00:00Our intention was to make an iPhone that feels like a piece of the future.
00:10Powerful, yet so thin and light, it seems to disappear in your hands.
00:20The core structure is a radically thin frame, made from grade 5 spacecraft titanium
00:26that combines strength, lightness and durability.
00:31To bring elegance to such a tough material, we polish the frame to a pristine mirrored finish,
00:40crafted in a palette of colours that evoke lightness.
00:46For the first time, Ceramic Shield encloses the titanium frame on both sides.
00:52Our high temperature process creates nano crystals that significantly improve toughness.
00:58And the front is three times more scratch resistant than before.
01:02It's more durable than any previous iPhone.
01:07To make something this thin, we had to rethink the architecture of the iPhone.
01:13Starting by redesigning our iconic plateau.
01:18It's precisely sculpted to fit our custom made chips, components and innovative camera systems.
01:25The new centre stage camera perfectly frames selfies in portrait and landscape without turning the phone.
01:33Our fusion camera is a technical marvel.
01:36It captures gorgeous 48 megapixel photos, next-gen portraits, majestic landscapes and incredible low light images.
01:46The plateau also houses our latest A19 Pro chip, which is built for Apple intelligence.
01:52We then dedicated every last bit of space to our high-density battery, resulting in remarkable all-day battery life.
02:03The impossibly thin profile allowed us to stretch the display without adding any extra bulk.
02:09It's our thinnest iPhone ever, with the power of Pro inside.
02:13A paradox you have to hold to believe.
02:18This is iPhone Air.
Comments