Marketing Analytics Careers, Skills & MBA PGDM at PIBM Pune

Pibm Pune

In today’s digital-first world, data is everywhere… but insights drive real results!  At PIBM, we train future decision-makers who transform raw data into powerful business strategies. It’s not about numbers in a spreadsheet; it’s about asking the right questions, connecting the dots, and guiding action.  Our MBA & PGDM students gain hands-on experience with tools like Advanced Excel, SPSS, Python, R, Power BI, and Tableau, while developing a problem-solving mindset. From customer segmentation to campaign optimization, ROI calculation to market trend forecasting, they learn to extract insights that shape business decisions across FMCG, BFSI, IT, E-commerce, and Consulting sectors.  With Industry Leaders, Real-world Projects, and Case Studies, we bridge the gap between theory and practice—preparing students to excel as Marketing Analysts, Consumer Insights Specialists, Brand Strategy Consultants, and more.  Because at PIBM, learning meets insight; and insight leads to impact.  Ready to decode data into your success story? Explore our programs today!  Visit for more videos: https://www.youtube.com/@PIBM_Pune/videos

Transcript

00:00in the world of business decisions aren't made on instincts alone they are made on insights this

00:15is where marketing analytics steps in it's about making the data mean something it starts with

00:22market research asking the right question then what is marketing analytics marketing analytics

00:29is about answering them connecting the dots and guiding action to truly use marketing analytics

00:36we need more than just numbers on a spreadsheet what's foundational is a mindset that is about

00:43problem-solving we have to build comfort with tools like Excel SPSS Python R tableau and so on however we

00:52need to remember that tools are just enablers what is the key is the mindset that seeks answers from

01:00this data a mindset that is analytical yet intuitive curious enough to ask the question why a particular

01:09trend matters and disciplined enough to check validate and act on it to spot the signal in the

01:16noise and create insights from it there is a hack for this and how do we do it is first we think of

01:25impact then we go to data and finally we derive insights how do we do it is first we think of

01:34impact then we go to data and finally we derive insights because in the end marketing analytics

01:43isn't just about data it's about the decisions that are derived from these insights every number tells

01:49a need and marketing analytics helps you connect these dots enable you to create consumer stories

01:57and lead business outcomes with clarity marketing analytics opens door for multiple career opportunities

02:05like becoming a marketing analyst or for that matter an insight specialist or even a brand strategy

02:11consultant and these people can work in multiple industries varying from FMCG IT BFSI real estate

02:18e-commerce and so on and this is the journey we at PIBM thrive for where learning meets insights and

02:28insights leads to impact

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