00:00Introducing iPhone 17 Pro.
00:07To redefine Pro, we had to start again with solid aluminium.
00:14That's extruded, heated, forged, precision machined in finer and finer passes.
00:23Then anodized for color and durability.
00:31To create our first aluminium unibody.
00:37A light, thermally efficient and rigid enclosure.
00:43For the biggest battery with the longest battery life in any iPhone.
00:53The full width camera plateau elegantly integrates the antenna.
01:01And encases a groundbreaking new Pro camera system.
01:07Built for Apple intelligence, this is the most powerful chip ever made for any iPhone.
01:14But power generates heat.
01:17So we designed a new cooling system.
01:19It cycles deionized water between liquid and gas within a vapor chamber laser welded to the chassis.
01:28That rapidly dissipates heat throughout the unibody.
01:32Ceramic shield now protects the back as well as the front.
01:37And the display is now three times more scratch resistant.
01:43All the full scratch resistant.
01:48On the Earth, it's also very small scratch resistant.
01:51On the surface, it's just very small scratch resistant.
01:54iPhone 17 Pro is the most cinematic camera we've ever made.
01:58iPhone 17 Pro is the most cinematic camera we've ever made.
02:12The advanced camera system records ProRes RAW, a 56% larger telephoto sensor captures sharper
02:19imagery in all light conditions with an 8x optical quality zoom to get even closer to the action.
02:39And our brightest display plays it all back in ProMotion up to 120Hz.
02:46The stills, all three lenses are now 48 megapixels.
02:53And the new telephoto provides classic framing for portraiture and action photography.
03:04iPhone 17 Pro lets you create setups that would be impossible with conventional cameras.
03:11And this is the first phone to offer Genlock precisely synchronizing multiple cameras and
03:18creating Hollywood-level effects.
03:24The 18 megapixel front camera records you and everyone around you, while center stage expands
03:31to include the whole team.
03:37Our fastest chip, our longest battery life and our most cinematic camera.
03:43The ultimate Pro.
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