:30They were different.
38:32They were of the devil.
38:35That's a joke.
38:36You could be ashamed
38:37of yourself.
38:43Should we bring in
38:44the teenagers?
38:45Yes.
38:46No, Opie.
38:47All right,
38:47let me, uh...
38:47No, let's just sit here.
38:49In the early 2000s,
38:50Opie and Anthony
38:51seemed to live the mantra,
38:53however low Howard Stern goes,
38:55we will go lower.
38:57Here they are.
38:57Look at the lovely teen girls
39:00Wow, wow, wow.
39:01That are here today.
39:03Teen Week is unfortunately
39:04exactly what it sounds like.
39:06They did all this, like,
39:08really kind of horrible,
39:10dirty shit.
39:11They talked to a 17-year-old girl
39:13about her sex life,
39:14and then they wrote
39:15a song parody about incest.
39:18Incest is best
39:19It's all right with me
39:22And it was enough
39:23that even the listeners
39:24were like,
39:24oh, this is kind of gross.
39:25The FCC agrees,
39:29but if they hope
39:29a $27,000 fine
39:31will make ONA question
39:32their outrageous behavior,
39:34their answer comes
39:35in just two words.
39:37Voyeur bus.
39:39Ladies,
39:40what do you think
39:40of the Voyeur bus?
39:41I don't know.
39:42I don't know.
39:42I don't know.
39:43It was a bus
39:44with big glass walls,
39:46and inside of the bus
39:48were women,
39:48and they were naked.
39:49Oh, my God,
39:50they're already flashing.
39:51There we go.
39:53Beautiful.
39:53Now just stay naked.
39:55The bus would just
39:56drive all around Manhattan.
39:58New teens at Carnegie Hall.
39:59Carnegie is rolling
40:00over in his grave.
40:02And Opie and Anthony
40:03put comedians on the bus
40:05to talk about
40:06what was happening.
40:07And Jim Norton
40:08has some observations.
40:09All right.
40:09I can't tell you
40:10how turned on I am right now.
40:12The inside of my pants
40:13looks like the Bundy
40:14crime scene.
40:16Fans of the show
40:17were following the bus.
40:18And then suddenly
40:21the police showed up.
40:24Uh-oh.
40:25Major problem.
40:25Pulled over by cops.
40:27Uh-oh.
40:27The police dragged
40:29everyone off the bus
40:30and took everyone to jail.
40:32They're absolutely stupid.
40:32Of course you're going
40:33to get arrested
40:33if you take your clothes off
40:35in the middle of the streets
40:36of the city.
40:38But not if you just
40:39sponsor the bus.
40:40Instead of going to jail,
40:41ONA's new notoriety
40:43lifts them to number one
40:44in the afternoon.
40:45They sign a three-year
40:46$30 million deal
40:48that includes syndication
40:49of their show.
40:51Their success only seems
40:53to fuel Stern's dislike
40:54of his young rivals.
40:56Howard Stern met
40:57with Mel Carmeson
40:58and told Mel,
41:00you better tell them
41:00to shut the f*** up
41:01about me.
41:02He goes,
41:03you want me to leave?
41:04I don't think you do.
41:06It's the same move
41:07Don Imus pulled on Stern
41:08two decades earlier.
41:10Suddenly,
41:11Obi and Anthony
41:12weren't allowed to say
41:13Howard's name
41:13on the air.
41:15Or they would
41:15get docked money,
41:17get fired.
41:18And at that moment,
41:19I go,
41:19who is he to censor anybody?
41:22You're the poster child
41:23for the FCC.
41:24You're the champion
41:25of free speech.
41:27But Obi and Anthony
41:28don't have to mention
41:29Stern's name
41:30to out-shock him.
41:31Millions of their fans
41:32tune in for a stunt
41:33sponsored by
41:34Sam Adams' beer
41:35called Sex for Sam.
41:37They would get couples
41:39who were fans of the show
41:40and they would have sex
41:41in public places.
41:42So they would say,
41:43oh, we got Sally and John
41:45and she's giving him
41:45a handjob
41:46in an Applebee's.
41:48That's 15 points.
41:49And then suddenly,
41:51Paul Mercurio calls in.
41:52He's a friend of the show.
41:53He's a fellow comedian.
41:54Peter, I was such
41:59a big top cathedral.
42:01Whoa!
42:03That's a church.
42:04You should be ashamed
42:05of yourself.
42:05Yeah.
42:10This is one of the most
42:11prominent symbols
42:12of Catholicism and faith,
42:15arguably in the country.
42:17And they were doing
42:18what Obi and Anthony
42:18called the two-point conversion
42:20in the balloon knot,
42:21which means getting
42:22in the ass.
42:25We're in St. Pat's
42:26and he's doing
42:26the balloon knot inside
42:28and a security guy
42:29is coming up
42:30to us right now.
42:31All right up.
42:32Oh, my God.
42:35Sex in the St. Pat's,
42:36I'm like, oh, my God.
42:40Being raised Catholic,
42:42the level of disrespect
42:43is just unconscionable.
42:45Twenty-five points
42:49and two-point conversion
42:50and eternal damnation.
42:53And then the police
42:53are called.
42:54Oh, boy.
42:55This is legal, isn't it?
42:57Well, we'll find out.
43:00I, uh...
43:01Paul Mercurio,
43:02the couple,
43:03they were arrested.
43:04Millions of tourists
43:05come to New York
43:05to see the sights,
43:07but some visitors
43:07saw a lot more
43:09than they bargained for.
43:10A public sex act
43:11between this man,
43:12Brian Florence,
43:13and a woman,
43:14Loretta Lynn Harper.
43:15The very next day,
43:17Opie and Anthony
43:18were fired
43:18for the second time.
43:20In addition to being fired,
43:22Opie and Anthony
43:22are cast into radio purgatory,
43:25leaving Howard Stern
43:25once again alone on top.
43:28But the war between Stern
43:29and ONA is far from over.
43:31Soon,
43:32it will be fought
43:33on a new battleground,
43:35satellite radio.
43:37Get the hell out there,
43:38soldiers.
43:39Go, go, go.
43:40Holy shit.
43:41Let her go.
43:42It was just anything goes.
43:44Let's take a look.
43:45We all can't wait.
43:47I mean,
43:47you couldn't murder anybody.
43:50But other than that,
43:51everything was fair game.
43:53Ha!
43:53Well,
43:54I mean,
43:54I'm out of here.
43:55Let's go.
43:55Let's go!
43:56Let's go!
43:57Let's go!
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