00:00Ladies and gentlemen, the new Kupra Tindaya.
00:05On the sacred mountain of Tindaya,
00:09symbols were found.
00:12Carved by the aboriginal people thousands of years ago.
00:17They etched into stone what they believed in,
00:21regardless of whether anyone had done it before.
00:24Unafraid to imagine what lay beyond.
00:30A mark that would define their identity,
00:36their character, their vision.
00:39So powerful, it would go on to inspire generations to come.
00:44Centuries later, no one would fully understand it.
00:47Yet everyone would know what it represented.
00:51That some people believe so deeply in something,
00:54they aren't afraid to carve it into stone.
01:00Forever.
01:12Forever.
01:19Forever.
01:21Forever.
01:22Forever.
01:23Forever.
01:24Forever.
01:25Forever.
01:26Forever.
01:27Forever.
01:28Forever.
01:29Forever.
01:30Forever.
01:31Forever.
01:32Forever.
01:33Forever.
01:34Forever.
01:35Forever.
01:36Forever.
01:37Forever.
01:38Forever.
01:39Forever.
01:40Forever.
01:41Forever.
01:42Forever.
01:43Forever.
01:44Forever.
01:45Forever.
01:46Forever.
01:47Die neue Kupra-Tindaya
02:17Die Kupra-Tindaya
02:47Die Kupra-Tindaya
03:16272 cm, massive wheels of 23 inches, and the best stance on the road.
03:23Bold and progressive.
03:25In Shaping the Surface, we get the inspiration actually for the human being.
03:29So you can see how it's twisting the surface and then have these muscular forms.
03:35And the new parametric design as well in the lower part goes from more technical to much more organic base.
03:41The car, as you can feel, has this fast-back silhouette that gives this feeling of speed.
03:48Keep it at the same time the perfect space for the occupants.
03:51We're always pushing the boundaries, and this time we want to create kind of an iconic signature.
03:57This is why we create this one that you have here.
04:00It's a new blister somehow that we have in Bitcoin material that re-imagine the pushing forward character of the car.
04:08As well, as you know, in Cupra always we create amazing colors.
04:12So here you have something very special.
04:14The first time that we create a matte-graduate color that is going with this metallic gray
04:19that evokes in the Atlantic Ocean to this warm tone that actually evokes the Tindaya mountain.
04:28At Cupra, we always like to create this spine that we have in the interior, no?
04:32But this time we want to create something totally different.
04:34We take this concept from the interior and bring it to the exterior.
04:38So here you can see, we have this 3D-printing aluminum spine on the roof that defined the vehicle skeleton
04:43and allowed the roof to open.
04:46Somehow, a radical rethinking of our brand-free spirit.
04:51And now at the rear, of course, strong muscular shoulders that highlight this sportivity feeling
04:58that together with the cost-to-cost digital light, make the car digital,
05:02but as well the most important, powerful and alive.
05:07We always want to create materials coming from the digital world.
05:10A crystal clear, transparent element illuminating digital covertones creating this progressive digital appearance.
05:17And now, you can feel how the car invites you to enjoy this amazing interior.
05:23The Cupra Tindaya redefines the interior with a radical concept,
05:28putting the driver at the center of everything.
05:32The interior future at 2 plus 2 configuration with a new generation of high-performance floating seats
05:38that you can see that are like magic, combining sustainability materials
05:42and the skin parameters textures as well, ambient light with glass.
05:47And because in Cupra, of course, we love to drive,
05:51the cockpit has been designed always with this fully driving-centric architecture.
05:55Inspired by motor-score and cutting-edge technology.
05:59We have a new concept as well for the center console.
06:03You see, where two materials meet from hardened chunk to soft materials around the driver
06:08with this progressive way of using this material.
06:10You can see as well in the building we create today, this is the inspiration connected directly with the car.
06:16A sculptural dashboard with a structural form framing a 24-inch freedom display
06:20and a steering wheel that mixes the culture of racing with the culture of gaming
06:25with satellite buttons to boost your emotions to the max.
06:29And here, let me tell you that we have something very special.
06:34Somehow it's like the true heart of the vehicle, it's a grass prince that is in the middle of the car
06:40and we call it like a jewel.
06:42It's a unique piece, symbolic piece, sensorial connection with the driver and the animal that the car represents.
06:49Through this, you can feel a different experience where light, sound and progressive graphics come together as one
06:55and a very holistic experience.
06:58We create three different models to be able to give the emotions to the driver.
07:03The first one, we call it the immersive experience.
07:06Somehow it's like the purest form of driving, like driving from distractions away and somehow it's like you and the car.
07:14That's it.
07:15The second, the rider experience, built for performance lovers like myself, where dynamic lights react to the vehicle
07:21and boost the emotions of Cupra.
07:25And the third one, the drive experience.
07:27Here you can see the potential of a smart connectivity that give you the possibility to engage with other Cupra drivers.
07:34With the Cupra Tindaya, our design DNA language breaks free, bold, unfiltered and with no compromise.
07:42More than metal, more than a machine.
07:46A sensation, a companion, an emotion.
07:51Because we believe in the pleasure of driving.
07:54No drivers, no Cupra.
07:55Thank you very much.
07:57No drivers.
07:59No drivers, no roads.
08:02No thrill.
08:03No thrill, no finish line.
08:06No greatness.
08:09No greatness, no idols.
08:12No believers, no bus.
08:23No drivers, no Cupra.
08:27No drivers, no Cupra.
08:37No drivers, no cars.
08:47Wow, impressive, I have goosebumps.
08:49Thank you Jorge, that was really amazing.
08:51Yes, the Cupra Tindaya is more than a car.
08:55It's a radical statement, a bold expression of our design language, our values and our innovations.
09:03And honestly, we can't wait to see how our tribe responds to this new expression of our vision.
09:10Because Cecilia, you're right.
09:12We cannot conceive a world without drivers.
09:16Because without them, we risk losing much more than just our autonomy.
09:22If we lose emotion, passion, rebellion, we lose our humanity.
09:28While many move away from the driver, we double down on what matters most, the human connection behind the wheel.
09:37Our focus will always be on the emotion of driving.
09:42And next year, our biggest ever product offensive will culminate with the launch of the Cupra Raval.
09:49The arrival of Cupra Raval will mark a turning point for us as a company and for our industry.
09:56And for our industry, it's not just an electric vehicle.
10:00It's a car designed to shift perceptions around electrification.
10:05A car that captures the soul of Barcelona and the spirit of the next generation.
10:11We created a car that moves drivers not just physically, but emotionally.
10:17It's a project I've been from the beginning and a big highlight for our company as we are leading the cluster of the electric urban car family on behalf of the Volkswagen Group.
10:29We are making EVs exciting, unique, rebellious.
10:35With the Cupra Raval, we are not just staying true to our rebellious spirit.
10:41We are pushing it further, beyond rebellious.
10:46So, let's wrap up.
10:48Yesterday, we showed to the world a sneak peek of the Cupra Raval.
10:52Today, we have seen a story of growth.
10:56A growth in volume, portfolio and markets.
11:00And even the size of our cars.
11:02Our new statement, the Cupra Tindaya, brings to life the next chapter of our story.
11:08And this story isn't just possible without the great people that make this brand.
11:16Thank you to all the members of our tribe.
11:19The Volkswagen Group.
11:21Our dealers and investors.
11:23And all our team worldwide.
11:26We are unstoppable.
11:30Our next chapter begins with the world premiere of the Cupra Raval in March 2026.
11:37See you all in Barcelona.
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