00:00Good morning. Welcome to Apple Park. Let's start with AirPods.
00:04We designed a custom multi-port acoustic architecture,
00:07which precisely controls the airflow that carries sound into the ear.
00:11This transforms the bass response, and it gets even better with phenomenal active noise cancellation.
00:17Combined with new foam-infused ear tips, this significantly improves performance,
00:22delivering twice the ANC compared to the previous generation you've used before.
00:26With AirPods Pro 3, you'll have the world's best active noise cancellation.
00:30We're bringing the magic of AirPods to the way you communicate across languages,
00:35with live translation powered by Apple Intelligence.
00:38To fit even more people, we make each AirPod smaller.
00:42And we shape the design to match the natural geometry of the ear canal.
00:46With entirely new ear tips, now in five sizes,
00:50and they're also more durable with IP57 sweat and water resistance.
00:55We're also really excited to add heart rate sensing during workouts with AirPods Pro 3.
01:00Now, where with just AirPods Pro, you can track up to 50 different workout types.
01:05You will also get longer battery life throughout the day.
01:08We are moving from six hours on a single charge to eight hours.
01:12So that's AirPods Pro 3, delivering sensational audio performance.
01:17And they will still be available for $249.
01:19Next, let's turn to Apple Watch.
01:22Introducing Apple Watch Series 11.
01:24It starts with our proprietary INX glass.
01:27We then apply a custom Apple-designed ceramic coating, making it significantly harder.
01:31So now, it's two times more scratch-resistant.
01:33Series 11 now includes 5G.
01:36At launch, many of our biggest carrier partners will support 5G on Apple Watch.
01:40This year, we're thrilled to share our next advancement focused on a problem of massive proportions,
01:45high blood pressure, also known as hypertension.
01:48To help, we've developed a groundbreaking feature that can alert you to possible hypertension and will notify you if it identifies patterns of hypertension.
01:57Now, we'll help you understand the quality of your sleep and how to make it more restorative with Sleep Score.
02:02Series 11 now gets up to 24 hours of battery life.
02:05And that's Apple Watch Series 11.
02:07This year, we are delighted to introduce Apple Watch SE 3.
02:11First, it gets our most powerful Apple Watch chip, S10.
02:15It brings an always-on display.
02:17SE also supports gestures like double tap and wrist flick.
02:21SE also gets sleep apnea notifications and Sleep Score.
02:24Finally, you'll be able to play media directly through the speaker.
02:29SE to still get all-day, 18-hour battery life.
02:33In just 15 minutes of charging, it can add up to 8 hours of normal use.
02:37That's Apple Watch SE 3.
02:39Ultra 3 gets a new display.
02:41The display is now brighter when viewed at an angle.
02:43And thinner borders allowed us to grow the screen area without changing the case size.
02:47It can also refresh more frequently in always-on mode without affecting battery life.
02:51And Ultra keeps you connected no matter where you are with 5G Cellular.
02:55This year, we're also making a huge leap forward with satellite connectivity.
02:59Just a few taps gathers critical information.
03:02It can get you the emergency help you need.
03:04You can also send messages and share your location with Find My.
03:07Ultra 3 also includes a larger battery and now gets up to 42 hours of battery life.
03:12That's Apple Watch Ultra 3.
03:14Apple Watch SE 3 starts at just $249.
03:17Apple Watch Series 11 starts at $399.
03:19And Apple Watch Ultra 3 starts at $799.
03:22Now, let's talk about iPhone.
03:25iPhone 17 comes in five gorgeous colors.
03:28The new design has a larger 6.3-inch display with ProMotion with an adaptive refresh rate up to 120 hertz.
03:36When you're not using your iPhone, the always-on display efficiently adjusts down to 1 hertz.
03:42iPhone 17 is more readable with 3,000 nits peak outdoor brightness.
03:47iPhone 17 introduces Ceramic Shield 2.
03:51And the display quality gets better with a 7-layer anti-reflective coating.
03:56Powering iPhone 17 is the latest generation of Apple Silicon A19.
04:01Built with the most advanced 3-nanometer A19, it has an updated display engine to power ProMotion and the always-on display.
04:10It has an improved neural engine.
04:12A19 has a 6-core CPU.
04:145-core GPU provides a big step up if you're upgrading from an older iPhone.
04:19And with ProMotion, iPhone 17 gets up to eight more hours of video playback.
04:24Faster wire charging gets you up to 50% charge in 20 minutes.
04:29iPhone 17 has a fantastic 48-megapixel dual-fusion camera system.
04:3417 gets a new 48-megapixel fusion ultra-wide camera.
04:37This new front camera has our widest field of view.
04:40It's enabled by our largest front camera sensor, almost twice the size of our previous front camera.
04:47And for the first time, the sensor is square.
04:51And larger size allow for high-resolution photos and videos in any orientation.
04:57And photos have even more detail with higher resolution, up to 18 megapixels.
05:01And that completes the fantastic iPhone 17.
05:05Introducing the newest member of the iPhone family.
05:07This is iPhone Air. It's our thinnest iPhone ever.
05:11For the first time, Ceramic Shield encloses the titanium frame on both sides.
05:17It's our most durable design yet.
05:19At 5.6 millimeters, it's the thinnest iPhone we've ever made.
05:23The gorgeous 6.5-inch display is our best.
05:26Featuring ProMotion up to 120Hz, always-on, and 3,000 nits of peak brightness.
05:32And it's protected by the new Ceramic Shield 2.
05:35We're also bringing Ceramic Shield to the back of iPhone for the very first time.
05:39The frame of iPhone Air is made of titanium.
05:42There are four stunning colors to choose from.
05:44iPhone Air demands the most efficient, high-performance chip, A19 Pro.
05:48With the CPU, we continue to push on single-threaded performance and making A19 Pro the fastest CPU in any smartphone.
05:57We are introducing the second generation of our dynamic caching architecture.
06:01This is MacBook Pro levels of compute in an iPhone.
06:05Another area of innovation for Apple Silicon is wireless connectivity.
06:09Introducing N1, Wi-Fi 7, Bluetooth 6, and Thread.
06:13The new C1X is up to two times faster when compared to C1.
06:18In fact, iPhone Air is the most power-efficient iPhone we have ever made.
06:22What might appear to be a single camera is actually our new, powerful, 48-megapixel fusion camera system.
06:29This fusion camera enables a second optical-quality lens.
06:32And we're introducing dual-capture video.
06:34We designed iPhone Air to be eSIM-only worldwide, maximizing internal space for battery size.
06:40Our thinnest iPhone ever with pro performance inside.
06:43Introducing iPhone 17 Pro of the extraordinary A19 Pro.
06:48It features a powerful 6-core CPU and a high-performance 6-core GPU with a neural accelerator built into each GPU core.
06:57The glass in the back is even better protected by the aluminum unibody design.
07:01In fact, it's no longer glass at all.
07:03Like iPhone Air, we're now using ceramic shield for the back.
07:07On the front, the gorgeous display is protected by the incredible new Ceramic Shield 2, iPhone 17 Pro Max, achieving the best battery life ever in an iPhone.
07:16For our eSIM-only models, we took advantage of the space formerly occupied by the physical SIM to grow the battery even more.
07:23On the front, we have the 18-megapixel center stage camera.
07:26On the rear, all three cameras are 48-megapixels for the very first time.
07:31And not only are the sensors 48-megapixels, but all three are fusion cameras.
07:36It offers a 4x zoom at 100 millimeters and a far-reaching 8x zoom at 200 millimeters.
07:43iPhone 17 Pro has our next-generation Tetra Prism telephoto with an improved 3D sensor shift image stabilization system.
07:52Amazing Pro features like Dolby Vision HDR, 4K 120, ProRes Log, and support for Asus.
07:58We're adding support for ProRes RAW Capture.
08:01And the iPhone lineup starts at just $599 with iPhone 16e.
Be the first to comment