00:00our attention was to make an iPhone that feels like a piece of future powerful yet
00:09so thin and light it seems to disappear in your hands the coal structure is radically
00:19thin frame made from grade 5 spacecraft titanium that combines strength lightness and durability
00:27to bring elegance to such a tough material we polished the frame to pristine mirrored finish
00:41crafted in appellate of colors that evoke lightness for the first time ceramic shield
00:48encloses the titanium frame from both sides soft the phone our high temperature process creates
00:59nano crystals which has significantly improved toughness and the front is three time more
01:06scratch resistant than before it's more durable than any previous iPhone the new center stage camera
01:12perfectly framed selfies in portrait and landscape without turning the phone
01:18this fusion camera is a technical marvel
01:21it captured gorgeous 48 megapixel photos next-gen portraits majestic landscapes and incredible low
01:33light images also has latest 19 chip which is bit for apple intelligence
01:40we then dedicated every last bit of space to a high-density battery resulting in remarkable all-day battery life
01:49the impossibly thin profile allowed us to stretch the display without adding any extra bulk
01:58it's o u e thinnest iPhone ever with the power of pro inside a paradox you have to hold to believe
02:07this is iPhone air
02:13you
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