00:00Umarangkada na ang ikatatlongput dalawang taon ng Public Relations Congress
00:04na inorganisaan ang Public Relations Society of the Philippines.
00:07Yan ang ulat ni Bien Manalo.
00:11Labing dalawang taon ng Public Relations Practitioner si Emmanuel Pastolero.
00:16Pero bago siya pumasok sa PR industry,
00:18naging journalist muna siya ng anim na taon sa isang media agency.
00:22Hindi naman daw naging mahirap ang kanyang adjustment sa paglipat ng industriya.
00:27Aminado siya na ang makabagong teknolohiya ang isa sa hamon na kanilang kinakaharap bilang PR practitioner.
00:34Kaya patuloy ang kanyang pag-aaral at pagpapabuti ng kanyang kakayahan.
00:39We try to equip ourselves as much as we can.
00:41We try to discuss with clients how we can best deliver for them.
00:48Isa si Emmanuel sa mga PR and Communication Practitioner
00:51na dumalo sa pag-arangkada ng ikatatlumput dalawang taon ng PR Congress
00:56na inorganisan ang Public Relations Society of the Philippines.
01:00Ito ang taonan at pinakamalaking pagsasama-sama ng PR practitioners
01:05at communication leaders and innovators mula sa iba't ibang bahagi ng Pilipinas.
01:10Tinalakay sa Congress ang pagtugon sa iba't ibang hamong kinakaharap ng PR industry sa kasalukuyan.
01:16Kabilang na dyan, ang mabilis na pag-usbong ng mga makabagong teknolohiya
01:21gaya ng Artificial Intelligence o AI.
01:24Binigyang diin din ang pagsunod sa Code of Ethics
01:27para masiguro na napapanatili na totoo at tama ang impormasyong ibinabahagi sa publiko.
01:33We were responding to the changes that were happening then.
01:37We were responding to the changes that are happening now.
01:40We are here to create positive relationships.
01:43We want to establish that.
01:45So as PR practitioners, it is our role always to be adept
01:49and to always constantly evolve in terms of being creative in telling our stories.
01:54Madaming important topics in the PR industry right now that are happening na matatakil dito
02:02especially in terms of emerging technologies like Artificial Intelligence.
02:06Ang mahalagang tungkuli naman ng PR practitioners at communication professionals
02:11sa paglilaban sa fake news at disinformation
02:13ang ipinunto ni Presidential Communications Office Secretary Dave Gomez
02:19sa kanyang mensahe bilang panauhing pandangala.
02:22Aniya, dapat pa rin manaig ang integridad at katotohanan ngayong nagkalat ang fake news.
02:29But our duty as communicators extend beyond our principles.
02:34We have a bigger duty to the public
02:36to make sure that they are properly, correctly and constantly informed.
02:43Because in the end, truth and facts are what matters.
02:47BN Manalo para sa Pambansang TV sa Bagong Pilipinas.
